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Investigasi Niat Belanja Ulang Ke Toko Pakaian: Peran CRM, Kepuasan Dan Loyalitas Pelanggan Savitri, Aidha; Suhud, Usep
LONTAR: Jurnal Ilmu Komunikasi Vol 6, No 2 (2018): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (488.744 KB) | DOI: 10.30656/lontar.v6i2.947

Abstract

In this era of globalization the fashion industry in Indonesia is growing rapidly because public awareness for personal appearance is increasing. From many fashion brands, companies must have a strategy to stay afloat in business. Companies from various fashion industries must stay in touch with customers, through CRM or Customer Relationship Management in order to increase customer satisfaction that will make loyal customers that can affect repurchase intention. This study was conducted to find information from Customer Relationship Management to customer satisfaction and customer loyalty and how it impacts repurchase intention in a clothing store. This research was conducted by spreading questionnaires to 200 respondents using nonprobability sampling, convenience sampling. This research uses Exploratory Factor Analysis to test its validity and cronbach alpha to test the reliability. This research also uses a Structural Equation Model to test the hypothesis by using AMOS. From 5 hypotheses, in this research, 4 hypotheses have a positive and significant influence.Keywords:  customer relationship management, customer satisfaction, customer loyalty, repurchase intention.
The Impact of Consumer Animosity on Purchase Unwillingness in a Boycott of Sari Roti Suhud, Usep
Binus Business Review Vol 9, No 2 (2018): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v9i2.4060

Abstract

This research was conducted in response to a boycott towards a national bread brand. It was stimulated by a company disclosure in stating they had no relation to any political events in 2016. This research aimed to examine the impact of consumer animosity on product judgment, purchase willingness, purchase unwillingness, and boycott participation. In total, 266 participants took part in this research using convenience sampling. Data were collected using an online survey. The data were analyzed using exploratory factor analysis and Structural Equation Model (SEM). This research finds that there is a significant impact of animosity on product judgment, purchase willingness, purchase unwillingness, and boycott participation. Moreover, there is also a significant impact of product judgment on purchase willingness and boycott participation on purchase unwillingness.
Purchase Unwillingness and Willingness of Indonesian Consumers towards Israeli Products Suhud, Usep
Binus Business Review Vol 8, No 3 (2017): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v8i3.2110

Abstract

This research aimed to measure factors influencing purchase willingness and purchase unwillingness on Israeli products. Four predictor variables including consumer animosity, product judgment, boycott participation, and boycott motivation were used. Data were collected by an online survey, and it attracted 337 participants. Three stages of data analysis were applied, those were exploratory analyses, confirmatory factor analyses, and Structural Equation Model (SEM). In total, there were seven hypotheses tested. This research finds a significant impact of animosity on product judgment, boycott participation, and boycott motivation. Furthermore, product judgment and boycott participation significantly affect purchase willingness. Meanwhile, boycott participation and boycott motivation significantly affect purchase unwillingness.
Satisfied, but Will They Spread a Word? The Role of Customer Satisfaction at Jamu Café Suhud, Usep; Bajunaid, Sheila Maryam
Binus Business Review Vol 9, No 1 (2018): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v9i1.3915

Abstract

This research aimed to investigate consumers’ intention to repurchase jamu at Jamu Café. Service quality, customer satisfaction, and Word-of-Mouth (WOM) were selected as the predictor variables. In total, 200 participants who purchased jamu at the café were selected conveniently. Data were analyzed using exploratory and confirmatory factor analyses as well as Structural Equation Model (SEM). As a result, service quality influences customer satisfaction significantly. As customers are satisfied, they do word-of-mouth and repurchase. On the other hand, WOM has an insignificant impact on repurchase intention.
Workshop Teknik Menganalisis Butir Soal dalam Meningkatkan Kompetensi Guru di SMK Cileungsi Bogor Sumiati, Ati; Widiastuti, Umi; Suhud, Usep
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol 2 No 1 (2018): Jurnal Pemberdayaan Masyarakat Madani (JPMM)
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (364.618 KB) | DOI: 10.21009/JPMM.002.1.10

