Setia, Shinta
STIE Perbanas Surabaya

Published : 2 Documents

Found 2 Documents

Perilaku Impulse Buying Muslimah Indonesia: Studi Kasus Pembelian tidak Terencana Produk Woman Fashion melalui Pembelian Online Fauzia, Ika Yunia; Setiawan, Nurchlis; Setia, Shinta
Kafa`ah: Journal of Gender Studies Vol 8, No 2 (2018)
Publisher : State Institute for Islamic Studies Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (449.831 KB) | DOI: 10.15548/jk.v8i2.212


Impulse buying for buying things behavior known as unplanned purchase behavior often that spread to everyone.There is no exception among Muslim women, often stuck to make purchases that are not planned on products woman fashion online. This is because of the ease of online shopping procedure in making a woman could has the deal of buying the things, without having to get out of the door of his home. By using qualitative methods, then this researchl concerned to discuss how the behavior of impulse buying is done by the Muslim Indonesia through online purchase. This research useed the analysis of case studies, with the observation, interviewing and documenting data from fifty informants from several cities in Indonesia. This research resulted  several things related to how the woman of fashion moving behavior of impulsive purchases, backgrounds and types of Muslim women who make purchases are impulsive, and lastly the shifting trend Muslim perpetrators impulse buying, being a Muslimah dropshipping way of the online sellers or other ways
Personality profile of successful entrepreneurs Setia, Shinta
Journal of Economics, Business & Accountancy Ventura Vol 21, No 1 (2018): April - July 2018
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (8070.742 KB) | DOI: 10.14414/jebav.v21i1.1004


Working as entrepreneurs has become popular in Indonesia in recent years. The reason is not only they are deemed to be as a hero by the society, but also they are seen as an alternative career by young generation. This is due to their being quite attractive in terms of time flexibility as well as their potential income.  People have seen a fact that job opportunities and the competition in the market are getting more and more competition. Therefore, entrepreneurs seem to be an alternative promising career, Supported by modern technology, e-commerce era, digital life style have indeed provided more positive hopes being an entrepreneur, The objective of this research is to examine the influence of personality towards successful entrepreneur. The personality of entrepreneur is based on The Big Five Model of Personality translating personality into 5 different profiles: conscientiousness, openness to experience, extraversion, agreeableness and emotional stability. Sample of this research are 39 successful entrepreneurs, measured by its business growth, profit and turnover growth, employment growth, and length of company's survival. Result indicated that 1 out of 5 personality dimensions: conscientiousness showed the strongest significant correlation to successful entrepreneurs.