Darmawan, Muhammad Indra
Jurnal Teknologi Agro-Industri

Published : 2 Documents
Articles

Found 2 Documents
Search

Analisis Nilai Tambah dan Kelayakan Usaha Manisan Terung UD. Berkat Motekar di Desa Pemuda Kabupaten Tanah Laut Darmawan, Muhammad Indra; Hairiyah, Nina; Hajar, Siti
Jurnal Teknologi Agro-Industri Vol 5 No 2 (2018): Jurnal Teknologi Agro-Industri
Publisher : Politeknik Negeri Tanah Laut

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (278.459 KB) | DOI: 10.34128/jtai.v5i2.77

Abstract

Usaha rumah tangga UD. “Berkat Motekar” merupakan salah satu usaha rumah tangga yang memproduksi atau mengolah manisan terung. Tujuan dari penelitian ini menganalisis nilai tambah dan menghitung kelayakan usaha manisan terung berkat motekar. Metode yang digunakan dalam penelitian ini yaitu metode Hayami dan aspek finansial yang meliputi NPV, Net B/C dan IRR. Hasil penelitian yang didapat pada analisis nilai tambah manisan terung adalah sebesar Rp17.847,92/kg atau 49,57% dari hasil produksi. Marjin yang diperoleh dari setiap 1 kg terung adalah sebesar Rp29.000/kg, sehingga didistribusikan untuk masing faktor yaitu keuntungan 27,06%, tenaga kerja 34,48% dan sumbangan input lain sebesar 38,46%, dari hasil persentasi yang didapatkan nilai persentasi tertinggi berada pada sumbangan input lain, sedangkan untuk hasil penelitian kelayakan usaha dalam segi aspek finansial didapatkan hasil NPV sebesar 10.592.531, Net B/C 1,543, IRR 21% dan PBP 5,4, hasil dari perhitungan kelayakan usaha ini sudah memenuhi kriteria yang ditetapkan sehingga dapat dikatakan layak.
Analisis Segmenting, Targeting, Positioning (STP) Terhadap Kepuasan Konsumen Pada Produk Kerupuk Buah UD. Sukma Cap MD Desa Sumber Makmur Kec. Takisung Kab. Tanah Laut Kal-Sel Meldayanoor, Meldayanoor; Darmawan, Muhammad Indra; Nurinayah, Evi
Jurnal Teknologi Agro-Industri Vol 6 No 1 (2019)
Publisher : Politeknik Negeri Tanah Laut

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (271.367 KB) | DOI: 10.34128/jtai.v6i1.82

Abstract

Crackers are snack products made from tapioca starch dough or the addition of other permitted food stuffs. Crakers are widely known to have a distinctive taste and cn be accepted by everyone. The level and type needs and desires of the consumer can be different from one another, which led to the choice of opening up business opportunities became more and more bigger, election reasons and election objectives and factors to be considered in a business venture on each consumer are also different. Other that, determine which segments the market shares are located and identify consumers into segments of a particular segment as well as identify targets what is achieved and its position. In order to support the success of research to be conducted in the cracker processing industry UD. Sukma CAP MD which is where the first step of the research to be done before doing the research is a literature study to find a reference about segmentation analysis, targeting, positioning to consumer satisfaction and using descriptive analysis method, test validity, test reliability, test normality data, multiple linier regression analysis and co efficient of determination. The results showed that the test validity and reliability test on the data processed to produce valid and real data, with multiple linier regression values of vaue  Y = -0,8266 + 0,3452x1+ 0,3795x2 + 0,1333x3 + 0,0904x4 and coefficient of determination () greatest 0,4624%. This shows that 46,24% great customer loyalty. Value of determination of 0,4624% ahows that the product of independent variables is considered to have only a small simultaneous effect on the dependent variable.