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PENGARUH DINING EXPERIENCE TERHADAP CUSTOMER SATISFACTION, RESTAURANT IMAGE, DAN BEHAVIORAL INTENTION PADA CASUAL DINING RESTAURANT DI KOTA MALANG

Ekonomi Bisnis Tahun 21, No. 1, Maret 2016
Publisher : Ekonomi Bisnis

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Abstract

Abstrak: Tujuan dari penelitian ini adalah untuk mengetahui pengaruh dining experience terhadap customer satisfaction, restaurant image, dan behavioral intention pada casual dining restaurant di Kota Malang. Jumlah sampel pada penelitian ini adalah sebanyak 200 responden yang dibagikan kepada konsumen yang pernah mengunjungi salah satu casual dining restaurant di Kota Malang. Penelitian ini menggunakan teknik purposive sampling dengan kriteria sebagai berikut: (1) pernah makan di salah satu casual dining restaurant di Kota Malang; dan (2) telah berusia minimal 17 tahun. Teknik analisis data dilakukan dengan menggunakan Partial Least Square (PLS) dengan SmartPLS 2.0. Hasil penelitian ini menunjukkan bahwa: (1) food quality, service quality, dan physical environment merupakan dimensi dari dining experience; (2) terdapat pengaruh yang signifikan pada hubungan dining experience terhadap customer satisfaction, dining experience terhadap restaurant image, customer satisfaction terhadap behavioral intention, restaurant image   terhadap customer satisfaction, restaurant image terhadap behavioral intention, dan tidak terdapat pengaruh yang signifikan pada hubungan dining experience terhadap behavioral intention; (3) hasil penelitian ini juga menunjukkan bahwa customer satisfaction dan restaurant image memediasi secara signifikan hubungan antara dining experience dan behavioral intention.Kata kunci: dining experience, restaurant image, customer satisfaction, behavioral intention Abstract: The aims of this study was to determine the influence of dining experience on customer satisfaction, restaurant image, and behavioral intention in casual dining restaurant in Malang. The total samples of 200 consumers who had dined at a casual dining restaurant in Malang as respondend on this study, collected using purposive sampling technique with the following criteria: (1) consumers who had dined at a casual dining restaurant in Malang; and (2) have at least 17 years. Data analysis techniques used in this study is Partial Least Square (PLS) with SmartPLS 2.0. The results of this study indicate that (1) food quality, service quality, and physical environment are the dimension of the dining experience; (2) there is significant influence on the relationship between dining experience to customer satisfaction, dining experience to restaurant image, customer satisfaction to behavioral intention, restaurant image to customer satisfaction, restaurant image to behavioral intention, and there is no significant influence on the relationship between dining experience to behavioral intention; (3) the results of this study also showed that customer satisfaction and restaurant image are significantly mediate the relationship between dining experience and behavioral intention.Keywords: dining experience, restaurant image, customer satisfaction, behavioral intention

PENGUATAN PRODUK TAS TANGGULANGIN SIDOARJO

JPM Pambudi Vol 2 No 1 (2018): JPM PAMBUDI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat (P2M) IKIP Budi Utomo Malang

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Abstract

The purpose of this public service program is to empower the Kartika Utama SMEs and Schonheit Goods SMEs as SMEs that partner with each other in marketing bag products. Kartika Utama SMEs as an SMEs that produces bags, while Schonheit Goods SMEs as an SMEs that markets bag products from Kartika Utama SMEs. The problems faced by these two SMEs are related to file archiving, product packaging, and production that still need to be improved, as well as opportunities, to utilize the internet in the framework of better marketing. The method of implementing this public service program is training, mentoring SMEs, and creating websites to market bag products produced. The results of dedication to strengthening SMEs in two fields, namely production and marketing with emphasis on online marketing.

Hubungan antara restaurant image, perceived value, customer satisfaction, dan behavioral intention

KINERJA Vol 15, No 2 (2018)
Publisher : Faculty of Economics and Business Mulawarman University

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Abstract

Tujuan dari penelitian ini adalah untuk menjelaskan hubungan antara restaurant image, perceived value, customer satisfaction, dan behavioral intention pada casual dining restaurant di Kota Surabaya Jumlah sampel pada penelitian ini adalah sebanyak 200 responden yang dibagikan kepada konsumen yang pernah mengunjungi salah satu casual dining restaurant di Kota Surabaya. Penelitian ini menggunakan teknik purposive sampling dengan kriteria sebagai berikut: (1) pernah makan di salah satu casual dining restaurant di Kota Surabaya; dan (2) telah berusia minimal 17 tahun. Teknik analisis data dilakukan dengan menggunakan Partial Least Square (PLS) dengan SmartPLS 2.0. Hasil penelitian ini menunjukkan bahwa: (1) restaurant image secara signifikan memengaruhi perceived value; (2) restaurant image dan perceived value memiliki peran penitng dalam memengaruhi customer satisfaction; (3) hasil penelitian ini juga menunjukkan bahwa customer satisfaction memediasi secara signifikan hubungan antara restaurant image, perceived value dan behavioral intention.