Baga, Lukman M.
Departemen Agribisnis, Fakultas Ekonomi dan Manajemen, Institut Pertanian Bogor

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PENGARUH PENERAPAN BUDAYA PERUSAHAAN TERHADAP MOTIVASI KERJA DAN KINERJA KARYAWAN DI PT. REKAYASA INDUSTRI Ernanto, Bambang; Baga, Lukman M.; Sunarti, Euis
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol 1, No 1 (2015): JABM Vol 1. No 1, Agustus 2015
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (902.332 KB) | DOI: 10.17358/jabm.1.1.1

Abstract

The purpose of this research was to analyze the corporate culture application effect on work motivation, and employee performance at PT. Rekayasa Industri. The sampling was collected using purposive sampling technique. Explanatory Factor Analysis (EFA)was  used in the research as culture corporate variables test and Confirmatory Factor Analysis (CFA)  for each variable validation indicators. The test of hypotheses corporate culture that influence on work motivation and employee performance is done by using Structural Equation Modeling (SEM). The result of this research shows a significant effect on work motivation, performance and motivation on performance of corporate culture. There is still a difference between the important value in the field, corporate culture that should sipposed to be professional, innovation and team work and the most real implement is concern  for people, professional and focus on customer. Based on the average value of the score and a load factor of  SEM motivation variable, the   intrinsic motivation should be prioritized, but in fact extrinsic motivation and performance factors should prioritize conceptual abilities, but in reality the best  implementation is technical ability. This study is also to conduct explanatory to 6 core value of the company culture that has been formulated, in order to know whether the determination of the six core values are in accordance with the rules of statistics that can be used further for scientific research. Keywords: corporate culture, employee performance, motivation, CFA, SEMABSTRAKPenelitian ini bertujuan menganalisis pengaruh penerapan budaya perusahan terhadap motivasi kerja, dan kinerja karyawan di PT. Rekayasa Industri. Teknik pengambilan contoh yang digunakan adalah purposive sampling. Pengujian variabel budaya perusahan menggunakan Explanatory Factor Analysis (EFA), sedangkan untuk melihat validitas indikator dari masing-masing variabel menggunakan Confirmatory Factor Analysis (CFA). Pengujian hipotesis pengaruh budaya perusahaan terhadap motivasi kerja dan kinerja karyawan dilakukan dengan menggunakan Structural Equation Modeling (SEM). Hasil penelitian disimpulkan terdapat pengaruh yang signifikan pada budaya perusahaan terhadap motivasi kerja, budaya perusahaan terhadap kinerja dan motivasi kerja terhadap kinerja. Terdapat perbedaan antara nilai yang dianggap penting di lapangan, budaya perusahaan seharusnya mementingkan professional, dan innovation dan team work tapi dalam realitasnya adalah concern for people, professional dan focus on customer. Berdasarkan nilai rataan skor dan faktor muatan SEM variabel motivasi seharusnya memprioritaskan  motivasi intrinsik, tetapi kenyataanya motivasi ekstrinsik dan faktor kinerja seharusnya memprioritaskan kemampuan konseptual, tetapi dalam kenyataanya pelaksanaan paling baik adalah kemampuan teknis . Penelitian ini juga untuk melakukan eksplanatori  terhadap 6 nilai inti budaya perusahaan  yang telah dirumuskan, agar dapat diketahui apakah penetapan keenam nilai inti tersebut sudah sesuai dengan kaidah statistik sehingga dapat digunakan lebih lanjut untuk kepentingan penelitian ilmiah.Kata kunci: budaya perusahaan, kinerja karyawan, motivasi kerja, CFA, SEM
KEPUASAN KONSUMEN TERHADAP PELAYANAN APOTEK DAN TINGKAT PENGETAHUAN KONSUMEN MENGENAI STANDAR PELAYANAN KEFARMASIAN YANG BERLAKU (STUDI KASUS DI KOTA DEPOK) Yulia, Prima Roza; Baga, Lukman M.; Djohar, Setiadi
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol 2, No 3 (2016): JABM Vol. 2 No. 3, September 2016
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1469.35 KB) | DOI: 10.17358/jabm.2.3.312

