Arianti, Reni Kristina
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KETERGANTUNGAN BEBERAPA SEKTOR INDUSTRI TERHADAP BAHAN BAKU IMPOR Arianti, Reni Kristina
Buletin Ilmiah Litbang Perdagangan Vol 2, No 1 (2008)
Publisher : Trade Analysis and Development Agency, Ministry of Trade of Republic of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1693.543 KB) | DOI: 10.30908/bilp.v2i1.160

Abstract

Manufacturing industry sector changes by structural transformation from industry-based on  import substitution to export-oriented industry. Anticipating the rise of imports, especially the increasing of raw material, the Government needs to encourage the growth of the national industry, especially the development of raw material industries in the country as a source of job creation and a source of foreign exchange and national economic value added. This high importation because the resources are not available in this country; a local source of raw materials and quality standards not yet adequate and has not been in accordance with the request of lower domestic industry; when avalaible in this country predicted to be more expensive; hard to get or there is no existence of supply continuity. To find out the level of dependency of  national industry to imported raw material, this research uses regression analysis tool with three equations, those are equations output, equation of value added and income equality. Beside of secondary data analysis, this research also conducted a survey to know the perception of businessmen/exporters which are employers see the import dependence and the possibility of imports substitution, especially imports of raw material with domestic raw materials. Based on the result of analysis, it may be known that the elasticity of the imported raw material is higher than domestic raw material for some sectors such as: footwear sector, electronic chemical sector, also vehicle and its components sector. Some sectors have been rational in using  domestic and imported raw material, that is sector with higher elasticity of  imported raw material than domestic raw material, such as footwear and electronic. But there are some sectors that are not rational in deciding proportion of imported raw material, although elesticity of imported raw materials higher than domestic raw materials, proportion of imported raw material smaller than domestic raw material, such as chemical sector as well as the vehicle and its component sector.
PERSEPSI NATIONAL BRANDING SEBAGAI UPAYA MENINGKATKAN KINERJA EKSPOR KE JEPANG DAN AUSTRALIA Rahayu, Sri; Arianti, Reni Kristina
Buletin Ilmiah Litbang Perdagangan Vol 8, No 2 (2014)
Publisher : Trade Analysis and Development Agency, Ministry of Trade of Republic of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1007.299 KB) | DOI: 10.30908/bilp.v8i2.82

Abstract

Penelitian ini bertujuan untuk mengetahui kaitan persepsi national branding dengan upaya meningkatkan kinerja ekspor yang diukur dari nilai-nilai budaya dan nilai ekonomis produk Indonesia. Penelitian ini dilakukan dengan pendekatan kuantitatif melalui survei kepada responden yang berdomisili di Tokyo dan Sydney dengan menggunakan teknik convenience sampling. Hasil penelitian memberikan gambaran persepsi masyarakat internasional, khususnya Jepang dan Australia, terkait nilai budaya yang menjadi cerminan bangsa Indonesia, serta sudut pandang nilai ekonomis berdasarkan brand equity dari produk ekspor yang didasarkan pada persepsi terhadap product country image, dan product association to the country of origin. This study aims to find relationship of the national branding perception and effort to enhance the export performance, from cultural and economic value perspective of Indonesian products. This study utilized a quantitative approach through survey for selected respondents in Tokyo and Sydney, using convenience-sampling technique. The research finding provides an overview of how the international community, especially those who lives in Japan and Australia, perceives the cultural and economic value of Indonesia based on brand equity, product-country image, and product association to the country of origin.