Oktri Permata Lani, Oktri Permata
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PENGARUH IKLAN TELEVISI MEDIA MASSA TERHADAP PERILAKU KONSUMTIF MASYARAKAT DESA SARI GALUH KECAMATAN TAPUNG KABUPATEN KAMPAR KIRI PEKANBARU Lani, Oktri Permata
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 3, No 2: WISUDA OKTOBER 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Advertising today has become the most widely encountered anywhere in the mass media, and also has many fans. Advertising has become a media mainstay for producers to introduce their products and promote their products. Because it is undeniable that many ads can hypnotize audiences. Basically, advertising is a form of mass communication used by advertisers to deliver messages or information to the public through a particular medium (Suhandang, 2005). The messages contained in the ad had a remarkable influence on audiences to trigger the consumption of the product. Until the end of the product, not consciously aware of, has become part of consumers lives. Television has become a part of a modern society that functions other than as a disseminator of information and entertainment, as well as a promotional tool products most powerful in herding the public mind the target audience is, to enter the trap through television advertising until in the end the audience was willing to spend pocket, just to follow what is being offered through a series of fantastic images that have been constructed meaning. Ads are part of the promotional mix, which is part of the 4Ps in the marketing mix of products that place, price and promotion. For advertising, promotion strategy serves as the main tool in creating awareness of the products and the state of mind of potential customers to take good purchasing decisions.Keywords : Advertsing, Television, Consumptive Behaviour
KOMUNIKASI PEMASARAN USAHA KULINER DI KOTA PEKANBARU Lani, Oktri Permata; Havifi, Ilham
Alfuad: Jurnal Sosial Keagamaan Vol 2, No 2 (2018)
Publisher : IAIN Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (358.1 KB) | DOI: 10.31958/jsk.v2i2.1444

Abstract

The city of Pekanbaru is a strategic area where the population is increasing and becoming a metropolitan city. The rapid development of Pekanbaru City is also reflected in the rapid growth of businesses in various places, with various business sectors. One of the most prominent efforts is the business in the culinary field. Almost in every corner of the culinary business available in the city of Pekanbaru with a variety of culinary choices. The great desire of culinary entrepreneurs in the city of Pekanbaru in carrying out their business, maintaining, developing to become bigger and then reaching the peak. In this case, three culinary ventures in Pekanbaru, namely Martabak Djoeragan, Mini Chef and Waroenk Baper, require marketing communication in the introduction of their culinary business to the community, not only as an introduction but also to maintain the existence of their business. This study uses quality methods. The results of this study indicate that the clinical marketing communication of the clinicians in Pekanbaru Kta through advertising activities, sales promotion activities, public relations and public relations activities, personal sales activities, direct marketing activities, event activities and experiences. Besides marketing communication is also associated with brand equity, which is seen from brand awareness and response to the brand. The use of New Media is very important in maintaining, introducing, and developing its business.