Kirbrandoko, Kirbrandoko
Pascasarjana Universitas Ibn Khaldun

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Reformulasi Strategi untuk Meningkatkan Budaya Keselamatan Kerja di PT XYZ Silaen, Tujuan Sanggam; Baga, Lukman M; KirBrandoko, KirBrandoko
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol 4, No 1 (2018): JABM Vol. 4 No. 1, Januari 2018
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.4.1.63

Abstract

Upstream oil and gas sector has the characteristics of high-cost, high-tech and high-risk, and safety of operations. PT XYZ is a national company operating in the upstream oil and gas sector with operations spreading across Indonesia. This study aimed to evaluate the achievement of the current safety culture of the company, to analyze the behavioral factors that influenced safety culture and to redefine the strategy to improve the safety culture to minimize the occurrence of accidents. The research method used in the study included validity test and Reliability test, descriptive analysis, gap analysis and SEM analysis (Structural Equation Modelling). The results of the gap analysis show that safety culture in PT XYZ has not met the expectations. The results of the SEM analysis showed behavioral factors significantly influenced the safety culture. The combination between gap analysis and SEM Analysis showed that the strategies that should be carried out by PT XYZ in improving safety culture include strengthening the management commitment for safety, ensuring the process of investigation conducted objectively, maintaining the program rewards and consequences, writing safety aspects in the job description and job responsibilities and individual performance criteria, strengthening employee competence in occupational safety, intensifying communication of occupational safety aspects, analyzing workload and ensuring adequacy of the personnel number and application of SWA (stop work authority).Keywords: oil and gas, safety culture, SEM
Bauran Pemasaran dan Kepuasan Konsumen Agen Laku Pandai PT. Bank XYZ Hendranata, Rano; Ma’arif, M. Syamsul; Kirbrandoko, Kirbrandoko
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol 3, No 3 (2017): JABM Vol. 3 No. 3, September 2017
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.3.3.398

Abstract

Marketing management is one element that is used by XYZ Bank to introduce its products widely known by the public. Laku Pandai is one of the Bank XYZ network developments with the concept of agency that promotes the development of the economy at the level of Laku Pandai Agent and increases customer satisfaction. The research used the Important Performance Analysis (IPA) aiming to determine the interest and performance of the customers of the Laku Pandai Agent. The results showed that the tools/technology variables used, product knowledge and good manner of the agents, and quick and easy transactions had high interests and satisfaction for the consumers. The study used the Structural Equation Modeling (SEM) to analyze the effects of marketing mix on customer satisfaction and loyalty. The results of the research showed that the empathy variable was the most determinant variable on satisfaction for the consumers of the agency when compared to the other variables of Tangible, Reliability, Assurance and Responsibility. Overall, the respondents were satisfied with the quality of services provided by Laku Pandai Agency.Keywords: agen laku pandai, marketing mix, IPA, SEMAbstrak: Manajemen pemasaran merupakan salah satu unsur yang dipergunakan oleh perusahaan untuk memperkenalkan produk-produk Bank XYZ sehingga dikenal oleh masyarakat. Laku Pandai merupakan salah satu pengembangan jaringan Bank XYZ dengan konsep keagenan yang mengutamakan pengembangan tingkat perekonomian Agen Laku Pandai dan peningkatan kepuasan pelanggan. Penelitian menggunakan Important Performance Analysis (IPA) bertujuan mengetahui kepentingan dan kinerja dari nasabah Agen Laku Pandai. Hasil menunjukkan bahwa variabel alat/teknologi yang digunakan, pengetahuan produk Agen Laku Pandai, sopan santun Agen Laku Pandai serta transaksi yang cepat, mudah, selalu berhasil memiliki kepentingan tinggi dan memberikan kepuasan bagi konsumen. Penelitian dengan menggunakan Structural Equation Modelling (SEM) dimaksudkan untuk menganalisis pengaruh bauran pemasaran terhadap kepuasan dan loyalitas konsumen. Hasil penelitian menunjukkan bahwa variabel emphaty merupakan variabel yang paling menentukan kepuasan konsumen Agen Laku Pandai bila dibandingkan dari variabel lainnya, yaitu Tangible, Realibility, Assurane dan Responsibility. Secara keseluruhan responden merasa puas dengan kualitas layanan yang diberikan oleh Agen Laku Pandai.Kata kunci: agen laku pandai, bauran pemasaran, IPA, SEM