Simanjuntak, Megawati
Department of Family and Consumer Sciences, Faculty of Human Ecology, Bogor Agricultural University

Published : 3 Documents
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Consumer’s Attitude and Willingness to Pay for Organic Rice Fathia, Qisthy Nur; Nurmalina, Rita; Simanjuntak, Megawati
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol 4, No 1 (2018): IJBE, Vol. 4 No. 1, January 2018
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.4.1.11

Abstract

Government’s support for Go Organic program provides a significant effect on the increasing organic land from only 71 thousand hectares in 2010 to 113 thousand hectares in 2014. This is caused by the shifting lifestyle of consumers who are more concerned about health. Rice as one of carbohydrate sources consumed by Indonesian people has an organic variant which is favored by many consumers. This study involved 100 households which were intentionally selected based on their convenience and readiness to be interviewed. This research was also conducted to analyze the comparison of consumer’s attitudes on organic and non-organic rice and to analyze consumer’s willingness to pay (WTP) for organic rice. Fishbein and Contingent Valuation Method were used as an analytical tool to find out the consumers’ attitudes and the maximum values that they are willing to pay. Consumers of non-organic rice had a more positive attitude on non-organic rice compared to organic rice with a WTP value of Rp 20,000 and the potential opportunity value that can be projected for organic rice in Bogor City is IDR291,788,621,400 per month.Keywords: consumer’s attitude, contingent valuation method, fishbein, organic rice, willingness to pay
The Economic Pressure and Coping Strategy of the Family of Cash Conditional Transfer Recipients Simanjuntak, Megawati
Journal of Family Sciences Vol 1, No 1 (2016): Journal of Family Sciences
Publisher : Department of Family and Consumer Sciences, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jfs.1.1.39-49

Abstract

Cash Conditional Transfer (CCT) or Program Keluarga Harapan (PKH) is one of the attempts of  Indonesian government to alleviate poverty. This study conducted in eight villages in Dramaga District, Bogor Regency for six months. This study aimed to analyze the difference of economic pressure and families coping strategies of economic functions between pre and post the family got CCT’s funds and to analyze the relationship of socioeconomic and demographic characteristics, economic pressure and coping strategies of economic functions. By using systematic random sampling, this study produced 150 samples. Family size, amount of debt, the ratio of debt and assets, and economic pressure significantly and positively correlated with the total coping strategies both in pre and post-CCT. On the other hand, the total coping strategies both in the pre and post-CCT also significantly and negatively correlated with the level education of wives. In addition, the husbands and wives age significantly and positively related to the coping strategies during post CCT, while the total family income correlated significantly and negatively.
The Effects of Religiousity, Pricing and Corporate Image on The Attitude and The Intention to Use Sharia Micro Financing Shabrina, Zuliyanti; Yuliati, Lilik Noor; Simanjuntak, Megawati
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol 4, No 2 (2018): IJBE, Vol. 4 No. 2, May 2018
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.4.2.197

Abstract

The Developing of Micro, Small and Medium Enterprises (MSMEs) in Indonesia could not be separated from the support of banking system in bank credit disbursement to MSMEs sector. Mandiri Sharia Bank (BSM) is one of the sharia banks that had disbursed sharia micro financing (micro credit). The objective of this research was to analyze the influence of religiosity, pricing and corporate image toward the attitude and the intention to use sharia micro financing. This research, hopefully, could give recommendations of marketing strategies to increase the number of debtors to use sharia micro financing (micro credit). This research used 150 respondents that had been chosen purposively with some criteria, such as entrepreneurs (prospective customers) who have a company in MSMEs sector but they have never experienced using sharia micro financing. The data were analyzed using SEM with SmartPLS3 software. This is a quantitative research using a descriptive approach. The data of respondents were collected by face-to-face interview using a questionnaire tool. The result showed that pricing and corporate image through the attitude provided significant influence on the intention to use sharia micro financing. Meanwhile, the religiosity and corporate image provide insignificant influence on the intention to use sharia micro financing. The fixed pricing and good corporate image would increase the attitude and the intention to use sharia micro financial services.Keywords: MSMEs, SEM, intention to use, pricing, sharia micro financing