Abstract

Activities of devotion to the public were all intended to help the level of a unit of education and in the teacher raising the standard of living incompetence is the need of evaluation hands-on learning uses the technique that analysis an easy one and pleasing. Universitas Negeri Jakarta, as educators who took on the task of Tri Dharma Perguruan Tinggi. One of which is the third Darma, devotion to the public. The Implemented of it, educators and Faculty of Economics’ family member UNJ have done education for the public through the development of competence to Vocational High School’s teacher. Workshop technique analyzes details of the problem within increase competence of vocational teacher in evaluation learning accordance 2013 curriculum in VHS Cileungsi, Bogor, be held on Saturday, May 13th, 2197 in multi-function room VHS Amal Mulia Kab. Bogor that attend by all of the teachers. The workshop helps teachers in the evaluation of a test that used. The training is expected that could add more teacher’s knowledge about technique analyze details of the problem either qualitative or quantitative and could design question accordance with the achievement of competence effectively. In future, be expected will be model of technique analyze details of the problem for teacher either manual or electronic.
Analisis Penerimaan dan Penggunaan Teknologi Ojek Online dengan TAM Christina, Hanna; Suhud, Usep; Rizan, Mohamad
Jurnal Pendidikan Ekonomi Dan Bisnis (JPEB) Vol 6 No 1 (2018): Jurnal Pendidikan Ekonomi & Bisnis (DOAJ Indexed)
Publisher : Faculty of Economics, State University of Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (496.374 KB) | DOI: 10.21009/JPEB.006.1.4

Abstract

The purpose of this research is to examine factors acceptance and use behaviour of motorcycle online. A conceptual framework has been developed based on the Technology Acceptance Model (TAM) theory. A questionnaire was developed and used to collect information from 358 respondents from motorcycle online user.Questionnaire survey was conducted in South Tangerang, Indonesia. The quantitative research methode was used with convenience method of sampling. The results reveal that the Perceived Ease of Use also has influence to Perceived Usefulness and Perceived Usefulness has significant influence to behavioural intention. Attitudes also positively influencing the behavioural intention motorcycle online. Facilitating Condition have significant influence to use behaviour of the motorcycle online. Behaviour intention has a positive impact on use behaviour of the motorcycle online. Keywords: Technology Acceptance Model, Penerimaan Dan Penggunaan Teknologi Ojek Online, UTAUT,Perilaku Konsumen.
Predicting Customers’ Intention to Revisit A Vintage-Concept Restaurant Suhud, Usep; Wibowo, Arifin
Journal of Consumer Sciences Vol 1, No 2 (2016): JOURNAL OF CONSUMER SCIENCES
Publisher : Department of Family and Consumer Sciences, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (414.289 KB) | DOI: 10.29244/jcs.1.2.56-69

Abstract

Restaurants with a vintage concept become an option for urban people who want to enjoy dining out. To present this vintage atmosphere, restaurant management and owners decorated their stores with antiques and anything vintage, such as signboards, utensils, furniture, posters, and even the menu. The objective of this study is to investigate the impact of perceived value, restaurant atmosphere on satisfaction and revisit intention. This study attracted 200 respondents visiting a vintage-concept restaurant. The data were collected in Jakarta and analysed with exploratory and confirmatory factor analyses. As a result, three hypotheses were accepted and two hypotheses were rejected: customer satisfaction was influenced by perceived value and restaurant atmosphere and revisit intention was significantly influenced by customer satisfaction.
PENGARUH PERSEPSI MANFAAT, PERSEPSI KEMUDAHAN, FITUR LAYANAN, DAN KEPERCAYAAN TERHADAP MINAT MENGGUNAKAN E-MONEY CARD (STUDI PADA PENGGUNA JASA COMMUTERLINE DI JAKARTA) Wibowo, Setyo Ferry; Rosmauli, Dede; Suhud, Usep
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol 6 No 1 (2015): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (258.645 KB) | DOI: 10.21009/JRMSI.006.1.06

