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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN DALAM MEMBELI KERIPIK MEREK MA ICIH DI LINGKUNGAN MAHASISWA UNIVERSITAS BSI BANDUNG Bagianto, Agus; Yuniati, Yuniati
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 1 No 1 (2017): Januari-April 2017
Publisher : LPPM STIE Muhammadiah Bandung

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Abstract

Lahirnya keripik singkong merek ma icih dengan inovasi dan strategi pemasaran yang unik membuat keripik ma icih menjadi tren dikalangan masyarakat pada umumnya dan kalangan mahasiswa pada khususnya, dan menjadi pemicu lahirnya produk-produk serupa bahkan meniru produk merek ma icih. Maka kegiatan pemasaran yang baik dan tepat yang akan memegang peranan penting dalam menunjang kelangsungan usaha dan perkembangan perusahaan.             Perilaku konsumen merupakan salah satu dasar dalam menerapkan strategi pemasaran untuk mencapai tujuan kepuasan bagi konsumen, sehingga diharapkan dapat membawa kepada peningkatan penjualan yang berakibat langsung pada peningkatan pasar.             Tujuan dari penelitian ini adalah untuk mengetahui penerapan strategi pemasaran keripik merek ma icih terhadap perilaku konsumen mahasiswa Universitas BSI Bandung Fakultas Ekonomi kelas sore melalui penerapan (kualitas, harga, distribusi dan promosi) dalam mempertahankan dan meningkatkan pasar.             Metode yang digunakan dalam penelitian ini adalah metode penelitian deskriptif kuantitatif dengan menggunakan analisis regresi berganda (Multiple regresional analisis) dengan uji F dan uji T.             Berdasarkan hasil penelitian dan pembahasan yang dilakukan maka dapat ditarik kesimpulan bahwa variabel kualitas, harga, distribusi dan promosi berpengaruh secara simultan terhadap perilaku konsumen dalam membeli keripik merek ma icih, dan secara parsial atau masing-masing variabel berpengaruh signifikan terhadap perilaku konsumen dalam membeli keripik merek ma icih.
PENGARUH KEPEMIMPINAN DAN MOTIVASI ANAK ASUH TERHADAP KESEJAHTERAAN SOSIAL ANAK ASUH DI PANTI ASUHAN KURNIA ASIH BANDUNG Bagianto, Agus; Yuniati, Yuniati
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 2 No 1 (2018): Januari=April 2018
Publisher : LPPM STIE Muhammadiah Bandung

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Abstract

The research was done at Kurnia Asih Orphanage in Bandung. The cases was formulated as follow : are there the influence of leadership to ward the social welfare of the foster child and are there the influence of motivation of the foster child to ward the social welfare of  the foster child, then  are there the influence of leadership and the motivation of a  foster child as simultanously to ward the social welfare of a  foster child at Kurnia Asih Orphanage. The research  methode used descriptive analysis and the application to operate has been used by SPSS.16 with the 50 population as respondent for all  children who live in Kurnia Asih Orphanage. The data analysis technique has been used the cross tabulation statistic analysis to be seen from gender and the age of children and means one-way anova to be seen from levels of education and the status of the child. Then used the correlation analysis technique to know about correlationship degree among the research variabel and path analysis technique. The research of result that the leadership, motivation of the  foster child and sosial welfare of the foster child variable is the best category. There are the influential a significant positive the leadership (X1) toward the social welfare of a  foster child (Y) at Kurnia Asih Orphanage, has got 0,391 or 39,1%. There are the the influential a significant positive the motivation of a  foster child (X2) toward the social welfare of a  foster child (Y) at Kurnia Asih Orphanage, has got 0,413 or 41,3%. there  are the influence of leadership (X1) and the motivation of a  foster child (X2) as simultanously to ward the social welfare of a  foster child (Y) at Kurnia Asih Orphanage, has got 0,545 or 54,5%. The Conclusion from this research is proved the influential a significant positive between the leadership (X1) and the motivation of the foster child (X2) toward social welfare of the foster child (Y) at Kurnia Asih Orphanage.
ANALISIS PENERAPAN METODE ACTIVITY BASED COSTING TERHADAP TARIF RAWAT INAP PADA RUMAH SAKIT UMUM KASIH BUNDA Mulyanti, Dwinta; Bagianto, Agus
Jurnal Ecodemica Vol 1, No 2 (2013): Jurnal ECODEMICA
Publisher : LPPM Universitas BSI

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Abstract

ABSTRACT - Use of the estimated cost of hospitalization rates were based on General Hospital competitor rates imposed by Mother Love General Hospital, causing the gap between the cost of the facilities provided, and therefore to reduce this gap required a method to calculate the rates can provide cost information accurately. Overcome this method of activity-based costing can be used because the charge in accordance with the selection of activities undertaken appropriate cost driver. The method used is descriptive quantitative method, with the presentation of the data in the form of the costs in the form of numbers processing using mathematical formulas. The results showed that rates calculated using activity based costing method is greater than the rate that had been used by Mother Love General Hospital of Rp 454,226, while the rates in effect at the General Hospital Mother Love Rp 125,000. This is because rates Kasih Bunda Hospital is not a standard cost estimate for the result obtained from another hospital rates, while the rates based  on  activity  based  costing  methods  derived  from calculations  based  on  the  activities performed in the inpatient activities. Keywords: activity based costing method, hospitalization rates
PENGARUH PEMERIKSAAN PAJAK TERHADAP KEPATUHAN WAJIB PAJAK DAN DAMPAKNYA TERHADAP EFEKTIVITAS PENERIMAAN PAJAK PENGHASILAN BADAN RW, Neng Siti; Bagianto, Agus; Yuniati, Yuniati
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 2 No 2 (2018): Mei-Agustus 2018
Publisher : LPPM STIE Muhammadiah Bandung

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Abstract

Human resources are a supporting factor for companies to survive in competition. Compensation plays an important role in improving employee performance, one of the main reasons a person works is to make ends meet. Someone will work maximally to get the compensation in accordance with expectations. The compensation policy in addition to rewarding employees for the work performed by employees is also one way to retain potential employees. Based on the variables studied, the research method used in this research is descriptive and associative method. Descriptive research is a study conducted to determine the value of independent variables and does not make the comparison of variables with other variables Descriptive research here aims to obtain a picture of direct compensation, indirect compensation and employee performance at PT Pranata Jaya Abadi. While the method of associative research is research that aims to determine the influence or also the relationship between two variables or more. The results of this study show a multiple linear regression equation as follows: Y = 0.414 + 0.997X1 + 0.866X2, which can be interpreted as that the variables X1 and X2 are zero (0), then the variable Y will be worth 0.414 units; if the direct compensation (X1) increases by one unit and the other variable is constant, then the Y variable will increase by 0.997 units, and if the indirect compensation (X2) increases by one unit and the other variable is constant, then the Y variable will increase by 0.866 units. The conclusion of this study obtained the value of determination coefficient of 82.7% or the value of 0.827 which indicates the meaning that direct compensation (X1) and indirect compensation (X2) gives simultaneous effect of 82.7% on employee performance (Y ). While the rest of 17.3% influenced by other factors that ignored the author. The value of Adjusted R2 0.820 or the value of 82.0% indicating the meaning that, if there are other independent variables to be included, direct and indirect compensation variables, remain to have an effect of 82.0%. Against employee performance.