Jurnal Ilmiah Ranggagading (JIR)
Vol 3, No 1 (2003): Jurnal Ilmiah Ranggagading

Pengaruh Biaya Promosi Terhadap Tingkat Jumlah Nasabah Tabungan Batara Pada PT Bank Tabungan Negara ( Persero) Cabang Bogor

Sari, Rita (Unknown)
Prabowo, Agung (Unknown)

Article Info

Publish Date
27 Feb 2012


Promotion constitutes the most effective instrument as an effort to influences and appeal members of society to make use of firm’s services and products so that it will increase the number of clients or customers. In the frame of conducting its promotion, the firm (the bank) must understand as deep as possible about its own capability. Promotion could be conducted by means of media or increasing services to customers, namely by paying attention to customers’ pleasure in connection with their saving account

Copyrights © 2003

Journal Info





Decision Sciences, Operations Research & Management Economics, Econometrics & Finance


Jurnal Ilmiah Ranggagading (JIR) is published by Sekolah Tinggi Ilmu Ekonomi Kesatuan (STIEK). Published twice a year. JIR is a media communication and reply forum for scientific works especially concerning the field of Accounting and ...