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PERAN FAKTOR INTERNAL DAN EKSTERNAL DALAM MEMODERASI PENGARUH STRATEGI CUSTOMER FOCUS UNTUK MENINGKATKAN DAYA SAING KOPERASI (Studi Pada Koperasi Di Kota Batu) athia, ita
JIMMU (Jurnal Ilmu Manajemen) Vol 3, No 1 (2018)
Publisher : MAGISTER MANAJEMEN UNISMA

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Abstract

AbstrakPenelitian ini dilatarbelakangi oleh adanya anggapan bahwa koperasi di Indonesia yang mayoritas dianggap sebagai badan usaha yang tidak mempunyai daya saing. Kondisi empiris mengungkapkan bahwa koperasi belum bisa mensejahterakan anggotanya sendiri, bahkan banyak koperasi yang mengalami kegagalan dan bubar akibat berbagai faktor.Tujuan penelitian ini adalah untuk memberikan perspektif kepada koperasi tentang pentingnya menggarap anggota dengan menggunakan customer focus dengan mempertimbangkan faktor internal dan eksternal yang dimiliki koperasi itu sendiri. Dengan strategi customer focus, koperasi tidak harus memenangkan persaingan dengan cara mencari banyak pelanggan baru, melainkan memenangkan persaingan dengan cara fokus kepada anggota yang loyal. Anggota yang loyal akan tetap bertahan dan mendukung perusahaan bahkan pada saat perusahaan tersebut berada pada kondisi yang paling buruk.Penelitian ini tergolong dalam penelitian kuantitatif, dan termasuk field research dengan pendekatan explanatory atau confirmatory. Penelitian ini dilaksanakan selama 5 bulan, dengan jumlah responden sebesar 133 responden yang terdiri dari pengurus, pengawas, manajer, karyawan dan anggota dari 7 koperasi di kota Batu yang telah dipilih secara purposive. Analisis data yang digunakan adalah Path Analysis dengan bantuan SPSS versi 18.0.Temuan yang dihasilkan adalah strategi customer focus berpengaruh secara signifikan meningkatkan daya saing koperasi. Faktor internal dan eksternal merupakan variabel moderating yang bisa dipakai bersama-sama customer focus untuk menambah peningkatan daya saing koperasi.Beberapa faktor internal dan eksternal pada koperasi perlu dipertahankan dan harus mendapatkan perhatian lebih untuk mendukung keberhasilan pelaksanaan customer focus sehingga koperasi bisa berdaya saing dengan badan usaha lainnya.Kata kunci : customer focus, faktor internal, faktor eksternal, daya saing koperasi. Abstract            This research is motivated by the assumption that the majority of cooperatives in Indonesia are considered as business entities that do not have competitiveness. Empirical conditions reveal that cooperatives have not been able to prosper their own members, even many cooperatives have failed and disbanded due to various factors.The purpose of this study is to provide a perspective to the cooperative about the importance of working on members by using customer focus by considering internal and external factors that are owned by the cooperative itself. With a customer focus strategy, cooperatives do not have to win the competition by finding many new customers, but winning the competition by focusing on loyal members. Loyal members will survive and support the company even when the company is at its worst.This research is classified as quantitative research, and includes field research with an explanatory or confirmatory approach. This research was carried out for 5 months, with the number of respondents amounting to 133 respondents consisting of administrators, supervisors, managers, employees and members of 7 cooperatives in the city of Batu which had been selected purposively. Data analysis used was Path Analysis with the help of SPSS version 18.0.The resulting findings are an influential customer focus strategy that significantly improves the competitiveness of cooperatives. Internal and external factors are moderating variables that can be used together with customer focus to increase cooperative competitiveness.Some internal and external factors in the cooperative need to be maintained and must get more attention to support the successful implementation of customer focus so that cooperatives can be competitive with other business entities.Keyword : customer focus, internal factors, external factors, cooperative competitiveness
Penerapan Business Model Canvas (BMC) Untuk Mendorong Mindset Kewirausahaan Di Kalangan Mahasiswa Universitas Islam Malang Athia, Ita; Saraswati, Ety; Normaladewi, Andi
JU-ke: Jurnal Ketahanan Pangan Vol 2, No 1 (2018): JU-Ke
Publisher : Universitas Islam Malang

