Lathifa Prima Ghanistyana, Lathifa Prima
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Strategi Kehumasan Tim Kampanye Partai Demokrasi Indonesia Perjuangan Kota Tangerang dalam Memenangkan Pasangan Joko Widodo-Jusuf Kalla pada Pemilihan Presiden 2014 Ghanistyana, Lathifa Prima
Nyimak (Journal of Communication) Vol 1, No 1 (2017): Nyimak journal of communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/nyimak.v1i1.277

Abstract

Formulation of the problem in this study were ( 1 ) How PR strategy PDI Tangerang City in winning Jokowi -JK in the 2014 presidential election in the city of Tangerang ? The main objective to be achieved in this study were ( 1 ) To determine the type of PR strategy PDI Tangerang In Winning Couple Joko Widodo - Jusuf Kalla In the 2014 Presidential Election ; ( 2 ) To investigate the implementation of PR strategy PDI Tangerang In Winning Couple Joko Widodo - Jusuf Kalla In the 2014 Presidential Election ; ( 3 ) To know the results of the evaluation of the implementation of PR strategy PDI Tangerang In Winning Couple Joko Widodo - Jusuf Kalla In the 2014 Presidential Election. This research approach is qualitative and descriptive. In this study, they were the subject of research is informants ( key figure ). Subjects of this study were divided into two principal components, which consist of internal public and external public ie the Chairman of the PDI -P Tangerang City, Party cadres, observers and journalists. The object of this study is the behavior, activities and opinion of the Public Relations Team PDI struggle Tangerang. This study used data collection techniques with interviews, participant observation, and triangulation of data. The results of this study showed, PR PDI PerjuanganTangerang City has implemented a strategy, and the type of strategy and establish a good relationship with the media, journalists, so socialization goes well. As well as the evaluation associated with the party strategy. Victory Jokowi - JK in Tangerang as a result of the passage of communication and types of strategies appropriate to the characteristics of the city of Tangerang.Keywords: Public Relations Strategy , Presidential Election, PDI Perjuangan, Joko Widodo-Jusuf Kalla