ECONBANK: Journal of Economics and Banking
Vol 1 No 1 (2019): Edisi April

ANALISIS PENGARUH KUALITAS PELAYANAN DAN EKUITAS MEREK TERHADAP LOYALITAS PELANGGAN

Tobing, Anne Sandy (Unknown)
Ngatindriatun, Ngatindriatun (Unknown)



Article Info

Publish Date
11 Apr 2019

Abstract

This study aim to analyze service quality and brand equity towards customer loyalty. A total 261 patients of ASIH maternity hospital were taken as samples using the convenience sampling method. Multiple linear regression analysis was used to analyze data in this study. The results showed that service quality and brand equity  were have positive and significant effect to the loyalty of Asih maternity hospital customers. Adjusted R2 value is 0.169 which means that 16.9% of customer loyalty in RSB Asih can be explaned by service quality factors and brand equity. Therefore, to increase customer loyalty, take a policy that can improve service quality by providing training for employees in serving patients

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Journal Info

Abbrev

econbank

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Econbank is a Journal of Economics and Banking published by the School of Economics and Business (STIE) of Bank BPD Jateng as a place for publishing research results and concepts in the fields of Economics and Banking. Ecobank focuses on research articles or papers relevant to the economic, ...