JEJAK
Vol 3, No 1 (2010): March 2010

PENTINGNYA MENJAGA DAN MENINGKATKAN HUBUNGAN BAIK DENGAN KONSUMEN DALAM MASA KRISIS

Haryono, Tulus ( Universitas Sebelas Maret )



Article Info

Publish Date
14 Dec 2015

Abstract

To maintain and improve customer relationship is the right strategy in the crisis period. This effort can be implemented by marketing relationship strategy. This strategy focus on customer as a partner, who we have to build continuous mutualism relationship. This is a long term relationship which impact on cost efficiency, compared than to get a new customer. This relationship gurantee the company’s lifetime, so it will be strenghten economic condition.

Copyrights © 2010






Journal Info

Abbrev

jejak

Publisher

Subject

Economics, Econometrics & Finance

Description

JEJAK: Jurnal Ekonomi dan Kebijakan p-ISSN 1979-715X | e-ISSN 2460-5123 is a scientific journal that contains the results of research and theoretical studies in the field of economic development, especially on matters of economic policy in Indonesia was published by the Department of Economic ...