Jurnal Manajemen Pelayanan Kesehatan
Vol 15, No 03 (2012)

PROSPEK PENGEMBANGAN PELAYANAN HOME CARE RUMAH SAKIT PRIMA MEDIKA DENPASAR

Suarjana, Ketut (Unknown)



Article Info

Publish Date
10 Nov 2012

Abstract

Background: Demographic and epidemiologic transitionscause population structure and changes in disease patterninto degenerative and chronic disease. Hospitals in Indonesiahave not developed chronic care service. Prima Medika hospitalhome care (HC) has not been developed, without assessingthe prospect of HC service development as a revenuecenter.Methods: Qualitative research using methods of participationobservation; in-depth interview with patients, personnelof HC unit, and management; close observation with checklist.Data were analyzed qualitatively using thematic content analysisResults: Based on concept of strategic management, thefollowing opportunities and potentials of HC exist: patient satisfaction,payment ability, and benefit perception, dependencesof cancer patients and elders. The hospital has the followingstrengths: personnel readiness, presence of personnel motivator,personnel commitment to work, facility and hospital equipment,commitment from directors. However, their weaknessesand barriers are: limited human resources, marketing, and tariffcalculation. Challenges and expectations of patients are:diversification of service types, use of tools, visit frequencies,and personnel qualification.Conclusion: The prospect of HC service development washigh. Alternatives strategy proposed are: specific administrationfor HC selection and offer to patients, HC tariff makingaccording to unit cost, provision or coordination of personnel,rental and sales of tools, and focus for cancer patients andelders.Keywords: home care, prospect, strategy

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