Aisyah Rahmawati, Aisyah
STMT Trisakti

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The Loyalty of Garuda Indonesia Customers to The Route of Jakarta-Surabaya Rahmawati, Aisyah
JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK Vol 2, No 3 (2015): JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK
Publisher : STMT Trisakti

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Abstract

Survey methods are used to determine the effect of pricing policy implementation (X1), quality of service (X2), and customer loyalty (Y) on PT. Garuda Indonesia, for Jakarta- Surabaya route in 2014. With a population of 773 154 passengers and a sample of 400 respondents, the data is obtained through questionnaires using Likert scale. With a simple and multiple linear regression analyses, simple and partial correlation, with significance level at α = 0.05, it was found that, first, there is a positive relationship between pricing policy and customer loyalty. The variation that occurs in customer loyalty is determined by pricing policy. Secondly, there is a positive relationship between service quality and customer loyalty. The variation that occurs in customer loyalty is determined by service quality. Third, there is a positive influence of pricing policy and service quality on customer loyalty with the coefficient of determination ry1.22 = 0.354, so 35.4% variation happening to customer loyalty is determined simultaneously by pricing policy and service quality. The implication proves that customer loyalty can be enhanced by improving the pricing policy and service quality. Keywords: customer loyalty, pricing policy, service quality.
The Perceived Image of TransJakarta Bus Rapid Transit Warman, Andri; Firdaus, Muhammad Iqbal; Rahmawati, Aisyah
JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK Vol 2, No 1 (2015): JURNAL MANAJEMEN TRANSPORTASI & LOSGISTIK
Publisher : STMT Trisakti

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Abstract

Public transport services provided by Bus Rapid Transit TransJakarta has been launched by the local government of DKI Jakarta as a mass and rapid transport mode that can attract the users of personal vehicle to use this mode of transport. Although the passengers are increasing, but the condition has not reached the optimum level yet. This study is done as an attempt to map the image perceived by the users, either frequent users, occasional users, or non-frequent users. The image projected by the users will depend on the experience degree and information each individual has. The method used here is descriptive analysis and reduction factor to obtain the dimensions of image in the respondents’ mind toward TransJakarta bus. The result shows five dimensions that construct the image, namely affective dimension (Eigenvalue = 5,488, or 26% of all variances), dimension of vehicle aspects (Eigenvalue = 1,794, or 8.5% of all variances), dimension of service characteristic (Eigenvalue = 1,635, or 7.8% of all variances), dimension of impact on the trip (Eigenvalue = 1,348, or 6.4% of all variances), and dimension of impact on the user/other people (Eigenvalue = 1,088, or 5.1% of all variances). Keywords: image, TransJakarta, Bus Rapid Transit, perception, transport
THE PERCEIVED IMAGE OF TRANSJAKARTA BUS RAPID TRANSIT Warman, Andri; Firdaus, Muhammad Iqbal; Rahmawati, Aisyah
JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK Vol 2, No 1 (2015): MARET
Publisher : Sekolah Tinggi Manajemen Transportasi (STMT) Trisakti

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Abstract

Public transport services provided by Bus Rapid Transit TransJakarta has been launched by the local government of DKI Jakarta as a mass and rapid transport mode that can attract the users of personal vehicle to use this mode of transport. Although the passengers are increasing, but the condition has not reached the optimum level yet. This study is done as an attempt to map the image perceived by the users, either frequent users, occasional users, or non-frequent users. The image projected by the users will depend on the experience degree and information each individual has. The method used here is descriptive analysis and reduction factor to obtain the dimensions of image in the respondents’ mind toward TransJakarta bus. The result shows five dimensions that construct the image, namely affective dimension (Eigenvalue = 5,488, or 26% of all variances), dimension of vehicle aspects (Eigenvalue = 1,794, or 8.5% of all variances), dimension of service characteristic (Eigenvalue = 1,635, or 7.8% of all variances), dimension of impact on the trip (Eigenvalue = 1,348, or 6.4% of all variances), and dimension of impact on the user/other people (Eigenvalue = 1,088, or 5.1% of all variances).
THE LOYALTY OF GARUDA INDONESIA CUSTOMERS TO THE ROUTE OF JAKARTA-SURABAYA Rahmawati, Aisyah
JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK Vol 2, No 3 (2015): NOVEMBER
Publisher : Sekolah Tinggi Manajemen Transportasi (STMT) Trisakti

Show Abstract | Original Source | Check in Google Scholar | Full PDF (240.506 KB)

Abstract

Survey methods are used to determine the effect of pricing policy implementation (X1), quality of service (X2), and customer loyalty (Y) on PT. Garuda Indonesia, for Jakarta-Surabaya route in 2014. With a population of 773 154 passengers and a sample of 400 respondents, the data is obtained through questionnaires using Likert scale. With a simple and multiple linear regression analyses, simple and partial correlation, with significance level at α = 0.05, it was found that, first, there is a positive relationship between pricing policy and customer loyalty. The variation that occurs in customer loyalty is determined by pricing policy. Secondly, there is a positive relationship between service quality and customer loyalty. The variation that occurs in customer loyalty is determined by service quality. Third, there is a positive influence of pricing policy and service quality on customer loyalty with the coefficient of determination ry1.22 = 0.354, so 35.4% variation happening to customer loyalty is determined simultaneously by pricing policy and service quality. The implication proves that customer loyalty can be enhanced by improving the pricing policy and service quality.