DEY, BANASREE
ITB Journal Publisher, LPPM ITB

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IDENTIFYING ENVIRONMENTALLY-CONSCIOUS SEGMENTS OF TOURISTS TO THE BIODIVERSITY-RICH DESTINATIONS OF NORTH-EAST INDIA DEY, BANASREE
ASEAN Journal on Hospitality and Tourism Vol 12, No 2 (2013)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Destinations with rich biodiversity can provide an enriching experience to tourists. However, such areas are faced with concerns about depletion of natural resources and tourism may have negative impacts on biodiversity. For areas such as the ‘biodiversity hotspot’ North-east India sustainable tourism offers an opportunity in terms of conservation of biodiversity and sustainable use of its components. The concept of ‘market-driven’ sustainable tourism, aims at attracting tourists who have an environment-orientation. The purpose of this study is to identify segments of tourists visiting North-east India that display sensitivity to the natural environment. A combination of hierarchical and k-means Cluster analysis has resulted in three segments – passive players, environmentally-conscious tourists and sustainable tourists. These have displayed significant differences with regard to demographics, travel-related variables and vacation preferences. The results have interesting implications for destination marketers who may gain useful insights regarding the environmentconscious segments of tourists to this biodiverse region of the country.
INFLUENCES ON SOUVENIR BUYING INTENTIONS OF TOURISTS IN CRAFTS-RICH REGIONS DEY, BANASREE
ASEAN Journal on Hospitality and Tourism Vol 11, No 2 (2012)
Publisher : ITB Journal Publisher, LPPM ITB

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Abstract

Souvenirs provide a tangible evidence of the travel experience. Souvenir purchase has been considered as an important component of tourism shopping. This has implications for tourism marketers and local artisans of regions that have a significant repertoire of traditional handicrafts/handloom products and may be regarded as craft-rich regions. The primary purpose of this study is to examine the souvenir purchase intentions of tourist segments to one such region - Northeast India. It aims to assess whether the intention to purchase souvenirs differs according to the type of tourist. The influence of travel motivations, activity preferences, demographics and certain trip-related factors on souvenir purchase intentions is examined. Using factor-cluster segmentation approach, three motive-based segments and three activity-based segments have been derived. Findings indicate that these segments differ with respect to purchase of souvenir. However, among the demographic and trip-related factors examined, only age and travel frequency are found to have an influence on intentions to purchase souvenirs. Tourism retailers of the region could benefit from such knowledge and may develop travel packages/ tour itineraries to cater to the interests of specific segments of tourists.