Hanifah Ihsaniyati, Hanifah
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KEBUTUHAN INFORMASI PETANI PADA LAHAN SAWAH MARJINAL (Kasus Desa Wadas Kecamatan Kandangan Kabupaten Temanggung)

Caraka Tani: Journal of Sustainable Agriculture Vol 27, No 2 (2012): October
Publisher : Universitas Sebelas Maret

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Abstract

Information is very important to reach purpose included for a farmer. The farmers tilling the farm which can only depend on rain water need information to survive, solve problems, lessen uncertainty, increase welfare, and to compete with other competitors. In accordance with the new paradigm in development and communication, the information presented by agricultural information organization should come from the need of information which is really felt by farmers. Being known from the previous study, the fact in the location of research indicates that agricultural extensions program was not really arranged with the farmers themselves or based on the need of  information of farmer. Therefore, the purpose of this research is to fins the farmers’ need of information. The method of research which is used qualitative approach and constructive paradigm. The result of research indicates that the information need by farmers are concerning cultivation, capitalization, marketing, the rule of government and agricultural extension.

STRATEGI INTEGRATED MARKETING COMMUNICATION (IMC) USAHA KEDAI SUSU MOM MILK UNTUK MENARIK MINAT KONSUMEN

SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 13, No 2 (2017): February 2017
Publisher : Sebelas Maret University

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Abstract

Abstract: This study aims to identify the activities of Integrated Marketing Communications Mom Milk in maintaining marketing activities and consumer interest. Then the strategy could be an alternative strategy for the other businesses in the face of the ASEAN Economic Community. The basic method used in this research is descriptive qualitative method. The location of this study purposively taking case study in Mom Milk considering that Mom Milk is milk bar businesses that are already using some of the activities of integrated marketing communications. Sources of data in this study is a resource, and field observations. Researchers collected data were interviews, records and documentation. Data analysis techniques in this study using an interactive model that consists of three basic components: data reduction, data presentation, and drawing conclusions with the verification to know each Integrated Marketing Communication activities carried out by Mom Milk. The results showed that the marketing communication activities conducted by Mom Milk is linked activities and support each other to inform Mom Milk to consumers. Each activity has functionality ranging from building awareness through radio advertising and magazine advertising, advertising to persuade consumers via the Internet and social media, and to maintain customer loyalty through the provision of incentives andprom  otion to its customers. Barriers faced by Mom Milk is the number of competitorsand peoples lifestyles are highly volatile change. However, through creativity and innovation Milk Mom both of products and marketing styles, Mom Milk was never afraid to face it.Abstrak: Penelitian ini bertujuan untuk mengindentifikasi kegiatan IntegratedMarketing Communications kedai Susu Mom Milk dalam mempertahankan kegiatanpemasaran dan menarik minat konsumen. Kemudian strategi tersebut bisa menjadialternatif strategi bagi pelaku usaha lain dalam menghadapi ASEAN EconomicCommunity.Metode dasar yang digunakan dalam penelitian ini adalah metodedeskriptif kualitatif. Lokasi penelitian ini secara purposive mengambil studi kasus diMom Milk dengan pertimbangan bahwa Mom Milk merupakan usaha kedai susu yangsudah menggunakan beberapa kegiatan komunikasi pemasaran terpadu. Sumber datapada penelitian ini adalah narasumber, dan observasi lapangan. Penelitimengumpulkan data menggunakan teknik wawancara, pencatatan, dan dokumentasi.Teknik analisis data dalam penelitian ini menggunakan model analisis interaktif yangterdiri dari 3 komponen pokok yaitu reduksi data, sajian data, dan penarikan simpulandengan verifikasinya untuk mengetahui masing-masing kegiatan Integrated MarketingCommunication yang dilakukan oleh Mom Milk.Hasil penelitian menunjukkan bahwakegiatan komunikasi pemasaran yang dilakukan oleh Mom Milk merupakan kegiatanyang saling berhubungan dan saling mendukung untuk menginformasikan Mom Milkkepada para konsumen. Setiap kegiatan memiliki fungsi mulai dari membangun kesadaran melalui iklan radio dan iklan majalah, membujuk konsumen melaluiperiklanan internet dan media social, dan untuk menjaga loyalitas konsumen melaluipemberian insentif dan promosi kepada para konsumennya. Hambatan yang dihadapioleh Mom Milk adalah banyaknya pesaing dan gaya hidup masyarakat yang sangatmudah berubah ubah. Namun melalui kreatifitas dan inovasi Mom Milk baik itu dariproduk maupun gaya pemasaran, Mom Milk tidak pernah takut untuk menghadapinya.

PEMBERDAYAAN KELOMPOK WANITA TANI PADA USAHA BATIK TULIS: UPAYA PENINGKATAN PENDAPATAN DAN KEMANDIRIAN

E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 8, No 1 (2017): E-DIMAS
Publisher : Universitas PGRI Semarang

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Abstract

Kelompok Batik (tulis)“Mutiara 1" dan “Mutiara 2" adalah adalah kelompok usaha batik tulis yang masing-masing beranggotakan 10 orang wanita tani yang baru bebas dari buta huruf (tindak lanjut dari program pasca keaksaraan fungsional/buta huruf). Kelompok ini berlokasi di Desa Wonolopo Kecamatan Tirtomoyo sudah terbentuk mulai Tahun 2011. Usaha batik tulis yang dikelola selama ini belum dikembangkan potensinya sebagai produk sandang yang kompetetitif dan bernilai ekonomis dengan mengikuti kaidah Good Manufacturing Practices (GMPs), seperti penggunaan berbagai alat teknologi tepat guna untuk membatiksehingga selama ini kelompok hanya menjual dalam bentuk batik mentah dengan harga yang relatif murah yaitu berkisar antara Rp 75.000,- sampai Rp 80.000,-, sementara harga batik yang sudah di finishing seharga Rp 250.000 sampai Rp 300.000,-. Perlu pendampingan kelompok tersebut agar pendapatan meningkat. Kegiatan pendampinganyang telah dilakukan adalah pelatihan finishing batik tulis, introduksi alat finishing batik, pameran (expo), dan pendampingan yang dilakukan dengan beberapa teknik pendekatan.

Loyalitas Petani Dalam Melakukan Pembelian Benih Padi Produksi PP Kerja Di Solo Raya

SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 14, No 2 (2018): Februari 2018
Publisher : Sebelas Maret University

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Abstract

The purpose of this research are   (1) to know the influence   of product quality, price, service quality toward the customer satisfaction PP Kerja and (2) to know the influence of product quality, price, service quality and customer satisfaction toward the PP Kerja’s customer loyalty. The research here used explanatory research in this research. The sample used by 50 farmers who are customers of PP Kerja. The sampling technique using Convenience Sampling. Data were collected by questionnaire. The technique of collecting data was solved through observation, interviews and recording. Analysis of the data used is descriptive analysis and path analysis (path analysis). The results of this research showed that (1) the product quality  (X1),  price  (X2)  and  service  quality  (X3)  simultaneously  influenced  the customer satisfaction of PP Kerja (Y1). The total influenced of each variabel is 0,339;0.178 and 0.543. (2) the product quality (X1), price (X2), service quality (X3) and customer satisfaction (Y1) simultaneously influenced the customer loyalty of PP Kerja (Y2). The price variable could influence the total of customer satisfaction 0,222; the service quality variable 0,362 and the customer satisfaction variable 0,442 it could give influence toward the customer satisfaction.