Nengsih, Nengsih
Research Center and Case Clearing House PPM School of Management

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STRATEGI PEMASARAN PRODUK BARU RECIPES MOBILE APPLICATION PT. AGRANET MULTICITRA SIBERKOM (AGRAKOM) PERIODE JULI 2011 – JUNI 2012 Nengsih, Nengsih
Journal of Management and Business Review Vol 9, No 2 (2012)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v9i2.74

Abstract

Di tengah pertumbuhan internet yang terus berlanjut, muncul smartphone (BlackBerry, iPhone, dan Android) dan tablet iPad serta Android tablet-based. Saat ini sekitar 48 persen pengguna internet di Indonesia menggunakan ponsel untuk mengakses internet dan akan terus berlanjut dalam 12 bulan ke depan. Potensi pasar teknologi informasi dan komunikasi di Indonesia yang bisa didayagunakan dengan berkembang cepatnya pasar mobile di Indonesia mendorong PT. Agranet Multicitra Siberkom (Agrakom) atau lebih dikenal dengan Detikcom untuk mengembangkan dan memasarkan Recipes Mobile Application yang bernama Masak Apa. Pengembangan produk baru menjadi sebuah terobosan strategik untuk dapat unggul bersaing dalam industri dan untuk mencapai pertumbuhan perusahaan. Maka untuk memastikan keberhasilan pemasaran produk baru, disusunlah strategi pemasaran produk baru (marketing plan) dengan memperhatikan isu eksternal dan internal yang akan berdampak pada keberhasilan pemasaran. Penelitian ini menggunakan metode eksploratori dan riset deskriptif. Dari hasil analisis, didapatkan strategi pemasaran terpilih yaitu strategi sosialiasasi product knowledge Masak Apa kepada pangsa pasar.
THE IMPACT OF FACEBOOK SOCIAL NETWORKING SITES ON YOUTH PSYCHOLOGY DEVELOPMENT Nengsih, Nengsih
ENLIGHTEN (Jurnal Bimbingan dan Konseling Islam) Vol 1 No 2 (2018): Educational Counseling, Family Counseling
Publisher : Program Studi Bimbingan dan Konseling Islam IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/enlighten.v1i2.761

Abstract

The increasing use of Facebook social networking sites, most of which are teenagers, is a growing phenomenon at this time. As a result the positive and negative impacts that social media poses have an impact on their use. Facebook's social networking site influences the development of adolescent psychology, both physically (brain / amygdala), cognitive, social, personality, moral and religious. The purpose of this paper is to look at the impact of Facebook social networking sites on the development of adolescent psychology. Based on the results of the discussion that the impact of Facebook's social networking site on the development of adolescent psychology, among others: 1) Facebook as a medium for expressing feelings and channeling emotions, 2) Conflict of teenagers in using Facebook, 3) Facebook media for searching for identity and means of socialization, 4) Influencing time management of adolescents.
PERANAN PAJAK DAERAH DAN RETRIBUSI DAERAH TERHADAP PENINGKATAN PENDAPATAN ASLI DAERAH (Pada Kabupaten dan Kota di Jawa Barat) Anasta, Lawe; Nengsih, Nengsih
Jurnal Profita: Komunikasi Ilmiah Akuntansi dan Perpajakan Vol 12, No 1 (2019)
Publisher : Fakultas Ekonomi Dan Bisnis, Universitas Mercu Buana, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study to analyze the influence of local tax revenue and local retribution which is proxy by the pattern of budget target and the pattern of financial revenue which is measured by using its influence on local own source revenue at the local revenue office of  district West Java in 2013-2017. And to find out how much the development of increasing Regional Original Income in West Java in 2013-2017. In this study using the theory of stewardship. Regional taxes and regional levies are sources of revenue from Regional Original Revenues. The research design used in this study is causal research with analysis using Multiple Regression to determine the development of Regional Tax and Regional Retribution for five years (2013 - 2017) in West Java. With statistical test units in the form of normality test, classic assumption test and hypothesis test. The dependent variable in this study is Regional Original Income, while the independent variable in this study is Regional Tax and Regional Retribution. Data quality testing shows that data is realized normally by testing The classic assumption is that there is a linear relationship between independent variables in the regression model. The greater the regional tax revenue and regional retribution, the greater the PAD received by the area. The greater the local revenue of west java it shows that the region is able to carry out fiscal decentralization and the dependence on the central government is reduced.The purpose of this study to analyze the influence of local tax revenue and local retribution which is proxy by the pattern of budget target and the pattern of financial revenue which is measured by using its influence on local own source revenue at the local revenue office of  district West Java in 2013-2017. And to find out how much the development of increasing Regional Original Income in West Java in 2013-2017. In this study using the theory of stewardship. Regional taxes and regional levies are sources of revenue from Regional Original Revenues. The research design used in this study is causal research with analysis using Multiple Regression to determine the development of Regional Tax and Regional Retribution for five years (2013 - 2017) in West Java. With statistical test units in the form of normality test, classic assumption test and hypothesis test. The dependent variable in this study is Regional Original Income, while the independent variable in this study is Regional Tax and Regional Retribution. Data quality testing shows that data is realized normally by testing The classic assumption is that there is a linear relationship between independent variables in the regression model. The greater the regional tax revenue and regional retribution, the greater the PAD received by the area. The greater the local revenue of west java it shows that the region is able to carry out fiscal decentralization and the dependence on the central government is reduced.