Hadi, Suryadi
Fakultas Ekonomi Universitas Tadulako

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PENGARUH KINERJA LOGISTIK TERHADAP KINERJA OPERASIONAL PADA UKM ROTAN DI KOTA PALU

JURNAL ILMU MANAJEMEN UNIVERSITAS TADULAKO Vol 2, No 2 (2016)
Publisher : Fakultas Ekonomi Universitas Tadulako

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Abstract

The aim of this research is to describe the effect of logistic performance to operational performance on the community small business of rattan in Palu. Population of this research is 24 Rattan Small-medium Enterprises which consist of 24 business owner as the respondents, and 24 active employees so the sample of this research is 48 respondents with the method used is Census Method. Analysis method used is multiple linear regression analysis by using the computation from SPSS for Windows Release 16,0 software. Hypothesis test used has significance level α = 0.05 and for a reliability test using the coefficient values of croanbach alpha with the limit value coefficient α = .0,60. The result shown that logistic performance simultaneously generates significant effect to operational performance, with Adjust R-square value by 46,4%.  Partially with the standard of α = 0.05 the research results X1, X2 and X3 have significant effect on Y with sig of each are 0,033, 0,037 and 0,000. The correlation  results shown a correlation coefficient by  0.706 which means that the variable of logistic performance has a strong relationship with the operational performance of 70.6%.

PENGARUH EKUITAS MEREK TERHADAP REPURCHASE INTENTION HANDPHONE MEREK SAMSUNG KEPADA MAHASISWA FAKULTAS EKONOMI UNIVERISTAS TADULAKO DI KOTA PALU

JURNAL ILMU MANAJEMEN UNIVERSITAS TADULAKO Vol 2, No 2 (2016)
Publisher : Fakultas Ekonomi Universitas Tadulako

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Abstract

This study aims to determine how much the brand equity effect to repurchase intention Samsung brand mobile phone to the students of the faculty of economics Tadulako University, Palu. The research method used is descriptive of causal method with a sample of 75 people with non-probability sampling technique with a purposive sampling approach and Multiple Linear Regression Analysis method with the aid of a computer program SPSS for Windows Release 16.0. The results showed that: 1). brand equity consists of brand awareness, perceived quality, brand association and brand loyalty simultaneously affect significantly on repurchase intention Samsung brand mobile phone to the students of the faculty of economics Tadulako University, Palu; 2). Brand awareness partially have no significant effect on repurchase intention Samsung brand mobile phone to the students of the faculty of economics Tadulako in Palu; 3). Perceived quality, brand association, and brand loyalty is partially affect significantly on repurchase intention Samsung brand mobile phone to the students of the faculty of economics Tadulako in Palu.

ANALISIS PENENTUAN PRIORITAS PENGENDALIAN LOGISTIK BENCANA DI SULAWESI TENGAH

JURNAL ILMU MANAJEMEN UNIVERSITAS TADULAKO Vol 2, No 1 (2016): Januari
Publisher : Fakultas Ekonomi Universitas Tadulako

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Abstract

This research aims to identify factors that affect disaster logistics control in Central Sulawesi and factors that become priority in disaster logistics control in Sulawesi Tengah. The respondents of this research are officials in Disaster Management Agency and Social Services Department of Central Sulawesi. This research uses the Analytical Hierarchy Process (AHP) method to portray the factors that affect the disaster logistics handling in Sulawesi Tengah in more detail. Data collection is done with in-depth interview and questionnaires distributed to the four samples. Sampling technique is purposive sampling or judgmental sampling. The data is processed using the Microsoft Office Excel 2007. Based on the analysis, it is shown that: there are five factors that affect disaster logistics handling in Central Sulawesi; (1) human resource, (2) uncertainty, (3) collaboration and cooperation, (4) facility, and (5) funding. Human resource is the priority factor in disaster logistics handling in Central Sulawesi with 0.6 point, whereas training is the main factor that affects the quality of human resource with 0.8 point.

PENGARUH EKUITAS MEREK TERHADAP REPURCHASE INTENTION HANDPHONE MEREK SAMSUNG KEPADA MAHASISWA FAKULTAS EKONOMI UNIVERISTAS TADULAKO DI KOTA PALU

JURNAL ILMU MANAJEMEN UNIVERSITAS TADULAKO Vol 1, No 2 (2015): Mei
Publisher : Fakultas Ekonomi Universitas Tadulako

Show Abstract | Original Source | Check in Google Scholar | Full PDF (665.283 KB)

Abstract

This study aims to determine how much the brand equity effect to repurchase intention Samsung brand mobile phone to the students of the faculty of economics Tadulako University, Palu. The research method used is descriptive of causal method with a sample of 75 people with non-probability sampling technique with a purposive sampling approach and Multiple Linear Regression Analysis method with the aid of a computer program SPSS for Windows Release 16.0. The results showed that: 1). brand equity consists of brand awareness, perceived quality, brand association and brand loyalty simultaneously affect significantly on repurchase intention Samsung brand mobile phone to the students of the faculty of economics Tadulako University, Palu; 2). Brand awareness partially have no significant effect on repurchase intention Samsung brand mobile phone to the students of the faculty of economics Tadulako in Palu; 3). Perceived quality, brand association, and brand loyalty is partially affect significantly on repurchase intention Samsung brand mobile phone to the students of the faculty of economics Tadulako in Palu.

PENGARUH KINERJA LOGISTIK TERHADAP KINERJA OPERASIONAL PADA UKM ROTAN DI KOTA PALU

JURNAL ILMU MANAJEMEN UNIVERSITAS TADULAKO Vol 1, No 2 (2015): Mei
Publisher : Fakultas Ekonomi Universitas Tadulako

Show Abstract | Original Source | Check in Google Scholar | Full PDF (797.226 KB)

Abstract

The aim of this research is to describe the influence of logistic performance on operational performance in the rattan small-medium business in Palu. Population of this research is 24 Rattan small-medium business, which consists of 24 business owners as respondents, and 24 active employees. In total, the sample of this research is 48 people who selected with census method. Method of analysis is multiple linear regressions by using software of SPSS for Windows Release 16.0. Hypothesis test shows significance level of α = 0.05 and reliability test using the coefficient values shows cronbach alpha with coefficient of α = 0,60. The result indicates that logistic performance simultaneously have significant influence on operational performance, with adjusted R-square value of 46.4%. Partially, with the standard of α = 0.05, X1, X2 and X3 have significant influence on Y with sig. value of 0.033, 0.037 and 0.000 respectively. The correlation test shows a correlation coefficient by  0.706, which means that the variable of logistic performance has a strong relationship with the operational performance of 70.6%.