Jurnal Ilmu Keluarga & Konsumen
Vol 4, No 1 (2011): Jurnal Ilmu Keluarga dan Konsumen

SIKAP, PREFERENSI, DAN NIAT BELI TERHADAP PRODUK MAKANAN RINGAN PADA ANAK USIA SEKOLAH

Sumarwan, Ujang ( Departemen Ilmu Keluarga dan Konsumen Fakultas Ekologi Manusia Institut Pertanian Bogor )
Johan, Irni Rahmayani ( Departemen Ilmu Keluarga dan Konsumen Fakultas Ekologi Manusia Institut Pertanian Bogor )
Anindita, Dwi ( Departemen Ilmu Keluarga dan Konsumen Fakultas Ekologi Manusia Institut Pertanian Bogor )



Article Info

Publish Date
01 Jan 2011

Abstract

This study aimed to analyze attitudes, preferences, and purchase intentions of snack products on school-age childrens; to analyze the correlation between research’s variables; and to analyze influence factor of purchase intentions on snack products. The study design was quasi experimental, which will have two treatments given to two groups, namely mens and womens groups. Two treatments were given to the sample was advertising exposure then consumers test (treatment 1), and consumer test then advertising exposure (treatment 2). The participants of this study were 60 students from sixth grade elementary school that were selected randomly. Base on treatment and sex, Independent Samples T Test showed that attitudes, preferences, and purchase intentions wasn’t different significantly. Spearman’s correlation analysis showed that attitudes had significant correlation with purchase intentations. Children purchase intentations was influenced by attitudes.

Copyrights © 2011






Journal Info

Abbrev

jikk

Publisher

Subject

Social Sciences

Description

Jurnal Ilmu Keluarga & Konsumen (JIKK) is a scientific journal that publishes research results that can contribute to improving the quality of life for families and consumers. The topics of the research that is published in JIKK such as: family well-being, family resilience, family sociology, family ...