Sarma, Ma'mun
Department of Family and Consumer Sciences, Bogor Agricultural University

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STRATEGI PENGEMBANGAN LEMBAGA KEUANGAN MIKRO AGRIBISNIS (LKMA) DI KABUPATEN PANDEGLANG Hilal, Syamsul; Sarma, Ma'mun; Baga, Lukman M
Jurnal Manajemen Pembangunan Daerah Vol 6, No 1 (2014)
Publisher : Program Studi Manajemen Pembangunan Daerah. Fakultas Ekonomi dan Manajemen. IPB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (60.943 KB) | DOI: 10.29244/jurnal mpd.6.1.%p

Abstract

ABSTRACTGabungan Kelompok Tani (Gapoktan) is institutional economics in rural area in which the combined number of farmers' group. Based on the Regulation of the Minister of Agriculture, Gapoktan can perform economic functions. To more effectively manage the funds of PUAP, Gapoktan directed to develop Agribusiness Microfinance Institutions (AMFI). Growth and expansion in Gapoktan PUAP AMFIis strategic step to resolve the question of the financing of small farmers and agricultural laborers during this difficult to get financial services through formal financial institutions and banking. Therefore, the formation AMFI purpose is to; (1) provide assurance services and farmers easier access to financing facilities, (2) a simple and fast procedure, (3) the proximity of the location of the service with the efforts of farmers, (4) operator of AMFI very understanding of the character of farmers as customers. Central government and local government continued to encourage the formation of AMFI on Gapoktan PUAP. The existence AMFI certainly to be hoped by poor farmers in Pandeglang District.The Sum ofGapoktan that has been gained PUAP program until 2012 is 257 Gapoktan. This amount is equivalent to 76.72 percent of the total village in Pandeglang District. However, the number of successful AMFIuntil 2012 only 16 AMFI (6.23%). Total AMFI is certainly not expected. Therefore, this study discusses the performance Gapoktan PUAP, evaluate the process of the formation of the AMFI on  Gapoktan PUAP, and analyze the performance of AMFI. The study and analysis of the material to formulate a development strategy AMFI in Pandeglang District.Keywords: Gapoktan, PUAP, LKMAABSTRAKGapoktan adalah kelembagaan ekonomi di pedesaan yang di dalamnya bergabung beberapa kelompok tani.  Berdasarkan Peraturan Menteri Pertanian, Gapoktan dapat melakukan fungsi-fungsi ekonomi. Untuk lebih mengefektifkan pegelolaan dana PUAP, Gapoktan membentuk Lembaga Keuangan Mikro Agribisnis (LKMA). Penumbuhan dan pengembangan LKMA di dalam Gapoktan PUAP merupakan langkah strategis untuk menyelesaikan persoalan pembiayaan petani kecil dan buruh tani yang selama ini sulit mendapatkan pelayanan keuangan melalui lembaga keuangan formal dan perbankan. Oleh karena itu, tujuan pembentukan LKMA adalah untuk; (1) memberikan kepastian pelayanan serta kemudahan akses petani terhadap fasilitas pembiayaan; (2) prosedur yang sederhana dan cepat; (3) kedekatan lokasi pelayanan dengan tempat usaha petani; (4) pengelola LKMA sangat memahami karakter petani sebagai nasabah. Pemerintah Pusat dan Pemerintah Daerah terus mendorong terbentuknya LKMA pada Gapoktan PUAP. Keberadaan LKMA tentu sangat diharapkan oleh petani miskin di Kabupaten Pandeglang. Jumlah Gapoktan yang telah mendapatkan program PUAP hingga tahun 2012 sebanyak 257 Gapoktan. Jumlah ini setara dengan 76,72 persen dari jumlah desa dan kelurahan di Kabupaten Pandeglang. Namun demikian, jumlah LKMA yang berhasil dibentuk hingga tahun 2012 sebanyak 16 LKMA (6,23%). Jumlah LKMA tersebut tentu tidak sesuai harapan. Oleh karena itu, kajian ini membahas tentang kinerja Gapoktan PUAP, mengevaluasi proses pembentukan LKMA pada Gapoktan PUAP, dan menganalisis kinerja LKMA. Hasil kajian dan analisis tersebut menjadi bahan untuk merumuskan strategi pengembangan LKMA di Kabupaten Pandeglang.Kata kunci: Gapoktan, PUAP, LKMA 
Pengaruh Sumber Pengetahuan Konsumen Non-Business Controlled terhadap Keputusan Penggunaan Direktori Kuliner Online Zomato Ramadhani, Sofia; Sarma, Ma'mun
Jurnal Manajemen dan Organisasi Vol 9, No 2 (2018): Jurnal Manajemen dan Organisasi
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (592.958 KB) | DOI: 10.29244/jmo.v9i2.26096

