Yulianto, Mochamad Rizal
Universitas Muhammadiyah Sidoarjo

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PENGARUH ENTERTAINMENT DAN INFORMATIVENESS TERHADAP KEPUTUSAN WISATAWAN BERKUNJUNG DI DELTA FISHING, PRASUNG, SIDOARJO Yanto, Heri; Yulianto, Mochamad Rizal; Febriana, Poppy
KANAL: Jurnal Ilmu Komunikasi Vol 3, No 2 (2015): Maret
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (286.892 KB) | DOI: 10.21070/kanal.v3i2.309

Abstract

This research aims to know the influence of entertainment and information towards decision of tourists in Delta Fishing Prasung, Sidoarjo. The type of research used assosiative research with quantiative approach. The sample in this study was 100 people. The technique data collection used questionnaire. The analysis technique used multiple linear regression analysis. Results of tests indicated that R amounted 0,768, it means that relations between free variables entertainment and information for decision of tourists in Delta Fishing were closely and strong. It is characterized by a value of R amounted 76.8%. The value of determination simultaneous (R square) as much as 0,664, it means that variable entertainment and information by 64,4 %, while the rest 35,6 % influenced by other variables that unobserved.
The Effect of Viral Marketing on Blackberry Messenger Applications on Customer Satisfaction Through Purchasing Decisions on University Students in Sidoarjo Yulianto, Mochamad Rizal; Suhartono, Suhartono; Ronny, Ronny
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol 4, No 2 (2018): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to examine the effect of viral marketing on Blackberry Messenger applications on customer satisfaction through purchasing decisions on university students in Sidoarjo. This research hypothesis states that viral marketing affect customer satisfaction through purchasing decisions. This research data was collected by questionnaires distributed to 180 respondents in several universities in Sidoarjo. From the data obtained then tested the validity test, reliability test and structure equation model analysis using the SmartPLS statistical application. The results of this study indicate that viral marketing on the Blackberry Messenger application have a significant positive effect on customer satisfaction through purchasing decisions on university students in Sidoarjo