Jourdan, Michael
Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Arsitektur Strategi Pengembangan Bisnis Pelabuhan Darat Jourdan, Michael; M. Baga, Lukman; Harianto, Harianto
JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK Vol 5, No 3 (2018): NOVEMBER
Publisher : Sekolah Tinggi Manajemen Transportasi (STMT) Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25292/j.mtl.v5i3.262

Abstract

The purpose of this study is to identify internal and external factors that influence CDP business development, formulate business development strategies, and design CDP strategic architecture. Cikarang Dry Port (CDP) is a land port designed to support export and import activities and supply chains in the Jabodetabek and Cikarang regions. The precise business development strategy to optimize resources and opportunities for the CDP business environment is important to develop. The method of this research is descriptive analysis and purposive sampling. The analytical tools used include internal and external analysis and SWOT. The results show that the IFE and EFE values obtained are 3.03 and 3.07. Its main strength is the availability of land port’s capacity with a score of 0.56. The external factors that provide significance relative to the success of dry port development are internet usage and applications on smartphones that scored 0.32. The regulation on expansion and business development of the Kalibaru Port (Newport Priok Container Terminal) is the biggest threat of 0.06 and 0.04.
DRY PORT BUSINESS DEVELOPMENT STRATEGY Jourdan, Michael; Harianto, Harianto; Hakim, Izzuddin A
Jurnal Aplikasi Manajemen Vol 16, No 4 (2018)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (226.663 KB) | DOI: 10.21776/ub.jam.2018.016.04.01

Abstract

Export and import activities are the most important part of economic activity in Indonesia. These need to be supported by good port infrastructure. Cikarang Dry Port (CDP) as the only Dry Port, owned by private, should be able to support export and import activities and supply chains, especially in the Greater Jakarta and Cikarang areas. There is a need to develop appropriate business development strategies to maximize resources and optimize opportunities from the CDP business environment. These study aims were identifying the influence of internal and external factors that affect the development of the CDP business and formulating business development strategies. The method used in this study is descriptive analysis and purposive sampling. Analytical tools used include internal and external analysis and SWOT. The main strength is the availability of land port capacity. An external factor that provides relative significance to the successful development of Dry Port is the usage of internet and application on a smartphone. The regulation for expansion and New Priok business development by JICT which is the biggest threat scored. Future research is expected to analyze the efficiency of time, performance and human resources in Cikarang Dry Port.