Luki Adiati Pratomo, Luki Adiati
Fakultas Ekonomi Universitas Trisakti

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ANTESEDEN DARI NIAT PERILAKU PEMBELIAN PRODUK RAMAH LINGKUNGAN Prahasta, Giri; Pratomo, Luki Adiati
Jurnal Manajemen Vol 13, No 2 (2016): Jurnal Manajemen
Publisher : Jurnal Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (247.086 KB)

Abstract

This research aims to examine the effect of consumers attitude toward the protection of the environment, personal norms related to green issues, and consumers willingness to pay for green product attributes on the intention to green purchasing behavior . The data was gathered by using questionnaires and was collected from 153 respondents who had bought organic food in Jakarta. The sampling technique used is purposive sampling. Mutiple Regression is used to analyze the data. The findings showed that those antecedences of intentions to green purchasing behavior that consists of the consumers attitude toward the protection of the environment, personal norms related to green issues, and consumers willingness to pay for green product attributes have positive influence on intention to green purchasing behavior. For future research it is suggested to research other green products in addition to organic food products and add other variables.Keywords: Attitude toward the protection of the environment, Intention to green purchasing behavior
PERAN MEDIASI E-SATISFACTION DAN E-TRUST TERHADAP E-LOYALTY Asih, Rayi Retno Dwi; Pratomo, Luki Adiati
Jurnal Manajemen dan Pemasaran Jasa Vol 11, No 1 (2018): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1559.6 KB) | DOI: 10.25105/jmpj.v11i1.2537

Abstract

As the number of female customers shopping in online clothing stores increases, understanding how female customers’ e-loyalty is formed and fostered in this type of online store becomes very important. The purpose of this paper is to focus on female online clothing shoppers and to examine the mediating of e-loyalty in the context of online clothing stores: e-satisfaction and e-trust. The number  of respondents is 196 persons who have online clothing shopping experience in Jakarta. The structural equation modeling was performed to analyze the measurement and structural models. The results show that both Online Satisfaction and Online Security are positively associated with e-trust, whereas web design is not. Furthermore, Online Satisfaction turns positively influence e-loyalty for female online clothing shoppers.
Online Brand Experience: Drivers and Consequences Pratomo, Luki Adiati; Magetsari, Ovy Noviati Nuraini
Jurnal Dinamika Manajemen Vol 9, No 2 (2018): September 2018 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (260.276 KB) | DOI: 10.15294/jdm.v9i2.15192

Abstract

The purpose of this study is to determine the influence of brand involvement, customer-brand engagement, online brand experience to brand satisfaction and brand loyalty of mobile banking applications users in BCA, Bank Mandiri, BRI, and BNI as the big four most valuable brands in Indonesia. This study used primary data sources obtained directly by distributing questionnaires to 260 respondents. The sampling method used is non-probability sampling with purposive sampling technique, and the criteria of respondents used in this study are consumers who own and use mobile banking applications at least once a month. The research method used is SEM, analysis of data quality using a validity test and reliability test. The findings of this study are Brand Involvement has a positive effect toward Customer Brand Engagement, Customer Brand Engagement has a positive effect toward Online Brand Experience, Online Brand Experience has a positive effect toward Brand Satisfaction and Brand Loyalty. Brand Satisfaction has a positive effect toward Brand Loyalty. 
ANTESEDEN DAN KONSEKUENSI DARI PERCEIVED SERVICE RECOVERY Nugroho, Adrian; Pratomo, Luki Adiati
Prosiding Seminar Nasional Pakar Prosiding Seminar Nasional Pakar 2019 buku II
Publisher : Prosiding Seminar Nasional Pakar

