Muhammad Yamin Siregar, Muhammad Yamin
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FAKTOR-FAKTOR YANG MEMPENGARUHI VOLUME PENJUALAN SPAREPART PADA PT. CALISPO MULTI UTAMA MEDAN Siregar, Muhammad Yamin; Winita, Winita
JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi Vol 3, No 1 (2017): Mei
Publisher : JURNAL AKUNTANSI DAN BISNIS : Jurnal Program Studi Akuntansi

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Abstract

This study aims to determine whether there is influence between advertising and personal selling to volume of spare parts sales at PT. Calispo Multi UtamaMedan. The population in this study is the buyers who make repeat purchases. Where 7.5% of the buyers population who make repeat purchases as sample for this study is 74 people. Thedata collected by using a questionnaire distributed to the buyer where the question regarding the indicators of advertising, personal selling and sales volume of spare parts at PT. Calispo Multi Utama Medan. The analytical method used is descriptive and statistical analysis method that uses linear multiple regression analysis, significant Tests And Testing simultaneous partial significant. The execution method of data analysis using SPSS 19.0 for Windows . The data used is primary and secondary data . This research using 74 respondents in the sample Participants were drawn by accidental sampling . Results based on multiple linear regression analysis showed that the variables advertising and significant positive effect Against sales volume of spare parts at PT. Calispo Multi Utama Medan.Keywords: Advertising, Personal Selling,Sales Volume of spare parts
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA PT KISEL (ANAK PERUSAHAAN PT TELKOMSEL) MEDAN Siregar, Muhammad Yamin; Ningsih, Intan Wahyu
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 3, No 1 (2016): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER
Publisher : JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN)

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Abstract

The objective of this research is to determine the impact of service quality dimension viewed from tangible,  reliability,  responsiveness,  assurance,  and  empathy  dimension  towards  customer satisfaction at PT. Kisel (Official Branch of PT. Telkomsel) Medan.In this research the population’s 103  respondent  with  sample’s  used  is  82  respondent.  The  sample  selection  method  used  is purposive sampling, based on Telkomsel customer that visit PT Kisel to complaint their problem more  than  1  time.  Data  analyzing  method  that  is  used  is  multiple  linear  regression  using  SPSS version 19.0 program.The result of this research is  tangible, reliability, responsiveness, assurance, empathy simultaneously have positive and significant influencetoward customer satisfaction. Based on  test  only  reliability  variable  and  assurance  have  significant  influence  towards  customer satisfaction. based on coefficient determination test (  R2) 86,3% of customer satisfaction can be explained by tangible, reliability, responsiveness, assurance, and empathy, while the rest 13,7% is explained by other variables not observed in this research.Keywords :Tangible, Reliability, Responsiveness, Empathy, Customer satisfaction