Abstract

PENGARUH PERSEPSI MANFAAT, PERSEPSI KEMUDAHAN, FITUR LAYANAN, DAN KEPERCAYAAN TERHADAP MINAT MENGGUNAKAN E-MONEY CARD (STUDI PADA PENGGUNA JASA COMMUTERLINE DI JAKARTA)Setyo Ferry WibowoFakultas Ekonomi Universitas Negeri Jakartae-mail : setyoferry@yahoo.comDede RosmauliFakultas Ekonomi Universitas Negeri Jakartae-mail : dederosmauli@gmail.comUsep SuhudFakultas Ekonomi Universitas Negeri Jakartae-mail : usepsuhud@feunj.ac.idABSTRACTThe purpose of this research are: to know influential positive and significant perceived usefulness toward intention to use e-money card, to know influential positive and significant perceived ease of use toward intention to use e-money card, to know influential positive and significant feature availability toward intention to use e-money card, to know influential positive and significant terust toward intention to use e-money card. Object of the research is respondent that has not using e-money card. The result of descriptive test shows; the significant influence of perceived usefulness toward intention to use e-money card, the significant influence of perceived ease of use toward intention to use e-money card, the significant influence of feature availability toward intention to use e-money card and the significant influence of trust toward intention to use e-money card.Keywords: perceived usefulness, perceived ease of use, feature availability,trust, and intention to use e-money card.
Niat Berbelanja Online Siswa Sekolah Menengah Pertama Rahma Putri, Erriska; Suhud, Usep; Rizan, Mohamad
Jurnal Pendidikan Ekonomi Dan Bisnis (JPEB) Vol 5 No 2 (2017): Jurnal Pendidikan Ekonomi & Bisnis (DOAJ Indexed)
Publisher : Faculty of Economics, State University of Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (556.375 KB) | DOI: 10.21009/JPEB.005.2.2

Abstract

This study is to understand the effect of perceived characteristics, personal innovativeness, and self-efficacy on the intention online shopping. In contrast to previous studies on online shopping, this study refers to the Technology Acceptance Theory that is integrated with the Innovation Diffusion Theory. Respondents of this study are junior high school students in Jakarta. By using the quantitative research methods and convenience methods to collect data, so the respondents as many as 356 students of junior high school have been taken. The data collected were then analyzed by using Structural Equation Modeling by confirmatory factor analyses. Four of the five hypotheses were accepted. This study carried out findings that the TAM can be integrated with the IDT to predict the intentions of online shopping, so the businessman of online shopping can know the direct or indirect effect from the perceived characteristics, self-efficacy, and personal innovativeness to the intention online shopping. Keywords: Technology Acceptance Model, Innovation Diffusion Theory, niat belanja online, persepsi, pelajar SMP
PENDIRIAN RUMAH BACA DAN PELATIHAN SOFTSKILL UNTUK GURU-GURU SEKOLAH DASAR DI DESA MADOBAK DAN DESA MUARA SIBERUT KEPULAUAN MENTAWAI Suhud, Usep; Zulaihati, Sri; Pahala, Indra
Bahasa Indonesia Vol 14 No 01 (2017): Sarwahita : Jurnal Pengabdian Kepada Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.806 KB) | DOI: 10.21009/sarwahita.141.05

Abstract

ABSTRACT: Activities devotion the community aims to build a house read in the village madobak and village Muara siberut and training soft skill about science game for school teachers primary and secondary on the island of siberut, the archipelago Mentawai.Although the implementation of the devotion was conducted in June 2009, but this writing has been updated based on the latest data and references so novelty writing is still.The implementation of the devotion performed along with professionals from jakarta.   ABSTRAK: Kegiatan pengabdian masyarakat ini bertujuan untuk mendirikan Rumah Baca di Desa Madobak dan Desa Muara Siberut dan pelatihan softskill tentang science game untuk guru-guru sekolah dasar dan menengah di Pulau Siberut, kepulauan Mentawai. Meskipun pelaksanaan pengabdian ini dilakukan pada Juni 2009, namun tulisan ini telah dimutakhirkan berdasarkan data dan referensi termutakhir sehingga kebaruan tulisan tetap ada. Pelaksanaan pengabdian dilakukan bersama dengan para professional dari Jakarta. Kata Kunci: Mentawai, pengabdian masyarakat, rumah baca, pelatihan soft-skill, guru