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PENGARUH CITRA DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS MEREK: SURVEI PELANGGAN LUX CAIR DI CARREFOUR MT. HARYONO Rizan, Mohamad
Econosains: Jurnal Online Ekonomi & Pendidikan Vol 9 No 1 (2011): Econosains: Jurnal Online Ekonomi dan Pendidikan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

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Abstract

Abstract Generally, the purposes of this research are: (1) Knowing the description of the brand image, brand trust, and brand loyalty, (2) Determining/Knowing the influence of brand image towards brand loyalty, (3) Determining/Knowing the influence of brand trust towards brand loyalty, (4) Determining/Knowing the influence of brand image and brand trust simultaneously towards brand loyalty. The units of analysis are buyers or users of Lux at Carrefour MT. Haryono. Observation units are 200 respondents who are the visitors of Carrefour MT. Haryono, who have bought or used liquid Lux for one year or more. The research type is descriptive and research method using explanatory causal survey. Descriptive analysis showed: (a) benefit dimension is the most dominant dimension in brand image variables, (b) company characteristic dimension is the most dominant dimension in brand trust variables, and (c) commitment dimension is the most dominant dimension in brand loyalty variables. The results of hypothesis testing are: 1) brand image variable has a significant influence to brand loyalty with beta coefficient of 0.297, T-test of 4.850 with significance level of 0.000; 2) brand trust variable has a significant influence to brand loyalty with beta coefficient of 0.468, T-test of 7.657 with significance level of 0.000; 3) the influence of brand image and brand trust simultaneously towards brand loyalty is 44.5%. Keywords: Brand Image, Brand Trust, Brand Loyalty, Lux
GAYA KEPEMIMPINAN, MOTIVASI, KOMPENSASI DAN KINERJA KARYAWAN: STUDI PADA PT. SUMBER INTI PANGAN TANGERANG Triyanto, Aloyius Harry; Rizan, Mohamad; Santoso, Budi
Jurnal Pendidikan Ekonomi Dan Bisnis (JPEB) Vol 4 No 1 (2016): Jurnal Pendidikan Ekonomi & Bisnis
Publisher : Faculty of Economics, State University of Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (122.813 KB) | DOI: 10.21009/JPEB.004.1.2

Abstract

The aim of this study was to determine the effect of leadership style, motivation and compensation to employees performance of PT. Sumber Inti Pangan, Tangerang. Data taken in this research is 99 people taken by random sampling. Data were collected using a questionnaire, and then the data obtained are analyzed. From the results of hypothesis testing and analysis using multiple linear regression analysis, it is evident that the leadership, motivation and compensation significant influence on employee performance. The variables that have the greatest influence on employee performance is leadership. With the results of this analysis, the company needs to further encourage and apply the appropriate leadership style because it proved instrumental in improving the performance of employees in addition to the need for the leadership of the company continue to pay attention to employee motivation as this will encourage a sense of pride and a sense of belonging and loyalty is high. The same was done to efforts to improve the provision of compensation, either directly or indirectly to improve employee performance.
Analisis Penerimaan dan Penggunaan Teknologi Ojek Online dengan TAM Christina, Hanna; Suhud, Usep; Rizan, Mohamad
Jurnal Pendidikan Ekonomi Dan Bisnis (JPEB) Vol 6 No 1 (2018): Jurnal Pendidikan Ekonomi & Bisnis (DOAJ Indexed)
Publisher : Faculty of Economics, State University of Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (496.374 KB) | DOI: 10.21009/JPEB.006.1.4

Abstract

The purpose of this research is to examine factors acceptance and use behaviour of motorcycle online. A conceptual framework has been developed based on the Technology Acceptance Model (TAM) theory. A questionnaire was developed and used to collect information from 358 respondents from motorcycle online user.Questionnaire survey was conducted in South Tangerang, Indonesia. The quantitative research methode was used with convenience method of sampling. The results reveal that the Perceived Ease of Use also has influence to Perceived Usefulness and Perceived Usefulness has significant influence to behavioural intention. Attitudes also positively influencing the behavioural intention motorcycle online. Facilitating Condition have significant influence to use behaviour of the motorcycle online. Behaviour intention has a positive impact on use behaviour of the motorcycle online. Keywords: Technology Acceptance Model, Penerimaan Dan Penggunaan Teknologi Ojek Online, UTAUT,Perilaku Konsumen.
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (STUDI BANDING KONSUMEN INDOMIE DAN MIE SEDAAP) Rizan, Mohamad; Handayani, Kartika Lestari; RP, Agung Kresnamurti
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol 6 No 1 (2015): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (289.318 KB) | DOI: 10.21009/JRMSI.006.1.07

