Journal of Business on Hospitality and Tourism
Vol 5, No 1 (2019): Journal of Business on Hospitality and Tourism

THE EFFECT OF PRICE ON THE WATERPARK VISITORS’ SATISFACTION

Ibrahim, Mariaty (Unknown)
Musadad, Musadad (Unknown)



Article Info

Publish Date
05 Jul 2019

Abstract

The quality of a good or service is mostly determined by the consumers. Accordingly, satisfying consumers can be attained by providing good quality products which are not only affected by the service quality itself, but also by other factors, including price. Price issues faced by Queen Star Waterpark in Siak Regency of Riau Province in the past three years have decreased the number of visitors and raised visitors’ complaints. This study, therefore, was aimed at finding out the effect of price on visitor satisfaction. The data was collected through conducting interview with the waterpark manager and distributing questionnaires to 100 respondents as the samples chosen randomly through accidental sampling. To analyze the collected data, simple regression was used, while the hypothesis testing was performed through t-test and analysis of the coefficient of determination (R). The analysis results showed that the variable x (price) was proven to significantly affect the variable y (visitor satisfaction). This implies that the waterpark management should take this into consideration and adopt a new approach to pricing.

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Journal Info

Abbrev

jbhost

Publisher

Subject

Humanities Education Languange, Linguistic, Communication & Media Social Sciences

Description

The Journal of Business on Hospitality and Tourism (JBHOST), is an international peer-reviewed and brings articles in all areas related to Tourism & Hospitality. It is published once a year, and publishes original research, both conceptual and empirical, that clearly enhances the theoretical ...