Tazkia Islamic Finance and Business Review
Vol 10, No 1 (2016)

STRENGTHENING THE ROLE OF ISLAMIC PAWNSHOP IN ISLAMIC FINANCING FOR MSMES: ANP APPROACH

Edgina, Lydia ( STEI Tazkia )
Jazil, Thuba ( STEI Tazkia )
Nursyamsiah, Tita ( FEM IPB )



Article Info

Publish Date
13 Jun 2017

Abstract

Objectives: aims to strengthen the role of Islamic pawnshop in financing for Micro Small & Medium EnterprisesMethods: analytic network process (ANP) approachResults: the main problem of Islamic pawnshop in expansion was its internal. The most priority was on socialization through promotion and advertisement. The appropriate strategy to be executed was marketing strategy to expand Ar-Rum product (financing for MSMEs) through sales marketing.Conclusion: the considered action was massive socialization to the societies using effective and efficient marketing strategy.

Copyrights © 2016






Journal Info

Abbrev

tifbr

Publisher

Subject

Economics, Econometrics & Finance

Description

Tazkia Islamic Finance and Business Review (TIFBR) is a peer-reviewed journal published by the Institute for Research and Community Empowerment (IRCE), Tazkia University College of Islamic Economics in collaboration with Association of Islamic Economics Lecturers (ADESY). The Journal is semi-annual ...