Qonita, Rr. Aulia
Sebelas Maret University

Published : 2 Documents
Articles

Found 2 Documents
Search

Analisis Preferensi Konsumen Terhadap Pembelian Kopi Instan White Coffee Di Kecamatan Kebumen Kabupaten Kebumen Zulfi, Jivana; Kusnandar, Kusnandar; Qonita, Rr. Aulia
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 14, No 2 (2018): Februari 2018
Publisher : Sebelas Maret University

Show Abstract | Original Source | Check in Google Scholar | Full PDF (270.361 KB)

Abstract

This research was aimed to determine the consumer preferences and attributes that most consumers consider in purchases of instant White Coffee in Kebumen Subdistrict Kebumen Regency. The basic method of this research is descriptive analytic by survey technique to the respondents directly. This research was conducted to respondents who had bought instant White Coffee with 96 respondents. The sampling technique was done with convenience sampling technique use questionnaires. Data analysis used is chi square operated by SPSS and fishbein multi attribute analysis. Based on the research results obtained the following conclusions: (1) consumer’s preference toward purchasing of instant white coffee purchase in Kebumen  Subdistrict  Kebumen  Regency  based  on  the  existing  attribute  is  flavor variant = original; promotion = purchase bonus; packaging = attractive appearance; and guarantee = halal; as well as the preferred product is Luwak White Koffie; and (2) The attributes of instant white coffee most considered in the purchase decision of instant white coffee in Kebumen Subdistrict Kebumen Regency are brand attributes.
Analisis Faktor-Faktor Yang Mempengaruhi Pendapatan Usahatani Padi Sawah Di Kecamatan Cawas Kabupaten Klaten Wulansari, Duwi; Ferichani, Minar; Qonita, Rr. Aulia
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 15, No 1 (2018): September 2018
Publisher : Sebelas Maret University

Show Abstract | Original Source | Check in Google Scholar | Full PDF (378.732 KB)

Abstract

The aims of this study were to know the cost and the income of rice field farming and to analyze the influence factors in the income of rice field farming in Cawas, Klaten. The basic method that used in this study was descriptive analytics method. The study area was determined by purposive. It was done by considering the study area that had the largest rice field in Klaten. The data were collected using primary and secondary data. The result showed that: the cost commercializes of the rice field farming were used by the farmer was Rp 14.543.253/Ha, the revenue were accepted by the farmer was Rp 22.814.234/Ha, and the income that accepted by the farmer was Rp 8.270.981/Ha every season. The factors that influence to the income of rice field farming in Cawas, Klaten were labor productivity, pesticide cost, selling price, land productivity, and tractor cost. Other factors tested were age, education, experience, the number of family burden, fertilizer cost, the number of family members active in farming, and type of irrigation did not significant affected to the rice field farming income in Cawas, Klaten.