Abstract

PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (STUDI BANDING KONSUMEN INDOMIE DAN MIE SEDAAP)Mohamad RizanFakultas Ekonomi Universitas Negeri Jakartae-mail : Mohamadrizan72@gmail.comKartika Lestari HandayaniFakultas Ekonomi Universitas Negeri Jakartae-mail : kartikalh93@gmail.comAgung Kresnamurti RPFakultas Ekonomi Universitas Negeri Jakartae-mail : ak_prabu99@yahoo.comABSTRACTThe purpose of this research are, to know the description of purchase decision, brand image and product quality of consumen of Indomie and consumen of Mie Sedaap, test empirically the influence of brand image toward purchase decision of consumen of Indomie and consumen of Mie Sedaap , test empirically the influence of product quality toward purchase decision of consumen of Indomie and consumen of Mie Sedaap, test empirically the influence of brand image and product quality toward purchase decision of consumen of Indomie and consumen of Mie Sedaap.. The hypothesis test shows, there is significant influence from brand image and product quality toward purchase decision.Keywords: brand image, product quality, purchase decision, mie instant
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN (SURVEI PELANGGAN SUZUKI, DEALER FATMAWATI, JAKARTA SELATAN) Rizan, Mohamad; Andika, Fajar
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol 2 No 2 (2011): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

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Abstract

The objective of this study is to describe clearly about product quality, service quality and customer satisfaction in dealer Suzuki Fatmawati, Jakarta Selatan. The method is descriptive and explanatory research survey. The samples taken are customers who do service in dealer Suzuki Fatmawati, Jakarta Selatan, with 225 respondents. The sampling technique used purposive sampling, research instruments is to use questionnaires, and using multiple linear regression analysis. The result of this descriptive study is product quality variable and service quality variable influence customer satisfaction variable. Results of hypothesis testing showed: 1) Product quality variable negatively affect customer satisfaction variables, 2) Service quality variable has positive influence on customer satisfaction variable; 3) This study shows that the percentage contribution of the influence of independent variables (product quality and service quality) to the dependent variable (customer satisfaction) of 5.6% (R Square). Keyword: Product Quality, Service Quality, Customer Satisfaction
PENGARUH GAYA KEPEMIMPINAN TRANSAKSIONAL DAN TRANSFORMASIONAL, MOTIVASI SERTA KOMPETENSI TERHADAP KINERJA KARYAWAN PT. SANJAYATAMA LESTARI Oktora, Jublina; Rizan, Mohamad; Situngkir, Sihol
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol 1 No 1 (2018): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (541.042 KB) | DOI: 10.21009/JDMB.01.1.2

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Abstrak: Dalam penelitian ini tujuannya adalah untuk melakukan pengujian secara sistematis Pengaruh Gaya Kepemimpinan Transaksional Dan Transformasional, Motivasi Serta Kompetensi Terhadap Kinerja Karyawan PT. Sanjayatama Lestari. Sampel yang digunakan adalah karyawan PT. Sanjayatama Lestari dengan jumlah responden sebanyak 95 orang. Analisis yang digunakan adalah regresi linear berganda. Penelitian ini menguji 5 variabel yaitu Gaya Kepemimpinan Transaksional (X1), Gaya Kepemimpinan Transformasional (X2), Motivasi (X3) dan Kompetensi (X4) sebagai variabel bebas dan kinerja (Y) sebagai variabel terikat. Pengujian secara parsial menunjukkan bahwa gaya kepemimpinan transaksional berpengaruh sebesar 3,876 (positif dan signifikan) terhadap kinerja. Gaya kepemimpinan transformasional juga berpengaruh secara signifikan sebesar 3,128. Selanjutnya, motivasi juga mempunyai pengaruh secara signifikan sebesar 4,210 dan yang terakhir yaitu kompetensi berpengaruh secara signifikan sebesar 6,283.   Kata Kunci: Gaya kepemimpinan transaksional, gaya kepemimpinan transformasional, motivasi, kompetensi, kinerja dan regresi linear berganda. 
PENGARUH FAKTOR EKONOMI MAKRO, STRATEGI PERLUASAN MARKET SHARE DAN KARAKTERISTIK BANK TERHADAP PROFITABILITAS PT. BANK PEMBANGUNAN DAERAH JAWA BARAT DAN BANTEN, TBK Andriansyah, Novi; Rizan, Mohamad; Wiralaga, Harya Kuncara
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol 1 No 1 (2018): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1069.558 KB) | DOI: 10.21009/JDMB.01.1.3