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Abstract

Pengangguran usia produktif merupakan tantangan besar bagi Indonesia dalam memasuki pasar bebas dan persaingan global. Penciptaan wirausaha muda adalah solusi yang bisa ditempuh untuk melipatgandakan pertumbuhan ekonomi. Indonesia menciptakan 700 ribu orang sarjana setiap tahunnya, tetapi masih banyak mahasiswa Indonesia yang kurang berminat berwirausaha. Ketidakpahaman berwirausaha menyebabkan  para mahasiswa lebih banyak bermindset mencari pekerjaan daripada menciptakan pekerjaan. Penelitian ini bertujuan untuk memberikan pemahaman kepada mahasiswa akan pentingnya berwirausaha dan mendorong tumbuhnya jiwa kewirausahaan (entrepreneurial Mindset) pada mahasiswa dengan mengadakan pengenalan dan pendalaman  Business Model canvas (BMC), sehingga mahasiswa lulusan Unisma Malang mampu menjalankan usaha dan nantinya mampu menjadi pencipta lapangan kerja (job creator).Penelitian ini dilakukan secara kualitatif dan kuantitatif. BMC akan diperkenalkan pada mahasiswa yang mengikuti mata kuliah kewirausahaan lanjutan. Selama 3 bulan (seminggu 1x pertemuan), mahasiswa akan diajarkan materi BMC dan penerapannya. Kemudian akan diukur secara kuantitatif untuk mengetahui pengaruh penerapan BMC terhadap mindset kewirausahaan mahasiswa. Responden dalam penelitian ini adalah mahasiswa Fakultas Ekonomi UNISMA , semester 6 yang telah mendapatkan mata kuliah kewirausahaan lanjutan, dimana mereka belum pernah mendapatkan pengenalan dan materi BMC sebelumnya. Sampel diambil berdasarkan simple random sampling sebanyak 88 orang mahasiswa. Analisis data yang dipakai adalah Regresi Linier Sederhana dengan menggunakan SPSS. Hasil penelitian menunjukkan bahwa secara significant BMC mempengaruhi mindset berwirausaha mahasiswa secara metode (cara menjalankan bisnis), elemen bisnis (mengetahui komponen-komponen yang diperlukan dalam bisnis), serta strategi (memanfaatkan peluang yang dimodifikasi untuk mengurangi resiko). Model visualisasi yang disajikan BMC memudahkan mahasiswa dalam memetakan bisnis, berinovasi dan berkreasi, berpikir simple, mengkolaborasikan seluruh elemen yang dibutuhkan dalam menjalankan bisnis, dan memanfaatkan peluang. BMC sangat efektif dipakai sebagai alat model bisnis yang memudahkan pemahaman mahasiswa dalam menjalankan usaha/bisnis, sehingga BMC perlu diperkenalkan dan dimasukkan dalam materi mata kuliah kewirausahaan di lingkungan Universitas Islam Malang untuk meningkatkan mindset kewirausahaan mahasiswa. Keywords: business model canvas (BMC), entrepreneurial mindset, business model
Strategi Pemasaran Yang Tepat Guna Dalam Menghadapi Persaingan Pasar UMKM Basalamah, Muhammad Ridwan; Athia, Ita; Jannah, Miftakhul
JU-ke: Jurnal Ketahanan Pangan Vol 2, No 2 (2018): JU-Ke
Publisher : Universitas Islam Malang

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Abstract

Small and Medium Enterprises (SMEs) have a big role in national economic development. In addition to playing a role in national economic growth and employment, SMEs also play a role in the distribution of development results and are the driving force for the growth of national economic activity. This study aims to 1) To find out internal factors which include strengths and weaknesses; 2) To find out external factors that include opportunities and threats; 3) To find out what strategies can be produced by using SWOT analysis, in the face of market competition. This research use desciptive qualitative approach. Location of research on the Ganesha stick home industry in Trawas sub-district, Mojokerto district, East Java Province. The results showed that the internal marketing analysis of the environment, vegetable processing businesses and tubers of the Ganesha stick industry had major strengths in product variations, while the main weaknesses were high product selling prices and an external marketing environment analysis that had the main opportunity to increase customer demand. and the main threat is increased production costs. Based on the results of the interviews, it was obtained the priority marketing strategies for vegetable processing businesses and the Ganesha home industry tubers, namely improving the appearance of the product through improved packaging.
Analysis of Customer Focus Strategy for Business Strengthening of Actors of UMKM that are Joined as Members of Cooperatives (Study on SAE-Pujon Cooperative, Malang Regency, Jawa Timur) Athia, Ita; Basalamah, Ridwan
JIMMU (Jurnal Ilmu Manajemen) Vol 4, No 1 (2019)
Publisher : MAGISTER MANAJEMEN UNISMA

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Abstract

Recently the economic period is getting harder to face by the bussiness sector. UMKM sector with various weaknesses it has faced with increasingly complex challenges. The existence of the UMKM sector will be stronger if integrated into larger businesses. Cooperatives are business entities that have the potential to strengthen and integrate the UMKM sector. Therefore, cooperatives must continue to improve themselves in increasing their capacity as highly competitive business organizations. So that together the UMKM actors gathered strength through cooperatives and together can strengthen their position and competitiveness. This study aims to provide a strategy perspective that can be applied by cooperatives to focus on the quality services provided to their members. With a focus on the best service provided to members (customer focus), the cooperative can provide benefits to its members. Providing benefits will have an impact on the trust and loyalty that members give to the cooperative. The study was conducted using qualitative methods, data was collected by individual and group interview methods, observation and documentation. Eight people were taken as interviewees , there are, managers, public relations and six members of the SAE cooperative. The results shown that the implementation of customer focus brought about maximum benefits to members. Customer focuses on directing cooperatives to efficiency that is oriented towards strengthening member businesses. With this strategy, cooperatives can achieve two goals at once, firstly to meet the economic interests and objectives of its members and second which are also used to support the cooperative business itself.Keywords: cooperative, customer focus, UMKM strengthening