Oktaviani, Rina
Departemen Ilmu Ekonomi, Fakultas Ekonomi dan Manajemen, Institut Pertanian Bogor

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STRATEGI PENINGKATAN DAYA SAING PT ‘ABCD’ TBK. DI INDUSTRI MAKANAN OLAHAN PADA TAHUN 2015 Sidarta, Kanya Lakshmi; Oktaviani, Rina; Kirbrandoko, Kirbrandoko
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol 2, No 1 (2016): JABM Vol. 2 No. 1, Januari 2016
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.2.1.73

Abstract

The distribution of market share of Indonesias processed food industry is dominated by only a few companies, i.e. one company representing 20% of market share, three companies representing 10% of market share, and 124 companies representing 35% of shares (2013, LEK insights). This condition is also shown by there are only 15 companies which are listed in Indonesian Stock Exchange (BEI) as sub-sectors of food and beverages. CV ABCD, known as the ABCD, is one of the companies listed on the BEI on the sub-sectors of food and beverages. Thus, the purposes of this study were to examine the factors influencing the competition in the processed food industry in Indonesia, to analyze the competitiveness of ABCD among other competing companies listed on BEI, and to propose alternative strategies to improve the competitiveness of ABCD within the developing and challenging market. The analytical tools used in the study were Porters Diamond Model, Firm Value Creation and AHP. The results showed that the factors affecting the competitiveness of the processed food industry in Indonesia, in reference to Porters Diamond Model, is the availability of products (good quality & innovative), the number of requests, the decision-making process with a clear purpose, value creation, and good internal and external relations. The alternative strategy proposed in enhancing the competitiveness of ABCD is improving quality standards in an integrated system by the CEO (owner) and Director of Marketing as the main actors in the clear decision process.Keywords: AHP, competitiveness, diamond porter, processed food industry, BEI
Daya Saing Bisnis PT Pesona Daun Mas Asri Berdasarkan Aktivitas Rantai Nilai Wisanggara, Rangga; Firdaus, Muhammad; Oktaviani, Rina
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol 4, No 1 (2018): JABM Vol. 4 No. 1, Januari 2018
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.4.1.73

Abstract

In 2015, the sales of PT Pesona Daun Mas Asri (PDMA) declined and presumably it was due to the competition in floriculture business. Value Chain Analysis can be used as an approach to assemble strategies and to understand the factors which affect the competitive advantages. This journal aims to map the market power of PT PDMA by analyzing the value chain of its product. The results show that the sales of floriculture in PT PDMA are affected by its five main products including Phillodendrom Marble, Phillodendrom Selloum, Asparagus Myriocladus, Gerbera and Celosia. The declines in the sales of PT PDMA are due to the external and internal factors. As analyzed, PT PDMA has low points in marketing and production but high points in price compared to its competitors.Keywords: floriculture, sales, value chain, PT PDMA, competitive
STRATEGI BISNIS PT. PARIWARA ADVERTISING DI INDUSTRI MEDIA LUAR RUANG DKI JAKARTA Kumala, Mila; Oktaviani, Rina; Maulana, Agus
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol 3, No 1 (2017): JABM Vol. 3 No. 1, Januari 2017
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.3.1.35

Abstract

The objective of the research is to analyze the internal and external condition of PT Pariwara advertising to formulate an appropriate strategy due to the company’s declining condition. This condition is caused by the implementation of Pergub No.1 tahun 2015 on the banning of cigarette and tobacco product advertisement in outdoor Medias.  The data is analyzed using internal factor evaluation (IFE), External Factor Evaluation (EFE), grand strategy matrix, SWOT and Quantitative Strategic Planning Matrix (QSPM).  The result of the research shows that the strategy priority during a stagnant condition is applying the concentric diversification strategy which adding new product that has the similar technology, join facilities, or distribution network with the current product.   Keywords: IFE, EFE, SWOT, grand strategy, QSPMAbstrakPenelitian ini bertujuan menganalisis kondisi internal dan eksternal PT. Pariwara Advertising untuk merumuskan strategi yang tepat ditengah kondisi perusahaan yang sedang menurun dan kondisi industri media luar ruang DKI Jakarta yang melemah karena diterapkannya Pergub No. 1 Tahun 2015 tentang  Larangan Penyelenggaraan Reklame Rokok dan Produk Tembakau pada Media Luar Ruang. Teknik analisis data menggunakan analisis internal factor evaluation (IFE), External Factor Evaluation (EFE), matriks strategi besar, matriks SWOT dan Quantitative Strategic Planning Matrix (QSPM). Hasil penelitian ini menunjukan prioritas strategi yang harus dilakukan di tengah kondisi industri yang stagnan adalah dengan strategi diverisifikasi konsentris yaitu strategi penambahan produk baru yang masih ada kaitannya dalam hal kesamaan teknologi, fasilitas bersama, atau jaringan pemasaran yang sama dengan produk yang ada saat ini.Kata kunci:  EFI, EFE, SWOT, strategi besar, QSPM
Strategi Pengembangan Bisnis Pemotongan Sapi Rurkinantia, Aisa; Oktaviani, Rina; Sanim, Bunasor
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol 3, No 3 (2017): JABM Vol. 3 No. 3, September 2017
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.3.3.253

