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Peranan Komunikasi Visual bagi Identitas Perusahaan

Humaniora Vol 4, No 1 (2013): Humaniora
Publisher : Bina Nusantara University

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Abstract

In the current era of globalization, along with expanding the market, many companies are competing to attract the attention of consumers to buy their products. One way to compete and survive in this growing market is by creating an image and visual identity. Strong characters could position the image of a company, visual identity is so necessary in showing the image which wants to be introduced to the public. The vigorous competition between firms creates visual identity, become a prominent feature of each companies. Therefore, it is needed a visual communication designer who can create and develop the concept of corporate identity systems. Visual communication designer also have responsibility to create identity into a system that does not sell directly, but provides identity, information, persuasive and ultimately serves as an effective marketing media. 

Pengaruh Intangible, Assets, Firm Size, Investment Opportunity Set, Probitabilitas dan Coorporate Governance terhadap Firm Value pada Perusahaan Manufaktur Sektor Industri Konsumsi Periode 2014-2016

Jesya (Jurnal Ekonomi & Ekonomi Syariah) Vol 2 No 2 (2019): Jesya Volume 2 Nomor 2 Periode Juni 2019
Publisher : Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

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Abstract

The firm value shows that the prosperity of stakeholders will increase, if the stock price is increased as well. The value of the company becomes very important because it reflects the company's performance which can affect investors' perceptions of the company. This research is meant to find out the influence of intangible asset, firm size, invesment opportunity set, profitability and corporate governance.The research population is consumption industry companies listed on the Indonesia Stock Exchange (IDX) for the 2014-2016 periods.The sample in this study is manufacturing company according to the criteria established and there are 21 manufacturing companies and they have been selected by using purposive sampling. The statistic test instrument uses SPSS 23 version which is carried out to perform classic assumption test, multiple linear regressions analysis, and the hypothesis test. based on the result of normality test, multicolinearity test, heterocedasticity, and autocorrelation, some variables that deviate from the classic asssumption have not been found. the result of the hypothesis test shows that : (1) intangible asset is proven to affect the firm value; (2) Firm size is not proven to affect the firm value ; (3) invesment opportunity set is not proven to affect the firm value ; (4) profitability is not proven to affect the firm value ; (5) corporate governance is not proven to affect the firm value.

Pengaruh Audit Committee, Audit Quality, Solvability, dan Sales Growth terhadap Going Concern Audit Opinion pada Perusahaan Industri Dasar dan Kimia yang terdaftar di Bursa Efek Indonesia periode 2014-2017

Jesya (Jurnal Ekonomi & Ekonomi Syariah) Vol 2 No 2 (2019): Jesya Volume 2 Nomor 2 Periode Juni 2019
Publisher : Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

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Abstract

Laporan keuangan disusun berdasarkan presumsi kelangsungan usaha yang disebut going concern. Presumsi going concern digunakan apabila suatu perusahaan tidak dapat mempertahankan kelangsungan usahanya. Maka daripada itu, diperlukannya auditor independen untuk menyatakan pendapatnya atas laporan keuangan suatu entitas, apakah perusahaan dapat mempertahankan kelangsungan usahanya atau tidak. Tujuan dari penelitian ini adalah untuk menguji dan menganalisis mengenai pengaruh Audit Committee, Audit Quality, Solvability, dan Sales Growth terhadap Going Concern Audit Opinion pada Perusahaan Industri Dasar dan Kimia yang Terdaftar di Bursa Efek Indonesia Periode 2014-2017. Pendekatan penelitian ini menggunakan penelitian kuantitatif dengan model regresi logistik dan jenis penelitian deskriptif. Sampel penelitian ini diambil menggunakan teknik purposive sampling sejumlah 248 sampel perusahaan. Hasil penelitian dengan pengujian hipotesis secara simultan menunjukkan nilai signifikansi sebesar 0,000 < 0,05 yang berarti Audit Committee, Audit Quality, Solvability, dan Sales Growth berpengaruh dan signifikan terhadap Going Concern Audit Opinion. Pengujian hipotesis secara parsial menunjukkan nilai signifikan Audit Committee sebesar 0,102 > 0,05, Audit Quality sebesar 0,449 > 0,05, dan Sales Growth sebesar 0,778 > 0,05, yang berarti Audit Committee, Audit Quality, dan Sales Growth tidak berpengaruh dan tidak signifikan terhadap Going Concern Audit Opinion, tetapi Solvability menunjukkan nilai signifikansi sebesar 0,000 < 0,05, yang berarti Solvability berpengaruh dan signifikan terhadap Going Concern Audit Opinion.  Nilai koefisien determinasi hipotesis adalah 0,711 berarti variabel going concern audit opinion (Y) dapat dijelaskan dan dipengaruhi oleh variabel audit committee (X1), audit quality (X2), solvability (X3), dan sales growth (X4) sebesar 71,1%. Sisanya 28,9% dapat dijelaskan oleh variabel lain diluar daripada variabel penelitian

