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Strategi Kesiapan UMKM Bogor dalam Menghadapi Persaingan Global Andrianto, Mokhamad Syaefudin
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol 11, No 2 (2016): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.11.2.97-102

Abstract

Globalization give threat and opportunities for Bogor Small Medium Enterprises (SME?s). The purpose of this research is analyzing Bogor SME?s readiness to compete from aspects of knowledge, experience, business scale, innovation, direct and indirect networking. Entrepreneurs survey  conducted in Bogor regency. Data processing used SmartPLS3. The result show experience, direct networking affect on innovation event experience has negative effect. Knowledge aspect, business scale and indirect networking do not have effect on innovation. In this case, Innovation has not been encourage SME?s readiness in global competition.  Only knowledge has been significant encourage SME?s readiness to global competition
Analisis Strategi Pemasaran Jasa Laboratorium Pangan (Studi Kasus pada M-Brio Food Laboratory) Munandar, Jono Mintarto; Triatmoko, Cinde; Andrianto, Mokhamad Syaefudin
Jurnal Manajemen dan Organisasi Vol 2, No 3 (2011): Jurnal Manajemen dan Organisasi
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v2i3.14209

Abstract

The competition is very tight, so M-BRIO Food Laboratory as one of the food testing laboratory requires suitable of marketing strategy. The purpose of this study were (1) Identify and analyze internal and external environmental factors that affect effectivity of the marketing strategy at M-BRIO Food Laboratory, (2) Recommend priorities and appropriate marketing strategies can be applied to the M-BRIO Food Laboratory. Formulation of marketing strategies that go through three stages, (1) the input stage using EFE matrix and IFE matrix,(2) matching stage using the SWOT matrix and,(3) decision stages using paired comparison method for selecting alternative strategies and continued with the analitycal hierarchy process (AHP) method to prioritize marketing strategies appropriate for the company. Internal environmental factors that become the main force is lead by a food expert that has been recognized nationally and internationally. While its main weakness are display of exterior and interior of the laboratory building has not been well-organized and performance of employees who have not been standardized. External environmental factors that can be used as the main opportunity is the development of the technology food testing laboratory. While the main threat for companies is bargaining power of consumers against the company's so high. Priorities recommended marketing strategies are (1) Conduct promotion and education to inform the quality of service, scope of product coverage and the parameters that have been accredited, to food companies, (2) campaign of food safety to the public as a form of promotion and education through food expert as endorser.
ANALISIS KEPUASAN PELANGGAN SURAT KABAR HARIAN PAGI RADAR BOGOR Arianti, Gusmia; Slamet, Alim Setiawan; Andrianto, Mokhamad Syaefudin
KOLEGIAL Vol 5 No 1 (2017): JANUARI-JUNI
Publisher : STIE DWI SAKTI BATURAJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1063.568 KB)

Abstract

Radar Bogor adalah surat kabar harian pagi lokal yang diterbitkan di Bogor milik Jawa Pos Grup. Persaingan surat kabar semakin ketat karena bermunculan surat kabar baru dan pergeseran preferensi konsumen. Perusahaan harus merencanakan strategi pemasaran yang inovatif berdasarkan kepuasan konsumen. Tujuan dari penelitian ini adalah untuk mengidentifikasi faktor-faktor yang mempengaruhi kepuasan pelanggan dan untuk menganalisis tingkat kepuasan pelanggan dari surat kabar Radar Bogor. Metode yang digunakan IPA-CSI (Important performance Analysis – Customer Satisfaction Index). Hasil identifikasi menunjukkan 29 atribut penting. Prioritas tinggi atribut untuk diperbaiki adalah desain tata letak, kualitas cetak dan kualitas dari tinjauan kolom Bogor Raya.Indeks tingkat kepuasan konsumen Radar Bogor adalah 69,24 persen.
Analisis Tata Letak Pabrik dan Pola Aliran Bahan Feronikel di FeNi Plant 3 PT Antam Tbk Unit Bisnis Pertambangan Nikel Sulawesi Tenggara Hidayat, Taufiq; Mulyati, Heti; Andrianto, Mokhamad Syaefudin
Jurnal Manajemen dan Organisasi Vol 9, No 3 (2018): Jurnal Manajemen dan Organisasi
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v9i3.28228

Abstract

ABSTRACTNickel industry is one of the industry that potentially to increase foreign exchange. PT Antam Tbk UBPN Southeast Sulawesi has land area about 169.194,937 m2 with 14.452,85 m2 of buildings in FeNi Plant 3. In producing nickel, PT Antam Tbk UBPN Southeast Sulawesi requires a more optimum layout and material flow pattern. The objective of this research was to analyzed the layout of production and material handling in the FeNi Plant 3. The methods used in this study were relationship analysis of production activity and Assembly Line Balancing. The result showed that the current ferronikel flow layout and flow pattern is shaped a straight line, and efficiency assembly line balansing about 71,25 percent.Keywords: assembly line balancing, ferronickel, material flow pattern, layout production.ABSTRAKIndustri pengolahan nikel merupakan salah satu industri yang berpotensi menambah devisa negara. PT Antam Tbk UBPN Sulawesi Tenggara memiliki luas lahan sekitar 169.194,937 m2 dengan luas bangunan di FeNi Plant 3 sekitar 14.452,85 m2. PT Antam Tbk UBPN Sulawesi Tenggara dalam memproduksi nikel memerlukan tata letak dan pola aliran bahan  yang lebih optimum. Tujuan penelitian yaitu menganalisis tata letak produksi dan pola aliran bahan feronikel di FeNi Plant 3 serta efisiensi keseimbangan lini perakitan. Metode yang digunakan adalah observasi dan analisis hubungan kedekatan aktivitas produksi dan keseimbangan lini perakitan. Hasil penelitian menunjukkan tata letak dan pola aliran bahan feronikel saat ini berbentuk garis lurus, serta efisiensi keseimbangan lini perakitan sebesar 71,25 persen.Kata kunci: feronikel, keseimbangan lini perakitan, pola aliran bahan, tata letak produksi.
Risk Management in Smallholder Cattle Production in Sekaran Village, Bojonegoro Cahyadi, Eko Ruddy; Andrianto, Mokhamad Syaefudin; Surahman, Surahman
Buletin Peternakan Vol 43, No 1 (2019): BULETIN PETERNAKAN VOL. 43 (1) FEBRUARY 2019
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (361.416 KB) | DOI: 10.21059/buletinpeternak.v43i1.23664

Abstract

This study analyzes risks in smallholder cattle production. A household survey was carried out among 109 farmers in a village of Sekaran, one of cattle production center in Bojonegoro, East Java. The monthly average income of farmer household was Rp. 293,877 per capita and it has 2-3 cattles on average. A risk matrix was applied to plot 17 risks related to cattle and farmer households into four quadrants based on the occurrence probability and severity level. Drought, feed scarcity, cattle diseases, and farmer sickness had “high probability and severity level”, and therefore were prioritized to be addressed. The logit regression model of feed scarcity, cattle diseases showed that economies of scale significantly reduced risk of feed scarcity but it could increase risk of cattle diseases. Risk of cattle diseases could be reduced significantly by applying more intensive hygiene and treatment. A livestock pattern transformation from individually separated cages under individual farmers into an integrated or colony farm under farmer group is suggested as a risk management strategy in order to achieve economies of scale and effectively control livestock hygiene and treatment.