Eka Nur Jannah, Eka Nur
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Pemaknaan Pelaku Usaha Dalam Pengembangan Pangan Lokal Di Kabupaten Lombok Barat Jannah, Eka Nur; Wastutiningsih, Sri Peni; Partini, Partini
Agro Ekonomi Vol 27, No 2 (2016): DESEMBER 2016
Publisher : Department of Agricultural Socio-Economics Faculty of Agriculture Universitas Gadjah Mada

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Abstract

This study has the purpose to explain the meaning of business actors in the development of local food in West Lombok and explain the meaning of busines actors towards the involvement of primary and secondary stakeholders in the development of local food in West Lombok. This study used a qualitative method with phenomenological approach. Selection of a method purposive. Selection of informants using methods purposive ie businesses which process local food derived from terrestrial plant. The results showed that the meaning of efforts in the development of local food is positive as it can be an additional source of income for families, create jobs and expand social networks, but variations in the types of processed and flavor is still less diverse and less than optimal marketing. Primary and secondary stakeholders involved in the development of local food by providing assistance and motivation to constantly improve the quality and quantity of processed food products locally as well as marketing. But some stakeholders are not optimal involvement in the development of local food. The lack of optimization due to a lack of common ground between the businessmen and the stakeholders as well as between the stakeholders. Looking forward there are organizations that can coordinate and stakeholder businesses so that they can equate the views related to the development of local food and stakeholders can engage with the optimal local food  development becomes more leverage.
STRATEGI PENGEMBANGAN PRODUK UNGGULAN KHAS MERU BETIRI Jannah, Eka Nur; Suciati, Luh Putu
UNEJ e-Proceeding 2018: Pembangunan Pertanian dan Peran Pendidikan Tinggi Agribisnis: Peluang & Tantangan di Era Indus
Publisher : UPT Penerbitan Universitas Jember

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Abstract

The distinctive superior product of Meru Betiri is a potential product that has competitiveness and is market oriented by utilizing abundant and diverse non-timber forest products (fruit plants and medicinal plants) in the Meru Betiri National Park area. Wonoasri Village, Tempurejo Subdistrict, Jember Regency as one of the buffer villages of the Meru Betiri National Park area has several regional special products through the Joint Business Group formed by the community as banana processing into "Cripika" banana and processed medicinal plants into syrup spices "Kraton". The high potential of bananas and medicinal plants in Wonoasri Village has required a strategy to optimize agricultural products in the downstream sector and strategic planning for marketing its products. This study aims to determine the marketing strategy in order to develop superior products typical of Meru Betiri. The research method is descriptive and analytical. The sampling method is purposive sampling. Methods of data collection are observation, interviews with questionnaires and documentation. Data analysis used is evaluation of inernal and external factors, SWOT analysis and QSPM. The results of the analysis show that alternative marketing strategies are an effort to develop a distinctive superior product of Meru Betiri based on the results of QSPM analysis: priority strategic alternatives (1) strengthening sales promotion activities with the total attractiveness score of 6.20, priority strategic alternatives (2) consistency product quality and business sustainability with the total attractiveness score of 5.95, and priority strategic alternatives (3) strengthening local economic partnerships 5.76