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Tjhin, Viany Utami
Universitas Multimedia Nusantara

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Penerapan Customer Relationship Management (CRM) pada Aplikasi Pengiriman Pesan Instan Studi Kasus: WhatsApp, WeChat, Line, KakaoTalk Ellynia, Ellynia; Tjhin, Viany Utami
ULTIMA InfoSys Vol 5 No 1 (2014): UltimaInfoSys :Jurnal Ilmu Sistem Informasi
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1044.2 KB) | DOI: 10.31937/si.v5i1.215

Abstract

In establish good relationship with customer, companies need to have a good customer relationship management system as well. The purpose of this study is to explore the level of development of the use of instant messaging applications that are used for mobility of companies in establishing relationships with customers; and to investigate the factors considered important for the success of the mobility of companies in establishing relationships with their customers. In this study it was found that not all instant messaging application has a feature which serves to establish rapport with customers. The results showed some of the determinants of success in the utilization of instant messaging applications is the ease of use, target the most used mobile devices, operating systems most used by users, and mobile application user interface that is used. Index Terms - customer, relationship, management, application, messanging, instant
Pengaruh Penggunaan Teknologi dan Penerapan e-Procurement terhadap Kinerja Procurement Tjhin, Viany Utami
ULTIMA InfoSys Vol 7 No 1 (2016): UltimaInfoSys :Jurnal Ilmu Sistem Informasi
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (568.395 KB) | DOI: 10.31937/si.v7i1.508

Abstract

This research aimed to determine the impact of the use of e-procurement technology and the use of e-procurement technology on the procurement performance at PT. VivaStor Techno Logica. The method used in this research consisted of three phases. The first stage is the study of literature that aims to deepen the knowledge about the topic of e-procurement and electronic procurement system (SPSE) on the Electronic Procurement Service (LPSE Ministry of Finance). The second stage was distributing questionnaires, which aims to obtain primary data from companies. The last step was observe the e-procurement business processes that are running on the website LPSE. The samples in this study using purposive sampling technique (judgment sampling). Questionnaires were distributed to users of e-procurement PT. VivaStor Techno Logica, then distributed questionnaires to 30 respondents. The results showed that the usage of e-procurement technology gives effect to the procurement practice at VivaStor Techno Logica; e-procurement technology usage has influences on procurement performance at PT. VivaStor Techno Logica; and procurement practices gives effect to procurement performance at PT. VivaStor Techno Logica. Index Terms – procurement practice, e-procurement technology usage, procurement performance
Peran Situs Web dalam Meningkatkan Experiential Marketing dan Experiential Value terhadap Kepuasan Pengunjung Concrete Show Se-Asia 2015 Tjhin, Viany Utami; Maulana, Septi
ULTIMA InfoSys Vol 8 No 1 (2017): Ultima InfoSys : Jurnal Ilmu Sistem Informasi
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (412.76 KB) | DOI: 10.31937/si.v8i1.549

Abstract

The research was aimed to determine the influence of marketing mix to the satisfaction of trade show visitors; service quality to the satisfaction of trade show visitors; experiential  marketing to the satisfaction of trade show visitors; and experiential value to the satisfaction of trade show visitors. It was used nonprobability sampling with a non-judgmental sampling method. Data was obtained by questionnaires collected from 100 respondents, whom the visitors of Concrete Show South-East (SE)-Asia 2015. The results from this research concluded that marketing mix, service quality, experiential marketing and experiential value has a significant influence and on visitor’s satisfaction of Concrete Show South East Asia 2015. The result revealed among all the independent variables, marketing mix has the most significant influence on customer satisfaction. Index Terms—marketing mix, service quality, experiential marketing, experiential value, customer satisfaction.