Jurnal Ilmu Keluarga & Konsumen
Vol 3, No 1 (2010): Jurnal Ilmu Keluarga dan Konsumen

ANALISIS FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP SIKAP DAN PERILAKU MEMBELI BUKU BAJAKAN PADA MAHASISWA IPB

Retnaningsih, Retnaningsih ( Departemen Ilmu Keluarga dan Konsumen Fakultas Ekologi Manusia Institut Pertanian Bogor )
Utami, Puspa Widya ( Departemen Ilmu Keluarga dan Konsumen Fakultas Ekologi Manusia Institut Pertanian Bogor )
Muflikhati, Istiqlaliyah ( Departemen Ilmu Keluarga dan Konsumen Fakultas Ekologi Manusia Institut Pertanian Bogor )



Article Info

Publish Date
01 Jan 2010

Abstract

The aim of this research was to analyze factors which influence IPB students attitudes and buying behaviour of piracy book. Research method used cross sectional study design. The primary data from samples was collected along Mei 2009. Data was taken from 100 girls and 100 boys as samples of this research. The samples chosen by proportional sampling in each faculty of IPB. The data consist of primary data and secondary data. Data was analyzed by descriptive and inferential statistic (Mann-Whitney, t-test, multivariate regression, and logistic regression). The result showed that almost samples readed books and mostly they bought a book on the last three months. Almost of them had knowledge about piracy book with average level. Meanwhile, the attitude of the samples to piracy book were neutral. Factors that influenced attitude to piracy book were ages, money allocation, information resources, and level of knowledge. Then, attitude to piracy book was the factor that influenced buying behavior of piracy book.

Copyrights © 2010






Journal Info

Abbrev

jikk

Publisher

Subject

Social Sciences

Description

Jurnal Ilmu Keluarga & Konsumen (JIKK) is a scientific journal that publishes research results that can contribute to improving the quality of life for families and consumers. The topics of the research that is published in JIKK such as: family well-being, family resilience, family sociology, family ...