Rai Sukmawati, Ni Made
Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

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HOW COULD THE BUYERS BE ENTHUSIASTIC TOWARDS THE PRODUCTS OF BAGUS DISCOVERY MANAGEMENT COMPANY?: WINNING MARKET SEGMENT IN BBTF Ginaya, Gede; Mudana, I Gede; Sri Astuti, Ni Nyoman; Mastiani Nadra, Nyoman; Rai Sukmawati, Ni Made
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 2 No 2 (2018): December 2018
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (704.909 KB) | DOI: 10.31940/ijaste.v2i2.1181

Abstract

Bali beyond Travel Fair (BBTF) is an annual national tourism agenda as a business-to-business event for local travel industry players to sell travel packages to foreign buyers. As one of the sellers in the annual event, Bagus Discovery Management Company (BDMC) that manage Nusa Dua Bali Tours & Travel, Puri Bagus Hotel Group, and Bagus Agro had participated actively in BBTF by opening a booth stand in Nusa Dua Hall of Bali Nusa Dua Convention Center as the event venue from June 27 to June 30. This study investigated the role of BDMC in BBTF through the writer’s direct practices when was involved in handling the event by conducting surveys in the fifth edition of BBTF. Additionally, interviews were conducted to the staff and top management of the company about the winning strategy for attracting buyers in such a potential marketing event as well as to buyers by asking their perception about the event. The data that had been classified then analyzed using descriptive qualitative based on inductive methodological paradigm by setting up the discussion from specifically principles to general before drawing a conclusion. The study reveals that most of the sellers who visited Bagus Discovery Booth Stand felt satisfied towards the service received and appreciated highly its products like Puri Bagus Group Property which is considered to possess a distinctive uniqueness as what certainly every guest is looking for
NEGOSIASI DAN KONTRAK DAGANG DALAM PERDAGANGAN INTERNASIONAL ” EXPORT’ DI Fa. ARI Rai Sukmawati, Ni Made; Budiasa, I Made
SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities] Vol 3 No 1 (2013): March 2013
Publisher : Politeknik Negeri Bali

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Abstract

Trading activities both domestic or foreign trade needs a special strategy and technique in order to achieve their maximum target. The global crisis in particular the inclusion of Asian China Free Trade Agreement (ACFTA) market raise strongly effect for trading company engaged in export trade. This evidenced by the decrease in sales turnover of previous years. The company deems it necessary to conduct the analysis to finds a solution, and able to keep their presence and survive in running the company by reviewing the price and negotiation techniques by using SWOT analysis. The company should improve their quality and create an innovative product as the market needs. Besides that, hope to remain competitive in the international market with their competitors countries such as Thailand, China, Vietnam, India, and other countries. With the SWOT analysis is expected the company can take a decision for increasing their sales. For increasing sales the company also needs to promoting their products and has a negotiation technique that they can attract new customers.
STUDI PENDAPATAN USAHA PENYEBERANGAN ‘BOAT’ ANTARA NUSA PENIDA-SANUR UNTUK MENUNJANG KAWASAN WISATA NUSA PENIDA Wijaya, I Nengah; Rai Sukmawati, Ni Made; Kanca, I Nyoman
SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities] Vol 6 No 1 (2016): March 2016
Publisher : Politeknik Negeri Bali

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Abstract

Pulau Nusa Penida merupakan salah satu kawan wisata yang memerlukan sarana dan prasarana transportasi sebagai pendukung. Jalur penyeberangan antara Nusa Penida-Sanur menjadi sangat penting pada saat  hari raya umat Hindu, mengingat kebutuhan angkutan penyeberangan terutama untuk mengangkut wisatawan nusantara, wisatawan mancanegara, dan barang sangat dibutuhkan untuk menunjang kawasan wisata Nusa Penida. Kebutuhan akan transportasi yang aman dan nyaman untuk menunjang kawasan wisata Nusa Penida menjadi sangat diperlukan, karena kunjungan wisatawan cendrumg mengalami peningkatan. Perkembangan transportasi dapat meningkatkan pendapatan masyarakat, untuk memacu pertumbuhan ekonomi perlu ditunjang oleh sektor ekonomi yang produktif, diantaranya adalah sektor pariwisata. Perkembangan sektor perhubungan merupakan salah satu indikator kemajuan suatu negara dan tingkat kehidupan masyarakatnya. Terkait transportasi laut, terdapat 3 aspek yang saling berhubungan satu sama lain, yaitu lalu lintas dan sarana angkutan laut, kepelabuhanan, keselamatan dan keamanan pelayaran. Hasil statistik uji (hitung) yang digunakan jatuh pada daerah penolakan dimana t =2,46>t tabel 1,94, maka H0 ditolak dan menerima H1, ini berarti perbedaan antara nilai observasi (nilai sampel) = 49 juta dengan nilai hipotesis µ= 47,617 juta adalah signifikan. Jadi dengan demikian pengahasilan ‘boat’ sebesar Rp 49,0 juta lebih memang benar adanya, karena dipengaruhi adanya potensi wisatawan lokal, dan mancanegara cenderung semakin meningkat.