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Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Sepeda Motor Merk Honda di PT. Nusantara Surya Sakti Pontianak 01, Sinhan; A, Japari
JURNAL MANAJEMEN MOTIVASI Vol 11, No 1 (2015)
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (164.106 KB) | DOI: 10.29406/jmm.v11i1.58

Abstract

Purpose of this study was to determine the effect of the marketing mix on purchase decisions of Honda motorcycles in PT Nusantara Surya Sakti Pontianak. The study is a descriptive study, using data collected through observation, interviews, questionnaires, and corporate documents. The population of consumers who purchased a motorcycle brands Honda PT. NSS Pontianak and the sample is determined as much as 97 respondents. Terms samples are age (20-56) old, Buying motorcycle brands Honda for its own purposes, able to read and write well, Domiciled in Pontianak City and surrounding areas. The analytical tool used is a simple regression. The results showed that the constant value obtained was 0.079, meaning that if the elements of the marketing mix is 0 (zero), then the consumer purchase decisions of Honda motorcycles brands in PT Nusantara Surya Sakti would be worth 0.079. Simple regression coefficient value of the marketing mix variables obtained at 0.964, meaning that if the marketing mix is increased by one unit, then the purchasing decisions of consumers on the purchase of Hondas motorcycle brands in PT. Nusantara Surya Sakti Pontianak will increase by 0.964 units.
Pengaruh bauran pemasaran terhadap keputusan konsumen menggunakan jasa angkutan bis trayek Pontianak-Sintang kelas executive pada PT. ADAU KAPUAS 01, Sinhan; A, Hajijah
JURNAL MANAJEMEN MOTIVASI Vol 11, No 2 (2015)
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (200.606 KB) | DOI: 10.29406/jmm.v11i2.65

Abstract

This study aims to determine the effect of marketing mix consisting of product, price, promotion, place, people, process, physical evidence, the consumer decision to use bus transportation services PT.ADAU KAPUAS route Pontianak-Sintang. The population in this study are all passengers using bus transportation services route Pontianak-Sintang class executive at PT. Adau KAPUAS. While the sample is part of the number and characteristics of being owned by the population. The samples used were asmany as 100 people with sampling techniques. The sampling technique used is incidental sampling is according Sugiono (2003: 65)  "sampling technique based on the chance that anyone who by chance met the researchers used as a sample. Simple Linear Regression Test results indicate the following matters, or the estimated regression equation explains the data processing is written Y = 1.062 + 0,796X that if the marketing mix of zero (0), then the decision of consumers using bus transportation services route Pontianak-Sintang executive class PT. Adau KAPUAS of 1,062.Uji coefficient of determination (R²) indicate that as many as 23.8% (1 x 0.238 x 100%)  the decision of consumers using bus transportation services route Pontianak-Sintang influenced by the marketing mix and the remaining 76.2,% (1 - 0.238 x 100%)  influenced by factors or other variables out of the study. From the results of regression analysis showed that test the feasibility of the model independent variables have an effect on the dependent variable. This is evident from the calculated F value of 30.636> F table 2,10 and has a significant value (sig)  of 0.000 which is less than 0.05, meaning that the simple linear regression model can be used to predict consumer decisions are influenced by the marketing mix.
Analisis Kepuasan Konsumen Terhadap Pelayanan PT. Matahari Department Store Tbk, Mega Mall Pontianak 01, Sinhan; Citany, Paduka
JURNAL MANAJEMEN MOTIVASI Vol 12, No 1 (2016): MOTIVASI
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (583.156 KB) | DOI: 10.29406/jmm.v12i1.433

Abstract

Penelitian ini untuk mengalisis kepuasan konsumen terhadap pelayanan PT. Matahari Department Store Tbk Mega Mall Pontianak.Penelitian ini menggunakan metode survey, yaitu menggunakan observasi, wawancara, dan kuesioner sebagai alat untuk mengumpulkan data. Populasi dalam penelitian ini adalah seluruh konsumen atau pelanggan yang pernah membeli atau berbelanja di Matahri Department Store dan dipilih sebanyak 100 orang sebagai sampel dengan teknik accindental sampling.Variabel penelitian menggunakan lima dimensi kualitas pelayanan yang terdiri dari keandalan (Reliability), daya tanggap (Responsiveness), jaminan (Assurance), empati (Emphaty) dan bukti fisik (Tangible) yang diukur dengan menggunakan skala Likert. Pernyataan dalam skala Likert tersebut berhubungan dengan tingkat kepentingan dan kepuasan konsumen. Teknik analisis data menggunakan diagram kartesius. Hasil analisis tingkat kepentingan dan kualitas pelayanan meperlihatkan bahwa konsumen tidak puas dengan kinerja pelayanan yang diberikan  PT. Matahari Department Store Tbk Mega Mall Pontianak. Ketidakpuasan ini tercermin dari nilai peringkat kepentingan ( ) rata-rata sebesar 4,52% dan peringkat kepuasan ( ) rata-rata sebesar 4,39%. Artinya, bahwa kinerja pelayanan yang diberikan lebih rendah dibandingkan dengan tingkat kepentingan (harapan) responden, sehingga konsumen tidak puas dengan pelayanan PT. Matahari Department Store Tbk Mega Mall  Pontianak. Kata kunci :bukti fisik, keandalan, daya tanggap,jaminan, dan empati
Kepuasan Masyarakat Terhadap Pelayanan Jasa Pembayaran Pajak Kendaraan Bermotor (PKB) Roda Dua Di Samsat Kota Pontianak 01, Sinhan
JURNAL MANAJEMEN MOTIVASI Vol 10, No 3 (2014)
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (275.648 KB) | DOI: 10.29406/jmm.v10i3.41

Abstract

The purpose of this study was to determine the taxpayers satisfaction with quality of services in the motor vehicle tax payments SAMSAT Pontianak. The analysis is the Cartesian diagram. The population in this study is the taxpayer motorcycle tax payment in Pontianak City SAMSAT with the sample of 100 respondents. Based on the survey results revealed that there is a difference between the value of the benefit and satisfaction of - 0.1 which means that the interests of the respondents is greater than the satisfaction of respondents. Tangible variables are in quadrant A (4:28: 4:45), which shows the factors or attributes that are considered to affect the satisfaction of taxpayers, including elements of the services that are considered very important, but SAMSAT Pontianak City has not done as you wish taxpayer so disappointing / not satisfied and necessary to the improvement of services. Variable reliability (4:31: 4:48), responsiveness (4:31: 4:43), and assurance (4:42: 4:46) are in quadrant B, which means that these variables are variables that directly influence customer satisfaction, and its implementation by SAMSAT Pontianak is considered a good and shall be maintained. Variable empathy (4.27: 4.30) are in quadrant C, which means that these variables are variables that are considered less important to the customer, but the implementation by the company is still not satisfactory.