Hafriz Rifki Hafas, Hafriz Rifki
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Dampak Perilaku Konsumen terhadap Pengambilan Keputusan Konsumen dalam Membeli Produk pada Mini Market Hafas, Hafriz Rifki; Azhmy, Muhammad Fauzan
Jurnal Ilman Vol 5, No 2 (2017): September 2017
Publisher : Jurnal Ilman

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Abstract

the purpose of this study is to determine the influence of cultural, social, personal and psychological factors on consumer decision to buy consumer goods products on mini market in Medan City. The results of research conducted known that cultural factors affect the buying decision. Social factors affect the buying decision. Personal factors affect buying decisions While psychological factors have no effect on buying decisions. Looking at the partial test, it is known that the influence of social factors is stronger in influencing buying decision than other factors. In the F test known that cultural, social, personal and psychological factors affect the buying decision. While the ability of cultural, social, personal and psychological factors able to explain the buying decision of 0.598 or 59.8%. The remaining 40.2% is explained by other factors not included in this research model. As a basis that can be stated, among others, should pay more attention to social and personal cultural variables because the three are variables that affect the decision to buy.
DAMPAK KERAGAMAN SUMBERDAYA PORTOFOLIO ALIANSI TERHADAP INOVASI DENGAN PEMODERASI KETIDAKPASTIAN PASAR DAN PENGALAMAN ALIANSI Miraza, Zuwina; Hafas, Hafriz Rifki
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 15, No 1 (2015): April - September
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v15i1.973

Abstract

The main objective of this research is to provide insight to companies about the importance of forming an alliance portfolio in the development of sustainable innovation. The method used is Multiple Regression Analysis using SPSS 19. The sample was drawn from the entire population of Large and Medium Enterprises who never committed a strategic alliance and are in Medan. Based on the analysis found that the diversity of resources alliance portfolios provide significant pegaruh to business innovation for medium and large companies in the city of Medan. But in fact not only the diversity of resource variables that affect the alliance portfolio creation process of innovation, but also variable experience in making alliances and their high level of market uncertainty in Medan.Keywords: Diversity of Resources, Alliance Portfolio, Innovation, Market Uncertainty, Alliance experience.
Dampak Sumber Daya VRIN terhadap Keunggulan Bersaing dan Kinerja (Studi pada UKM di Medan) Miraza, Zuwina; Hafas, Hafriz Rifki
Jurnal Manajemen dan Organisasi Vol 6, No 2 (2015): Jurnal Manajemen dan Organisasi
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v6i2.12241

Abstract

In order to achieve positive performance growth in this era of global competition, Small Medium Enterprises (SMEs) must have sustainable competitive advantages. Competitive advantages can be obtainedif SME have Valuable, Rare, Inimitable and Non-substitutable (VRIN) resources. Therefore this research aimed to study the effects of VRIN resources to competitive advantages and performance. The subjects of this study was 187 SMEs listed in Cooperation Office and SME of Medan. Using path analysis, the obtained result shows that rareness gave direct effects to performance and in-immitable gave indirect effects to performance through competitive advantages as intervening.Keywords: VRIN, competitive advantage, performance, small medium enterprises
Dampak Perilaku Konsumen terhadap Pengambilan Keputusan Konsumen dalam Membeli Produk pada Mini Market Hafas, Hafriz Rifki; Azhmy, Muhammad Fauzan
Jurnal Ilman: Jurnal Ilmu Manajemen Vol 5, No 2 (2017)
Publisher : Sekolah Tinggi Ilmu Manajemen Sukma Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

the purpose of this study is to determine the influence of cultural, social, personal and psychological factors on consumer decision to buy consumer goods products on mini market in Medan City. The results of research conducted known that cultural factors affect the buying decision. Social factors affect the buying decision. Personal factors affect buying decisions While psychological factors have no effect on buying decisions. Looking at the partial test, it is known that the influence of social factors is stronger in influencing buying decision than other factors. In the F test known that cultural, social, personal and psychological factors affect the buying decision. While the ability of cultural, social, personal and psychological factors able to explain the buying decision of 0.598 or 59.8%. The remaining 40.2% is explained by other factors not included in this research model. As a basis that can be stated, among others, should pay more attention to social and personal cultural variables because the three are variables that affect the decision to buy.