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Abstract

This study aims to examine the effect of Involvement, Expectations, Fear ofrelationship loss, Feedback and Forgiveness on Perceived Service Recovery,and the influence of Perceived service recovery on Satisfaction.The researchdesign used is hypothesis testing research. The sample used was 293respondents who used a mobile provider for more than one year, hadexperienced service failure and had received service recovery from the provider.The sampling technique used was purposive sampling. The results show thatExpectations, Fear of relationship loss, Feedback, Forgiveness have positiveinfluences on Perceived Service Recovery but Involvement did not, andPerceived Service Recovery has a positiveimpact on Satisfaction.
PENGARUH KUALITAS JASA PERGURUAN TINGGI TERHADAP KEPUASAN DAN LOYALITAS MAHASISWA Iswara, Widya; Pratomo, Luki Adiati
Jurnal Riset Ekonomi dan Bisnis Vol 10, No 3 (2017): Desember 2017
Publisher : Pascasarjana Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1118.422 KB) | DOI: 10.26623/jreb.v10i3.788

Abstract

Tujuan dari penelitian ini adalah untuk menganalisa pengaruh kualitas jasa terhadap kepuasan dan loyalitas mahasiswa serta citra Perguruan Tinggi. Data diperoleh dengan cara menyebarkan kuisioner kepada  120 responden yaitu mahasiswa Universitas Trisakti. Data yang digunakan adalah data cross-sectional dan menggunakan purposive sampling sebagai metode pegambilan sampel. Alat analisis yang digunakan adalah Structural Equation Modeling (SEM). Hasil pengujian hipotesa menunjukkan bahwa aspek akademis, aspek non akademis dan reputasi  berpengaruh positif terhadap kepuasan mahasiswa, sedangkan aspek program dan akses tidak mempunyai pengaruh positif terhadap kepuasan mahasiswa. Kemudian kepuasan mahasiswa juga mempunyai pengaruh positif terhadap citra perguruan tinggi sementara kepuasan mahasiswa dan citra ternyata tidak mempunyai pengaruh positif terhadap loyalitas mahasiswa. Disarankan bagi Universitas Trisakti untuk memperkuat reputasi yang merupakan faktor terpenting dalam mempengaruhi kepuasan mahasiswa, serta mengembangkan strategi hubungan pemasaran agar dapat meningkatkan loyalitas mahasiswa. Untuk penelitian selanjutnya disarankan mengevaluasi penetapan harga (price fairness) dalam mencapai kepuasan dan loyalitas  mahasiswa.  .The purpose of this study is to analyze the impacts of higher education service quality towards student satisfaction and Loyalty, and student satisfaction towards university image and student loyalty. The data was gathered using questionnaires and was collected from 120  respondents who study at Trisakti University. The data was using cross-sectional and the sampling method was using purposive sampling. This research were using Structural Equation Modeling (SEM) as analysis method.The finding shows that academic aspects, non-academic aspects and reputation influenced  students satisfaction while program issues and access did not have impact on students satisfaction.  The other results proved that students satisfaction influence University image but surprisingly students satisfaction and University image did not have impact on students loyalty.  Very important for Trisakti University to improve their image because this is one strong factor in building students satisfaction, while they have to develop customer relationship management with their students and alumni to strengthen their students loyalty. To understand more student satisfaction, it advised to examine the price fairness as one possible factor in building students satisfaction and loyalty. 
ANTESEDEN DARI NIAT PERILAKU PEMBELIAN PRODUK RAMAH LINGKUNGAN Prahasta, Giri; Pratomo, Luki Adiati
Jurnal Manajemen Vol 13 No 2 (2016): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (247.086 KB)

Abstract

This research aims to examine the effect of consumers attitude toward the protection of the environment,personal norms related to green issues, and consumers willingness to pay for green product attributes on theintention to green purchasing behavior . The data was gathered by using questionnaires and was collectedfrom 153 respondents who had bought organic food in Jakarta. The sampling technique used is purposivesampling. Mutiple Regression is used to analyze the data. The findings showed that those antecedences ofintentions to green purchasing behavior that consists of the consumers attitude toward the protection of theenvironment, personal norms related to green issues, and consumers willingness to pay for green productattributes have positive influence on intention to green purchasing behavior. For future research it issuggested to research other green products in addition to organic food products and add other variables.