Jurnal KOMUNIKA
Vol 2, No 2 (2008)

Bahasa dan Pembentukan Citra dalam Komunikasi Periklanan di Televisi


Efendi, Anwar ( Universitas Negeri Yogyakarta )



Article Info

Publish Date
06 Aug 2011

Abstract

Language in an advertisement has two functions. The first is language as a means of communication and the second is language as a means of forming social reality. The first function deals with its use as a source of information, while the second deals with its use as a creative art in engineering expected world or condition. As a source of information, the language becomes a means of delivering true information about a certain product being advertised to people. It describes all the details of the product, such as the use, advantages, and ease. This is intended to make consumers know well about the product and decide t buy it. As a means of forming social reality, the language in advertisement is used to create an image about the product for the consumers. This process of building image represents in making association between the product and life style, social class, and symbols of modernity. Keywords: advertisement, image, and communication.


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Original Source : http://ejournal.stainpurwokerto.ac.id/index.php/komunika/article/view/2
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Journal Info

Abbrev

komunika

Publisher

Subject

Religion Library & Information Science

Description

KOMUNIKA: Jurnal Dakwah dan Komunikasi is a scientific journal in collaboration with APJIKI (Asosiasi Penerbit Jurnal Ilmu Komunikasi Indonesia) with a focus on the study of communication theory, mass communication, Islamic communication, da'wah management, da'wah messages, da'wah media, da'wah ...