Vol 2, No 2 (2008)

Bahasa dan Pembentukan Citra dalam Komunikasi Periklanan di Televisi

Efendi, Anwar ( Universitas Negeri Yogyakarta )

Article Info

Publish Date
06 Aug 2011


Language in an advertisement has two functions. The first is language as a means of communication and the second is language as a means of forming social reality. The first function deals with its use as a source of information, while the second deals with its use as a creative art in engineering expected world or condition. As a source of information, the language becomes a means of delivering true information about a certain product being advertised to people. It describes all the details of the product, such as the use, advantages, and ease. This is intended to make consumers know well about the product and decide t buy it. As a means of forming social reality, the language in advertisement is used to create an image about the product for the consumers. This process of building image represents in making association between the product and life style, social class, and symbols of modernity. Keywords: advertisement, image, and communication.

Copyrights © 2011

Original Source : http://ejournal.stainpurwokerto.ac.id/index.php/komunika/article/view/2
Google Scholar : Check in googleschoolar

Journal Info





Religion Library & Information Science


KOMUNIKA: Jurnal Dakwah dan Komunikasi is a scientific journal in collaboration with APJIKI (Asosiasi Penerbit Jurnal Ilmu Komunikasi Indonesia) with a focus on the study of communication theory, mass communication, Islamic communication, da'wah management, da'wah messages, da'wah media, da'wah ...