06 Aug 2011
Language in an advertisement has two functions. The first is language as a means of communication and the second is language as a means of forming social reality. The first function deals with its use as a source of information, while the second deals with its use as a creative art in engineering expected world or condition. As a source of information, the language becomes a means of delivering true information about a certain product being advertised to people. It describes all the details of the product, such as the use, advantages, and ease. This is intended to make consumers know well about the product and decide t buy it. As a means of forming social reality, the language in advertisement is used to create an image about the product for the consumers. This process of building image represents in making association between the product and life style, social class, and symbols of modernity. Keywords: advertisement, image, and communication.
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