Abstract

The rises of the culinary industry in Indonesia nowadays has opened opportunities for startup developers to create online culinary directories platforms. One of popular online culinary directories or well known by online restaurant searcher in Indonesia is Zomato. To formulate Zomato’s promotional strategies, a study is needed on the sources of knowledge that can not be controlled by the company (non-business controlled). Based on this problem, the aims of this study are to identify the Zomato user characteristics and the relation with Zomato use decisions, to idenitify a relevant consumer sources of knowledge, to analyze it, and, to know its effect on Zomato use decisions. This study uses primary data and secondary data. This study is using logistic regression as analytical model. The result of this study shows that Zomato user is dominated by 16-25 age single woman. Most of them are student and lives in Jakarta. Average income of them are <Rp 2.000.000,- and monthly food expenses in range Rp 500.000,- - Rp 1.000.000,-. The responden using Zomato for looking hangout place or place to eat. The characteristics that affect the Zomato to use decisions are sex and food expenses per month. Logistic regression results at a significant level of 15 percents shows friends, idols, internet forums, bulletin boards, and government publications are the relevant sources of knowledge to the decision for using Zomato. Respondents who strongly agree to know Zomato through friends and government publications tend to use Zomato apps than the other categories. Respondents who know Zomato through idols tend to use apps. Respondents who disagree to know Zomato through internet forums tend to use Zomato website, and respondents who know Zomato through bulletin boards tend to use the Zomato website. Keywords: consumer behaviour, consumer decision, non-business controlled consumer source of knowledge.
Faktor-Faktor yang Memengaruhi Keberhasilan Usaha UMKM Pengolahan Buah dan Pengolahan Susu Nandita, Bella; Sarma, Ma'mun; Najib, Mukhamad
Jurnal Manajemen dan Organisasi Vol 9, No 1 (2018): Jurnal Manajemen dan Organisasi
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (319.274 KB) | DOI: 10.29244/jmo.v1i1.25342

Abstract

Micro, small and medium enterprises are able to safe the economy, especially in Indonesia. On the other hand, Indonesia has to face the Asian Economic Community in 2025, that is why micro small and medium enterprises need to understand the factors of business success to compete in to participate in Asian Economic Community. The aims of this research are to know the business characteristics and businessmen characteristics of micro small and medium enterprises fruit and milk processing and to analyze factors affecting business success. Questionnaire surveys have been conducted to 31 respondents for each clusters, milk processing and fruit processing. Data were analyzed by descriptive and multiple linear regression analysis. Multiple linear regression has been conducted in order to examine the relative impact of the identified factors on business success. The factor that affecting business success in fruit and milk processing was entrepreneurial marketing and government policies. The results of this research can be beneficial to relevant agencies.
Analisis Internal dan Eksternal Kentang Indonesia dalam Menghadapi Masyarakat Ekonomi ASEAN (MEA) Muchransyah, Muhammad H Q; Sarma, Ma'mun; Najib, Mukhamad
Jurnal Manajemen dan Organisasi Vol 9, No 2 (2018): Jurnal Manajemen dan Organisasi
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (395.87 KB) | DOI: 10.29244/jmo.v9i2.26095

