Wibowo, Sarwo Eddi
Faculty of Economic of University 17 Agustus 1945 Samarinda

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IMPLEMENTASI TAX AMNESTY DI KALIMANTAN TIMUR Wibowo, Sarwo Eddi
Research Journal of Accounting and Business Management Vol 2, No 1 (2018)
Publisher : Faculty of Economic of University 17 Agustus 1945 Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (224.656 KB) | DOI: 10.31293/rjabm.v2i1.3479

Abstract

This study aims to determine the social-economic changes of the poor community after the acceptance of the business capital assistance program, to develop the tax potential and tax ratio realization for the realization of participation, community responsibility and independence in development.The results showed that the implementation of tax amnesty in the form of national tax reform is to further enforce the independence of the State in financing national development by way of more directed all the capabilities / potential of the taxpayer community.
PENGARUH MARKETING PUBLIC RELATIONS, BRAND RELATIONS, SERVICE QUALITY TERHADAP KEPUTUSAN PASIEN BEROBAT PADA SILOAM HOSPITAL Wibowo, Sarwo Eddi
Research Journal of Accounting and Business Management Vol 1, No 2 (2017)
Publisher : Faculty of Economic of University 17 Agustus 1945 Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (328.442 KB) | DOI: 10.31293/rjabm.v1i2.3042

Abstract

Marketing Communication will be variety aspect about consumer, marketing concept, brand relations marketing, value of marketing, and integrated marketing communication (advertising, promotion, public relations, personal selling, direct marketing, integrated marketing communications). My research, researcher many experience about marketing communication including marketing public relations, brand relations, service quality, and result consumer in service quality       Researcher very interested and critical thinking about research Marketing communication including Marketing Public Relations, Brand Relations, Service Quality and result consumer in Siloam Hospital. In research have quantitative method and hypothesis test in any variable. (X1): Marketing Public relations (include indicator publication, media identity, activities, speech, and public service. (X2): Brand Relations include intimate, interdependence, quality of brand, connection, and trust. (X3: Service Quality include reliability, responsiveness, assurance, emphaty, and tangible. (Y): identification, search of information, evaluation alternative, judgment, purchases intention.   Result consideration F (simultan) indicate exist influence of significant between  variable Marketing Public Relations, Brand Relations, and Service Quality toward judgment consumer about consumer judgment in Siloam Hospital. Result of analyze T (partial) refer that variable Marketing Public Relations, Brand Relations, and Service Quality influent significant to consumer judgment in Siloam Hospital.