Abstract

Customer satisfaction is one of the indicators in the success of business services, including the health services such as pharmacy. Customer satisfaction towards pharmaceutical services can be measured by comparing customer expectation towards service quality in reference to the experienced reality of service performance. The objectives of this study are to analyze customer satisfaction and expectation levels, as well as to examine the prioritized improvement attribute in the pharmaceutical service dimension in Depok City. Moreover, it also aims to reveal the level of customer knowledge in Depok City towards pharmaceutical service standard in pharmacies, in accordance with what is established by the government. Analytical method in this research was performed by applying gap analysis in reference to the concepts of Service Quality (Servqual), Customer Satisfaction Index/CSI, and Importance Performance analysis (IPA).The results of the study showed that customer satisfaction towards the quality of pharmaceutical services in Depok City is still in the ‘adequate’ category but still below the ‘satisfied’ category. Meanwhile, the prioritized service attributes to be improved include the presence of pharmacists in pharmacies, availability of medicinal drugs, and feedbacks from pharmacists on customer questions regarding the medicines they purchase. On the other hand, the respondents’ knowledge on pharmaceutical services in pharmacies, in accordance with the standard established by the government, is still lacking.Keywords: pharmacy, customer satisfaction, pharmaceutical services, servqual, IPAABSTRAKKepuasan pelanggan merupakan salah satu indikator dari keberhasilan layanan bisnis, termasuk juga pada pelayanan kesehatan seperti apotek. Kepuasan pelanggan terhadap pelayanan apotek dapat diukur dengan membandingkan harapan pelanggan terhadap kualitas layanan dengan kenyataan dari kinerja layanan yang  diterima. tujuan penelitian ini adalah menganalisis tingkat kepuasaan dan harapan konsumen serta prioritas perbaikan atribut pada dimensi pelayanan apotek di Kota Depok Selanjutnya, untuk mengetahui tingkat pengetahuan konsumen di Kota Depok terhadap standar pelayanan kefarmasian di apotek, sesuai dengan yang ditetapkan pemerintah. Metode analisi dalam penelitian ini menggunakan analisis gap berdasarkan konsep Service quality (Servqual), Indeks Kepuasan Pelanggan (Costumer Satisfaction Index/CSI) dan Importance Performance analysis (IPA). Hasil penelitian menunjukkan bahwa kepuasan pelanggan untuk kualitas pelayanan apotek di Kota Depok adalah dalam kategori cukup tapi masih di bawah kategori puas. Sementara atribut pelayanan yang diprioritaskan untuk perbaikan adalah: kehadiran apoteker di apotek, kelengkapan obat, dan tanggapan dari petugas apotek atas pertanyaan konsumen mengenai obat-obatan yang mereka dapatkan. Di sisi lain, pengetahuan responden tentang pelayanan kefarmasian di apotek yang sesuai dengan standar yang ditetapkan oleh pemerintah masih kurang.Kata kunci: apotek, kepuasan konsumen, pelayanan kefarmasian, servqual, IPA
Strategi Pengembangan Bisnis Rhythm of Empowerment Dengan Pendekatan Model Bisnis Kanvas Prasetyo, Budi Bagus; Baga, Lukman M.; Yuliati, Lilik Noor
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol 4, No 2 (2018): JABM Vol. 4 No. 2, Mei 2018
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1772.522 KB) | DOI: 10.17358/jabm.4.2.296