Abstract

By virtue of international agreements, Association of South East Asia Nation (ASEAN) member countries are currently in an economic cooperation within the ASEAN community. Potatoes are a leading commodity in Indonesia's agricultural sector, due to high production but only succeeded in exporting to two ASEAN countries and still inferior to Malaysia and Singapore. This study aims to identify competitiveness of the potato as a commodity, using Internal Factor Evaluation (IFE), using External factor evaluation (EFE) matrix and analyze the position of Indonesian potatoes using the Internal-External (IE) matrix. The analytical tools used in this study are EFE matrix, IFE matrix, and IE matrix. The sampling technique was purposive sampling, using the assessment of experts or experts who mastered the agricultural field, especially increasing the competitiveness of potato commodities, which knew potato farming from upstream to downstream. The results of this study indicate that internally and externally Indonesia is strong enough in facing the ASEAN Economic Community (AEC), currently in a condition of  hold and maintain, a strategy that can be done to strengthen the Indonesian potatoes internally and externally is to market penetration and product development. Keywords: EFE matrix, horticulture, IE matrix, IFE matrix, trading
Pengaruh Iklan Televisi terhadap Pengambilan Keputusan Pembelian Konsumen Es Krim Magnum Azmi, Fikhi Nayatul; Sarma, Ma'mun
Jurnal Manajemen dan Organisasi Vol 8, No 2 (2017): Jurnal Manajemen dan Organisasi
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (448.245 KB) | DOI: 10.29244/jmo.v8i2.19490

Abstract

According to Nielsen Advertising Information Services said the 2015 total advertising expenditure increased by 4%. This increase was also influenced by existing companies in Indonesia including PT Unilever Indonesia. Tbk with its brand advertising products Wall's Magnum Ice Cream. This study aims to identify consumer ratings of advertising done by Ice cream Magnum, analyzing the effectiveness of ads Magnum Ice Cream is able to communicate the message and analyzing consumer purchase decisions over the ads that do Magnum Ice Cream. Data processing was performed using Statistical Package For Social Science (SPSS) 19 and Minitab 14. The analysis tool used is the EPIC model and Consumer Decision Model (CDM). Based on the analysis, the measurement response television advertising and communication impact that occurs, television commercials advertising the Magnum Ice Cream edition Taste the Classic included in the category of advertising is quite effective and have an impact until the real purchase.
GENDER RELATIONS AND SUBJECTIVE FAMILY WELL-BEING AMONG FARMER FAMILIES: A COMPARATIVE STUDY BETWEEN UPLANDS AND LOWLANDS AREAS IN WEST JAVA PROVINCE, INDONESIA Puspitawati, Herien; Faulkner, Paula; Sarma, Ma'mun; Herawati, Tin
Journal of Family Sciences Vol 3, No 1 (2018): JOURNAL OF FAMILY SCIENCES
Publisher : Department of Family and Consumer Sciences, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (560.966 KB) | DOI: 10.29244/jfs.3.1.53-72

Abstract

The objectives of this study are described as follows: (1) To examine the conditions ofsocial, economic and demographic characteristics of poor farmer families who live atuplands and lowlands areas, (2) to describe the social-cultural and agroecosystemconditions of poor farmer families who live at uplands and lowlands areas, (3) Toexplain type of gender relations of poor farmer families who live at uplands andlowlands areas, and (4) to analyze factors that influenced subjective family well-beingof poor farmer families who live at uplands and lowlands areas. The chosen researchsites were Nanggung Sub-district, Bogor District as an upland area, and West TelukJambe Sub-district, Karawang District, West Java Province as a lowland area. The totalof 189 farmer families was used for this study (n= 90 in uplands district areas, and n=99 in lowlands district areas). It was found that the conditions of social-cultural andagroecosystem differ between upland and lowland areas. In general, both upland andlowland areas gender roles on farming activities, in terms of access and control toagricultural resources, were dominated by men. Family well-being was directlyinfluenced by higher education of husband and wife, indirectly influenced by lesseconomic pressure of the family, directly influenced by higher gender relations betweenhusband and wife, and directly influenced by less or higher external support. Thus,wealthy farmer families were the family that had educated husband and wife, lesseconomic pressures, equal gender relations and partnerships, and less or more receiveexternal supports. It is recommended that the next study should add variables of familycoping strategies related to family economic pressure and gender roles between husbandand wife.