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DAMPAK UTILITARIAN VALUE DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER SATISFACTION DAN REVISIT INTENTION Wulanjani, Harimurti; Derriawan, Derriawan
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 2 No 2 (2017)
Publisher : Economic Faculty, Attahiriyah Islamic University

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Abstract

This research was conducted in the Restaurant area of Taman Kencana Bogor Restaurant with a view to determining whether the attribute Experiential Marketing and Food Quality on Customer Satisfaction, which in the end as a determinant Revisit Intention Customers in Region Restaurants Taman Kencana Bogor. The method used is a descriptive quantitative method, samples of this study were 200 respondents as the basic criteria for SEM, all the respondent collected by purposive sampling. These results indicate that the variable Experential Marketing and Food Quality has a positive and significant impact on Customer Satisfaction, as well as variable Experiential Marketing, Food Quality and Customer Satisfaction after testing has a positive and significant effect on the variable Revisit Intention. Keywords: revisit intention, experiential marketing, food quality, customer satisfaction
ANALISIS FAKTOR-FAKTOR DALAM MENINGKATKAN DAYA SAING INDUSTRI KECIL MENENGAH DI TANGERANG SELATAN (STUDI KASUS : IKM SEPATU) Supriyadi, Edy; Merawaty, Endang Etty; Derriawan, Derriawan; Salim, Fachrudin
Jurnal Kawistara Vol 7, No 2 (2017)
Publisher : Sekolah Pascasarjana UGM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.33491

Abstract

The purpose of reserarch to determine the impact of condition factors, demand conditions, corporate strategy and competition, related industries and supporters, the role of government, the opportunity factor for competitiveness and productivity of Small Industry’s Shoes and also to know the development strategy of Small Industry’s Shoes in Tangerang District. The population in this research is the small Industry of the Textile, Leather, Footwear, and Multifarious Industry Sector at the Footwear Industry of the Sub-Sector in small industry’s Shoes located in Cikupa Tangerang Regency. The, total includes of 54 small industry’s Shoes consisting of 12 Sport Shoes Industry and 42 Shoes Industry Daily needs. In this case, the respondents are all the owner small industry’s shoe. Endogenous Variables are Competitiveness, while exogenous variables include, Condition Factor, Demand Condition, Industrial Strategy and Competitor, Related and Supporting Industries, The results this research found that there are any significant difference among Condition Factors, Demand Factors, Supporting and Related Industries, Opportunity Factors, Industry Strategy and Competition, Opportunity Factors and Government role toward Competitiveness
PENGARUH KOMUNIKASI, INFORMASI DAN EDUKASI (KIE); KUALITAS PELAYANAN; DAN LOKASI TERHADAP KEPUASAN PELANGGAN SERTA DAMPAKNYA TERHADAP LOYALITAS PELANGGAN APOTEK DI KOTA TANGERANG Abdul Rahman, Reza Ismail; Sarnianto, Prih; Derriawan, Derriawan
Medika Tadulako: Jurnal Ilmiah Kedokteran Fakultas Kedokteran dan Ilmu Kesehatan Vol 6, No 2 (2019)
Publisher : Medika Tadulako: Jurnal Ilmiah Kedokteran Fakultas Kedokteran dan Ilmu Kesehatan

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Abstract

ABSTRACTThe decline in drug sales that has occurred since the adoption of the National Health Insurance (JKN) requires pharmacies to develop better marketing strategies to increase customer satisfaction and loyalty. This study is intended to look at marketing factors related to communication, information and education (KIE), service quality and pharmacy location on customer satisfaction and their impact on customer loyalty. From the results of this study it can be concluded that the variables of communication, information and education (KIE) and service quality each have a significant positive effect of 40% in increasing customer satisfaction, and location variables have a significant positive effect of 13% on customer satisfaction. Meanwhile, the variable customer satisfaction has a significant positive effect of 90% on customer loyalty. Keywords: KIE, Customer Satisfaction, Customer Loyalty, Structural Equation Modeling (SEM) ABSTRAK Penurunan penjualan obat yang terjadi sejak penerapan Jaminan Kesehatan Nasional (JKN) mengharuskan apotek untuk mengembangkan strategi pemasaran yang lebih baik untuk meningkatkan kepuasan dan loyalitas pelanggan. Penelitian ini dimaksudkan untuk melihat faktor pemasaran terkait komunikasi, informasi dan edukasi (KIE), kualitas pelayanan dan lokasi apotek terhadap kepuasan pelanggan serta dampaknya terhadap loyalitas pelanggan. Dari hasil penelitian ini dapat disimpulkan bahwa variabel komunikasi, informasi dan edukasi (KIE) serta kualitas pelayanan  masing-masing memiliki pengaruh positif signifikan sebesar 40% dalam meningkatkan kepuasan pelanggan, dan variabel lokasi memiliki pengaruh positif signifikan sebesar 13% terhadap kepuasan pelanggan. Sementara itu, variabel kepuasan pelanggan memiliki pengaruh positif signifikan sebesar 90% terhadap loyalitas pelanggan. Kata kunci: KIE, Kepuasan Pelanggan, Loyalitas Pelanggan, Structural Equation Modelling (SEM) 
Inovasi UMKM Boga Tradisional Dalam Mencapai Keunggulan Bersaing Noor, Laili Savitri; Derriawan, Derriawan; Soebagyo, Soebagyo
JRB-Jurnal Riset Bisnis Vol 2 No 1 (2018)
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

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Abstract

Empowerment of Small and Medium Enterprises (SMEs) becomes very strategic, because of its huge potential in driving the economic activities of the community and at the same time being the foundation of the income sources of some people in improving their welfare. But there are still many problems faced by Indonesian SMEs, some of which include competitiveness of MSMEs in national and global markets. The low competitiveness of these SMEs as expressed by Kumorotomo (2008), is due to the large number of problems in the development of MSMEs, such as financing, marketing, management and development of Human Resources (HR), and production efficiency and innovation. Where organizations that have advantages can be pursued through product and service innovation. The specific objective in this study is to produce an innovation model for MSMEs that produce traditional regional food products, so that they can help them find strategies to win the competition. This SMEs innovation model is carried out through innovation so that it can have an influence on improving thecompetitiveness of SMEs, especially traditional food producers in Jakarta.