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Rhythm of Empowerment (ROE) is a business division of PT. Cahaya Pagi, focusing on soft skills training. ROE is currently facing various challenges in competition, such as ways to achieve targeted working performance, acceleration in vision/mission accomplishment, and management of ROE human resources to face competition. The objective of this research was to design future ROE business model by using descriptive analysis method on a case study of ROE. The data were colected using Focus Group Discussions, interviews, observations, and literature study. Business model canvas (BMC) and SWOT analysis were used as analysis tools. The research results on customer segment showed an indication of segment expansion. Thus, the results also showed that the proportion value was added with product innovation, channels were strengthened in all lines, customer relationship was optimized by using IT, revenue stream was developed by creating other income, and organization was restructured to improve key human resources. Meanwhile, in the activities, some additional activities were added, key partnership was added with marketing partners and finance, tax, and production consultants. The cost structure was allocated to recruit new partners. In conclusion, ROE needs to improve 9 BMC elements of its current business model to the new BMC of ROE.Keywords: SWOT, BMC, soft skills training, value proposition, channelsAbstrak: Rhythm of Empowerment (ROE) adalah sebuah divisi bisnis dari PT. Cahaya Pagi yang bergerak di bidang pelatihan soft skills. Saat ini ROE memiliki berbagai kendala dan tantangan yang dihadapi antara lain bagaimana mencapai target kinerja dan melakukan akselerasi untuk mencapai visi dan misi perusahaan serta mengelola sumber daya ROE dalam menghadapi persaingan. Penelitian ini bertujuan merancang model bisnis di masa depan untuk ROE. Metode yang digunakan adalah analisis deskriptif studi kasus pada ROE, tehnik pengambilan data melalui Focus Group Discussion, wawancara, observasi dan studi literatur, sedangkan alat analisa menggunakan model bisnis kanvas (BMC) dan analisis SWOT. Hasil penelitian menunjukkan pada segmen pelanggan, terdapat perluasan segmen. Nilai proposisi ditambah dengan inovasi produk, saluran diperkuat disemua lini, hubungan pelanggan dioptimalkan melalui IT, arus pendapatan ditingkatkan dengan penciptaan pendapatan lain, restrukturisasi organisasi untuk perbaikan sumber daya kunci, sedangkan aktivitas kunci terdapat penambahan beberapa aktivitas, kemitraan kunci ditambah dengan mitra pemasaran dan konsultan keuangan, pajak serta produksi. Struktur biaya ditambahkan untuk perekrutan mitra-mitra baru. Maka dapat disimpulkan bahwa ROE perlu melakukan perbaikan terhadap 9 elemen BMC dari model bisnis saat ini yang dituangkan dalam BMC baru ROEKata kunci: SWOT, BMC, pelatihan soft skills, proporsi nilai, saluran
PARIWISATA KREATIF DAN KEGIATAN EKSTRAKURIKULER BERBASIS BAMBU DALAM PENGEMBANGAN MODEL BISNIS CV SURATIN BAMBOO Cidhy, Dewa Ayu Tenara Kardinia; Baga, Lukman M.; Djohar, Setiadi
Jurnal Manajemen & Agribisnis Vol 13, No 3 (2016): Vol. 13 No. 3, November 2016
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (71.575 KB) | DOI: 10.17358/jma.13.3.227

Abstract

The objective of this study was to design a prototype of a future business model which would be adopted to achieve balance between the aspects of new business opportunities and competitive advantages of CV Suratin Bamboo. The analytical method utilized in the study was the business model canvas approach (BMC) supported by the blue ocean strategy and SWOT.  The results revealed that through this business model development, bamboo workshop is expected to provide information regarding bamboo derived products, raise awareness of preserving the indigenous bamboo culture, increase sense of belonging to domestic products, as well as become the primary support of innovation and ideas in constructing Indonesia as a nation. Meanwhile, for businesses actors, besides increasing revenue, conducting bamboo workshops is expected to increase the company growths for the long term. The opportunity to maneuver in the development of bamboo-based business model demonstrates that bamboo business with high quality products has both tangible and intangible potentials to be developed further.Keywords: bamboo, blue ocean strategy, business model canvas, creative tourism, extracurricularABSTRAKTujuan penelitian ini adalah merancang prototype model bisnis masa depan yang akan digunakan untuk menemukan keseimbangan antara aspek peluang bisnis yang baru dan aspek keuntungan kompetitif CV Suratin Bamboo. Metode analisis yang digunakan adalah dengan pendekatan kanvas model bisnis (BMC) dilengkapi dengan blue ocean strategy serta SWOT. Hasil penelitian menunjukkan melalui pengembangan model bisnis ini, pelatihan bambu diharapkan mampu memberikan informasi tentang produk turunan bambu, meningkatkan kesadaran melestarikan kearifan lokal budaya bambu, meningkatkan rasa cinta produk dalam negeri, serta menjadi pendorong lahirnya inovasi dan gagasan yang membangun bangsa Indonesia. Sementara bagi pelaku usaha, selain peningkatan revenue, pelatihan bambu diharapkan mampu meningkatkan pertumbuhan perusahaan untuk jangka panjang. Peluang bermanuver dalam pengembangan model bisnis berbasis bambu menunjukkan bahwa bisnis bambu dengan produk yang baik bersifat tangible dan intangible sangat potensial untuk terus dikembangkan.  Kata kunci: bambu, blue ocean strategy, kanvas model bisnis, pariwisata kreatif, ekstrakurikuler