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Abstrak : Penelitian ini dilakukan untuk menguji pengaruh faktor ekonomi makro yang diproksi dengan tingkat inflasi dan pertumbuhan GDP, strategi perluasan market share yang diukur dengan penambahan jaringan kantor untuk meningkatkan penghimpunan Dana Pihak Ketiga (DPK) dan penyaluran kredit serta karakteristik bank yang diukur dengan LDR, CAR, NPL, BOPO, SIZE terhadap Profitabilitas yang diproksi dengan Return On Asset (ROA) Bank BJB. Data yang digunakan dalam penelitian ini diperoleh dari Laporan Keuangan publikasi Bank BJB selama periode triwulan I tahun 2005 sampai dengan triwulan IV tahun 2013, serta laporan publikasi Statistik Perbankan Indonesia melalui website. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi linier berganda dimana sebelumnya data telah diuji dengan pengujian asumsi klasik yang meliputi uji normalitas, uji heteroskedastisitas, uji autokorelasi dan uji multikolinieritas. Selama periode penelitian menunjukan bahwa data penelitian berdistribusi normal. Kemudian berdasarkan hasil uji normalitas, uji heteroskedastisitas, uji autokorelasi dan uji multikolinieritas tidak ditemukan variabel yang menyimpang dari asumsi klasik. Hal ini menunjukkan bahwa data yang tersedia telah memenuhi syarat untuk menggunakan model persamaan regresi linier berganda. Hasil penelitian ini menunjukkan bahwa variabel tingkat inflasi dan pertumbuhan GDP tidak menunjukkan pengaruh signifikan terhadap profitabilitas (ROA) Bank BJB. Begitu juga dengan variabel market share, LDR, CAR, NPL, maupun Size tidak berpengaruh signifikan terhadap profitabilitas (ROA) Bank BJB. Sedangkan variabel BOPO berpengaruh negatif signifikan terhadap profitabilitas (ROA) Bank BJB. Nilai koefisien determinasi (R2 adjusted) sebesar 0.6798 artinya bahwa variasi variabel-variabel eksogen/ independen mampu menjelaskan profitabilitas (ROA) sebesar 67.98 persen, sisanya oleh variabel lain di luar model. Kata kunci : Faktor Ekonomi Makro, Market Share, Karakteristik Bank, Profitabilitas, Regresi Linier Berganda.
Niat Berbelanja Online Siswa Sekolah Menengah Pertama Rahma Putri, Erriska; Suhud, Usep; Rizan, Mohamad
Jurnal Pendidikan Ekonomi Dan Bisnis (JPEB) Vol 5 No 2 (2017): Jurnal Pendidikan Ekonomi & Bisnis (DOAJ Indexed)
Publisher : Faculty of Economics, State University of Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (556.375 KB) | DOI: 10.21009/JPEB.005.2.2

Abstract

This study is to understand the effect of perceived characteristics, personal innovativeness, and self-efficacy on the intention online shopping. In contrast to previous studies on online shopping, this study refers to the Technology Acceptance Theory that is integrated with the Innovation Diffusion Theory. Respondents of this study are junior high school students in Jakarta. By using the quantitative research methods and convenience methods to collect data, so the respondents as many as 356 students of junior high school have been taken. The data collected were then analyzed by using Structural Equation Modeling by confirmatory factor analyses. Four of the five hypotheses were accepted. This study carried out findings that the TAM can be integrated with the IDT to predict the intentions of online shopping, so the businessman of online shopping can know the direct or indirect effect from the perceived characteristics, self-efficacy, and personal innovativeness to the intention online shopping. Keywords: Technology Acceptance Model, Innovation Diffusion Theory, niat belanja online, persepsi, pelajar SMP