Efek Warna dalam Dunia Desain dan Periklanan

Humaniora Vol 2, No 2 (2011): Humaniora
Publisher : Bina Nusantara University

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Abstract

In daily life, color gives the spontaneous effect to psychological of people who see that color. When connected to the world of design and advertising, color could become one of the main tools to communicate the message. Therefore, the colour can conduce to increase the sales value or strengthen the image of product or corporate. Color is one of the important parts which can be an attraction of a product, artwork or design. Color provides excellence in design. Each color has difference psychological effects, so that a designer can choose and accommodate the colors with the product to be advertised. Perception of color will be different between one person to the others. It is influenced by the culture of certain countries. In some regions or countries, colors have different meanings, then it becomes the order of designers to compose colors that will be used so thatappropriate to the design that will be made.

Pengaruh Warna, Tipografi, dan Layout pada Desain Situs

Humaniora Vol 1, No 2 (2010): Humaniora
Publisher : Bina Nusantara University

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Abstract

Virtual world is now a mainstay many people promote themselves, goods, or their organizations. What is displayed in the virtual world associated with the role of a design is an interesting site and invites visitors to read and understand the message that the site owners want to convey. The design that attract not only in terms of its contents are complete but also in terms of appearance. This article describes a good selection of colors for a site, the application of typography for ease in reading the contents of site visitors, and a layout processing in accordance with the principles of design to design a site with well-ordered.   

Feng Shui dalam Mendesain Logo

Humaniora Vol 2, No 1 (2011): Humaniora
Publisher : Bina Nusantara University

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Abstract

A good logo is a reflection of a corporate identity, vision and mission, as well as a summary of the company's character. Feng shui is the ancient Chinese science of topography is believed to affect the success of making a good logo. According to Feng shui, every color, shape, letters, and numbers can affect the energy contained in the company logo. And these factors also have a grouping of the elements of each, a case of elements of earth, metal, fire, wood, and water. If the combination of the elements is wrong, it will create a destructive energy flowing so that hamper the pace of corporate fortunes. With the approach of the study and literature review, this article will explain how the relationship between the selection of colors, shapes, letters, and numbers in accordance with Feng Shui and may still have some artistic value.  

PENGARUH STRUKTUR MODAL TERHADAP RETURN ON EQUITY PERUSAHAAN MAKANAN DAN MINUMAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2014-2016

AKTUAL Vol 3, No 2 (2018): December
Publisher : AKTUAL

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Abstract

Tujuan yang hendak dicapai dari penelitian ini adalah untuk memberikan bukti empiris bahwa variabel DER (Debt to Equity Ratio), DAR (Debt to Asset Ratio), EAR (Equity to Asset Ratio) berpengaruh signifikan terhadap ROE (Return On Equity) pada perusahaan makanan dan minuman yang terdaftar di Bursa Efek Indonesia. Periode penelitian yang digunakan adalah 3 tahun yaitu periode 2014-2016.                     Populasi dalam penelitian ini adalah seluruh perusahaan makanan dan minuman yang terdaftar di Bursa Efek Indonesia periode 2014-2016. Teknik pengambilan sampel yang digunakan dalam penelitian ini menggunakan Purposive Sampling, sehingga sampel yang memenuhi kriteria ada 13 perusahaan makanan dan minuman yang terdaftar di Bursa Efek Indonesia. Metode analisis data yang digunakan dalam penelitian ini adalah uji asumsi klasik, analisis linier bergandadanujihipotesis. Hasil Uji Hipotesis membuktikan bahwa DER (Debt to Equity Ratio) berpengaruh positif dan signifikan terhadap ROE (Return On Equity), variabel DAR (Debt to Asset Ratio) berpengaruh negatif tetapi tidak signifikan terhadap ROE (Return On Equity), variabel EAR (Equity to Asset Ratio) berpengaruh positif dan signifikan terhadap ROE (Return On Equity). Hasil Uji R2menunjukan bahwa variabel DER, DAR, EAR mampu menjelaskan sebesar 38,1 % terhadap ROE (Return On Equity), sedangkan 61,9% dijelaskan variabel-variabel lain diluar model penelitian ini.Kata kunci  : DER (Debt to Equity Ratio), DAR (Debt to Asset Ratio), EAR (Equity to Asset Ratio, ROE (Return On Equity)

