Paradigma
Vol 16, No 1 (2014): Periode Maret

APLIKASI ALGORITMA K-MEANS UNTUK PEMETAAN MINAT NASABAH TERHADAP PRODUK ASURANSI JIWA SYARIAH

Sismadi, . (Unknown)



Article Info

Publish Date
07 Sep 2016

Abstract

Potential customer is someone who became accustomed to buying that formed through the changes and interactions that often during a certain period, by agreement between the seller and buyer. Mapping of potential customers by marketing analysts insurance is less accurate and difficult when the data storage media owned by large and multi dimensional. These problems required the mapping model that canclassify potential customers against certain insurance products. Model K-means algorithm can be used to mapping or classify customers based on profiles that have the potential to be an individual life insurance products with a level of accuracy reached 30%. Measurement similarity level, homogeneity and errors that are used in this study is a method of measuring cohesion and variations. Measurement method with a internal measurement methods with the Sum of Square Error.

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Journal Info

Abbrev

paradigma

Publisher

Subject

Education

Description

Jurnal Paradigma merupakan jurnal di bidang Komputer dan Informatika yang diterbitkan oleh LPPM Universitas Bina Sarana Informatika dan telah memiliki ISSN baik versi cetak maupun online. Jurnal ini berisi tentang karya ilmiah hasil penelitian yang bertemakan: Sistem Pakar, Sistem Informasi, Web ...