Aswanti Setyawati, Aswanti
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Kepemimpinan di Atas Kapal Setiawati, Rini; Setyawati, Aswanti; Akira, Honny Fiva
JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK Vol 5, No 3 (2018): NOVEMBER
Publisher : Sekolah Tinggi Manajemen Transportasi (STMT) Trisakti

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Abstract

The leadership of a ship captain is often a philosophy or role model that is ideally used for professional leaders and family leaders. As we often hear, a leader is commonly related to a boat captain who leads a fleet across a vast sea to the dock, with the power to control the steering wheel. The purpose of this study is to explore the character of the captain's leadership on a ship that can be taken as a leadership philosophy in general. The research method used was a phenomenological approach since the problems studied involve problems that developed in the life of the captain. The phenomenology approach is one of the qualitative method approaches. Broadly speaking, leadership on board represents the ability to gain respect and authority from the crew. On the ship, leadership is a requirement for the growth of the organization of crew activities. In the shipping industry, there is a constant need to identify and nurture future leaders who have the potential to excel in critical leadership roles on board.
The Implementation of Blue Ocean Strategy To Create A Market Niche Hanifah, Hanifah; Setyawati, Aswanti; Octaviani, Reni
JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK Vol 2, No 02 (2015): JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK
Publisher : STMT Trisakti

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Abstract

Business competition among companies has led to major changes. Thus, companies must be responsive to the business strategy implemented [by competitors] and create business opportunities that can generate profits. One way is to implement Blue Ocean Strategy that allows businesses to create a niche market to get out of the red ocean competition so that competition becomes irrelevant. This study is aimed at analyzing the condition of a company implementing the Blue Ocean Strategy represented by PT Kintetsu World Express in the period of 2012-2013. By using the descriptive method and the theories in strategic management, it is clearly visible how the implementation of Blue Ocean Strategy by PT Kintetsu World Express Indonesia can make the company win the competition and becomes the “Market Leader”. Making the Internal Process Company (IPF - BOS) in order to optimize the implementation of Blue Ocean Strategy, making the value of the company and the products to be better in the consumer’s perspective.
THE IMPLEMENTATION OF BLUE OCEAN STRATEGY TO CREATE A MARKET NICHE Hanifah, Hanifah; Setyawati, Aswanti; Octaviani, Reni Dian
JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK Vol 2, No 2 (2015): JULI
Publisher : Sekolah Tinggi Manajemen Transportasi (STMT) Trisakti

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Abstract

Business competition among companies has led to major changes. Thus, companies must be responsive to the business strategy implemented [by competitors] and create business opportunities that can generate profits. One way is to implement Blue Ocean Strategy that allows businesses to create a niche market to get out of the red ocean competition so that competition becomes irrelevant. This study is aimed at analyzing the condition of a company implementing the Blue Ocean strategy represented by PT Kintetsu World Express in the period of 2012-2013. By using the descriptive method and the theories in strategic management, it is clearly visible how the implementation of Blue Ocean Strategy by PT Kintetsu World Express Indonesia can make the company win the competition and becomes the “Market Leader”. Making the Internal Process Company (IPF - BOS) in order to optimize the implementation of Blue Ocean Strategy, making the value of the company and the products to be better in the consumer’s perspective.
Strategi Pemasaran Perusahaan Logistik Wulandari, Diah Ayu; Setyawati, Aswanti
JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK Vol 5, No 2 (2018): JULI
Publisher : Sekolah Tinggi Manajemen Transportasi (STMT) Trisakti

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Abstract

The purpose of the study was to assess the effect of marketing strategy of the company’s performance and the role of competition environment in moderating the marketing strategy of the company’s performance. The MRA (Moderated Regression Analysis) was used as the analyzing method. The result shows that there is a significant and positive effect of the marketing strategy of the company’s performance (r = 0, 912), and a significant and positive effect of the logistics competition environment of the company’s performance (r = 0, 955). The role of competition environment in moderating the negative relation between marketing strategy and company’s performance since the competition environment comes from outside and could threaten the company’s marketing and decrease the performance.