PENGALAMAN REMAJA PUTRI SELAMA KEHAMILAN DI WILAYAH KERJA PUSKESMAS KLUNGKUNG I

E-Jurnal Medika Udayana vol 4 no 10(2015):e-jurnal medika udayana
Publisher : E-Jurnal Medika Udayana

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Abstract

EXPERIENCE OF YOUNG WOMEN WITH PREGNANCY IN KLUNGKUNG I PRIMARY HEALTH CARE COVERAGEThe high proportion of pregnancies at an early age greatly impact in the field of health and social teenagers. Visits cases of pregnant women with age less than 20 years in the health center Klungkung I kept popping with proportion range of 3.9% -5.17% per year since 2010. This research was conducted to find out how young women experience during pregnancy in Puskesmas Klungkung I. This study used a qualitative descriptive research design. Samples were selected purposively. Data were collected through interviews. Analysis of data using thematic analysis method. Research conducted at the health center first Klungkung on August 7 to September 6, 2014. A total of 6 respondents follow research by the characteristics of the age of 17, 18, 19 years with the last education elementary, junior high and high school. The results showed young women experiences during pregnancy were diverse and depend on the situation experienced by each adolescent. How young women to learn first pregnancy affects young women experience, personal stress, self-confidence and social pressure during pregnancy. Experience of adolescents is diverse and influenced by how the situation of young women learn their first pregnancy.

Penerapan Cultural Studies dan Aliran Filsafat dalam Desain Komunikasi Visual

Humaniora Vol 5, No 2 (2014): Humaniora
Publisher : Bina Nusantara University

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Abstract

Cultural studies is a diversity knowledge from different variety of perspectives, through the production of theory trying to intervene in political culture. Cultural studies explores culture as a practice purport in the context of social force. In this case, cultural studies is not only based on one point only, but also cultural studies tries to compose a variety of theoretical studies of other disciplines developed wider, so that covers a wide range of academic theories that already existed, including Marxism, Structuralism, Post-structuralism, and feminism. By eclectic method, cultural studies puts the positioning to all knowledges, including on its knowledge which integrates with culture, practice of signification, representation, discourse, authority, articulation, text, read, and consumption. Cultural studies could be described as a language game or formation of discourse associated with relation to power in signification practice of human life. In addition to cultural studies, there is also feminism theory participated in the concept of feminist cultural studies that reconstructs and transforms view of misperception between feminism and cultural studies. Feminism affects cultural studies, but not all feminism can be viewed as cultural studies, and not all cultural studies talks about gender. Both of cultural studies and feminism have substantive importance in relation to power, representation, pop-culture, subjectivity, identity and consumption. The theory of social construction is also has connectivity with cultural studies. Construction of reality is inseparable from mark, symbol, and language. Media are full of reality constructed for people to affect people as ethics persuasion in media do. 

EFFECT OF MANGOSTEEN’S FRUIT PEEL EXTRACT TOWARD TO TOTAL CHOLESTEROL, LDL, HDL SERUM IN RATS WERE GIVEN BY USED COOKING O

Jurnal Ilmiah Kedokteran Wijaya Kusuma Vol 4, No 2 (2015): Edisi Desember 2015
Publisher : Universitas Wijaya Kusuma Surabaya

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Abstract

Waste cooking oil causes increased level of total cholesterol and LDL and decreased level of HDL serum, which became coronary heart disease. The aim of this study was to evaluate the effect of mangosteen peels extract, which contain alpha-mangostin (xanthone) to decreased level of total cholesterol and LDL and increased level of HDL in rats exposed to waste cooking oil per oral. This study used true experimental designs with randomized post-test only control group design. This study used thirty rats were dividing into six treatment group, which control with Na-CMC 0,5%, control with extract of mangosteen pericarp at dosages of 800 mg/ kg body weight, exposed to waste cooking oil per oral, and exposed to waste cooking oil per oral with extract of mangosteen pericarp at dosages of 600, 800, and 1000 mg/kg body weight. All groups were given treatment for 12 weeks. After 12 weeks, rats were anesthetized with chloroform for collection of blood by cardiac puncture. Analysis of level of total cholesterol , LDL, and HDL serum with spectrophotometer. From Post Hoc test with Least Significant Differences it was concluded that extract of mangosteen peels can decreased level of total cholesterol and LDL and increased level of HDL serum.