Articles

Found 2 Documents
Search

POLAR STORAGE METHOD AS ONE QUALITY CONTROL OF RAW MATERIAL FEEDBACK Ardiansyah, Prama Wildan
IJTI (International Journal Of Transportation And Infrastructure) Vol 1 No 2 (2018): March 2018
Publisher : LP2M of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In todays economic development where the business world is growing rapidly, the employers are required to work more efficiently to deal with the tightness of business competition in Indonesia. The continuity of the production process within a company will be influenced by various factors including: Capital, Technology, raw material inventory, finished goods inventory and labor. In addition, the production process must be supported by a good raw material storage process as well.
The Influence of Brand Image, Product Innovation and Social Media Marketing on Samsung Smartphone‘s Buying Interest: Case Study on Narotama University Students Ardiansyah, Prama Wildan; Nilowardono, Sengguruh
IJEBD (International Journal Of Entrepreneurship And Business Development) Vol 2 No 2 (2019): March 2019
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v2i2.769

Abstract

The purpose of this study is to examine the influence of Brand Image, Product Innovation and Social Media Marketing on Samsung Smartphone Buying Interest. The independent variables of this study are brand image, product innovation and social media marketing, while the dependent variable is buying interest. This is a quantitative research. The sample counted 100 respondents the data is collected through surveys from questioner tool. The data were analyzed using multiple linear regression and using the SPSS version 16.00. The results showed that Brand Image (X1), Product Innovation (X2) and Social Media Marketing (X3) have a positive and significant influence simultaneously on Samsung smartphone buying interest (Y). Brand Image variable (X1) does not have a significant influence partially on buying interest (Y). The adjusted R square value is 0.609 which means that the influence of independent variables on the dependent variable is 60.9%.