Isnaeni, Fidyah
Management Analysis Journal

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Analysis of Factors Influencing Visitor Satisfaction OWABONG Waterpark Isnaeni, Fidyah; Martono, S.
Management Analysis Journal Vol 7 No 3 (2018): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (216.168 KB) | DOI: 10.15294/maj.v7i3.26355

Abstract

The purpose of this research is to analyze the effect of service quality, destination image and perceived value on visitor satisfaction Owabong on Purbalingga Waterpark. The sample size of 107 respondents Consists with an incidental sampling trough Likert scale questionnaire. Analysis of the data using descriptive percentage and multiple linear regression with SPSS series 23. The result Showed that service quality, destination image and perceived value has a positive and significant impact on visitor satisfaction. The conclusion of this research is proved that the better service quality will Provide Increase of visitor satisfaction, the better of the destination image are owned will Increase of visitor satisfaction and the higher perceived value of visitors will increase is the visitor satisfaction in OWABONG Waterpark Purbalingga.