Abstract

The purpose of this study are 1) to identify the internal and external factors that influence development strategy of beef cattle business, 2) to make the alternative strategy, and 3) to make priority of strategy for development of beef cattle business in of PD. Kampung 99 Pepohonan. This study uses IFE and EFE Matrix, analysis SWOT matrix and QSPM. Respondens for this study are 10 persons that are 5 internal respondes, and 5 external respondes. To Determine of priority strategy,this study uses IFE and EFE matrix, SWOT matrix and QSPM analysis. The main priority strategy development strategy that can be implemented is increase cattle quality with serve the optimum feed for the cow with get enough on recovery time. The next priority strategy is to submitted decrease loan interest in working capital of the bank, multiplied of line distribution between home beef cattle and feedlot and revitalitation between home beef cattle as the place of meat proceccing to filled the market needed.Keywords: beef cattle, PD. Kampung 99 Pepohonan, EFE,SWOT, QSPMAbsrak: Tujuan dari penelitian ini adalah 1) untuk mengidentifikasi factor-faktor internal dan eksternal, 2) menentukan alternatif strategi, dan 3) strategi prioritas untuk mengembangkan usaha pemotongan sapi di PD. Kampung 99 Pepohonan. Penilitian ini menggunakan Matriks IFE dan EFE, Matrik SWOT dan QSPM. Jumlah responden internal sebanyak 5 orang dan eksternal sebanyak 5 orang. Hasil penelitian menunjukkan bahwa meningkatkan kualitas potongan daging sapi dengan menyediakan pakan yang optimal serta masa recovery yang cukup sebelum dilaksanakannya pemotongan sapi. Untuk strategi prioritas selanjutnya adalah dengan mengajukan penurunan bunga pinjaman modal kerja dari bank, memperbanyak saluran distribusi antar rumah potong hewan (RPH) dan Feedloot dan revitalisasi RPH sebagai tempat meat proceccing untuk memenuhi kebutuhan pasar.Kata kunci: pemotongan sapi, PD. Kampung 99 Pepohonan, EFE ,SWOT, QSPM
Pengaruh Bauran Pemasaran 7P Terhadap Persepsi Konsumen PT Home Credit Indonesia Indriyati, Ika Novi; Daryanto, Arief; Oktaviani, Rina
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol 4, No 2 (2018): JABM Vol. 4 No. 2, Mei 2018
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.4.2.261

Abstract

The happier the customers in using the payments through the system of financing, the more intense the competition has become among finance companies. Therefore, the management needs to consider the factors of marketing mix to determine the appropriate sales strategy. This research aimed to comprehend and analyze the marketing mix and its effect on consumer perceptions, and develop appropriate marketing mix strategy in affecting consumers. The method used in this research was linear regression analysis by using software. The primary data used were collected using Likert scale questionnaire. The results of this research showed the marketing mix variables affecting consumer perception included. the variables of location and convenience. Both affecting variables are referenced to assist consumers and increase their satisfaction and comfort.Keywords: costumer perception, costumer satisfaction, marketing mix, perception, strategyAbstrak: Seiring dengan semakin banyak konsumen yang senang menggunakan kemudahan pembayaran melalui sistem pembiayaan, semakin ketat pula persaingan perusahaan-perusahaan pembiayaan sehingga penting untuk manajemen untuk mempertimbangkan faktor-faktor bauran pemasaran dalam rangka menentukan strategi penjualan yang tepat. Penelitian ini bertujuan untuk memahami dan menganalisis tentang bauran pemasaran dan pengaruhnya terhadap persepsi konsumen serta mengembangkan strategi bauran pemasaran yang tepat dalam memengaruhi konsumen. Metode yang digunakan adalah analisis regresi linier dengan menggunakan perangkat lunak. Data yang digunakan adalah data primer dengan pengumpulan datanya lewat kuesioner berskala Likert. Hasil penelitian menunjukkan bahwa variabel bauran pemasaran, yang memengaruhi persepsi konsumen adalah variabel lokasi dan kenyamanan. Kedua variabel berpengaruh ini dirujuk dalam rangka memudahkan konsumen dan peningkatan kepuasan dan kenyamanan konsumen.Kata kunci: bauran pemasaran, kepuasan konsumen, persepsi konsumen, persepsi, strategi
Rantai Nilai Pada Budidaya Kolam Ikan Air Tawar di Kota Bogor Rakhman, Arief Nur; Firdaus, Muhammad; Oktaviani, Rina
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol 3, No 3 (2017): JABM Vol. 3 No. 3, September 2017
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.3.3.477

Abstract

This study was conducted to determine the flow of the value chain of freshwater fish pond culture in the city. Research on the value chain actors freshwater fish farming in Bogor, mapping the value chain, the production cost and the Marginal value of the value chain. Actors involved in the value chain of freshwater fish farming pond in the city of Bogor is fish farmers, collectors and traders. From the analysis of the Margin, the mediator has the greatest Margin value.Keywords: fish culture, value chain, freshwater fish, value-chain analysis (VCA)Abstrak: Penelitian ini dilakukan untuk mengetahui alur rantai nilai budidaya kolam ikan air tawar di Kota. Anlisis penelitian yang digunakan adalah analisis rantai nilai/value-chain analysis (VCA). Hasil penelitian menunjukkan secara umum pada rantai nilai budi daya ikan ini yang mendapatkan margin terbesar ada pada aktor pengepul, dimana pengepul yang mempunyai akses dan informasi dua arah, baik itu informasi pasar ataupun informasi mencari petani ikan.Kata kunci: budi daya ikan, rantai nilai, ikan air tawar, value-chain analysis (VCA)