Ida Rosida, Ida
English Letters Department, Faculty of Adab and Humanities Syarif Hidayatullah State Islamic University Jakarta

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HASRAT KOMODITAS DI RUANG URBAN JAKARTA: SEBUAH KAJIAN BUDAYA Rosida, Ida
AL-TURATS Vol 20, No 1 (2014): Al-Turats Januari 2014
Publisher : AL-TURATS

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Abstract

Artikel ini mengkaji perilaku konsumsi masyarakat urban Jakarta yang dilihat dari sudut pandang kajian budaya. Kajianini penting karena adanya konsumsi komoditas tiada batas dimana masyarakat urban Jakarta tak mampu menggunakanpikirannya secara tepat untuk memutuskan apa yang harus dan tak harus dikonsumsi. Arus kapitalisme budaya yangberkembang pada era posmodern telah memicu persoalan pada perilaku konsumsi masyarakat yang sengaja dikonstruksisedemikian rupa sehingga perilaku konsumsi setiap individu dinilai alamiah. Pada kenyataannya, hal tersebut disebabkanoleh kesadaran palsu (false consciousness) yang ditanamkan dalam pikiran manusia melalui ideologi kapitalisme yangberkembang dalam budaya konsumen Indonesia. Kesadaran palsu bukanlah ketidakmampuan pikiran manusia untukmembedakan yang benar atau salah, tetapi kesadaran tersebut dipalsukan oleh mekanisme tertentu, sehingga manusiamenyerap informasi yang salah terhadap sebuah realitas.
Hasrat Komoditas di Ruang Urban Jakarta : Sebuah Kajian Budaya Rosida, Ida
Buletin Al-Turas Vol 20, No 1 (2014): Buletin Al-Turas
Publisher : Faculty of Adab and Humanities, Islamic State University Syarif Hidayatullah Jakarta

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Abstrak Artikel ini mengkaji perilaku konsumsi masyarakat urban Jakarta yang dilihat dari sudut pandang kajian budaya. Kajian ini penting karena adanya konsumsi komoditas tiada batas dimana masyarakat urban Jakarta tak mampu menggunakan pikirannya secara tepat untuk memutuskan apa yang harus dan tak harus dikonsumsi. Arus kapitalisme budaya yang berkembang pada era posmodern telah memicu persoalan pada perilaku konsumsi masyarakat yang sengaja dikonstruksi sedemikian rupa sehingga perilaku konsumsi setiap individu dinilai alamiah. Pada kenyataannya, hal tersebut disebabkan oleh kesadaran palsu (false consciousness) yang ditanamkan dalam pikiran manusia melalui ideologi kapitalisme yang berkembang dalam budaya konsumen Indonesia. Kesadaran palsu bukanlah ketidakmampuan pikiran manusia untuk membedakan yang benar atau salah, tetapi kesadaran tersebut dipalsukan oleh mekanisme tertentu, sehingga manusia menyerap informasi yang salah terhadap sebuah realitas.---Abstract The article investigates consumerism as a life style of Jakarta urban society through a cultural studies view. This study is important due to the fact that Jakarta urban society keep consuming commodities without any consideration on what should and shouldn’t be consumed. The development of cultural capitalism in postmodern era has led to a serious problem on how consumer behaviour is intentionally constructed in a such way and seems to be natural. In fact, this is caused by a false consciousness which is placed in the human mind through capitalism in Indonesia consumer culture. False consciousness in not defined as a disability of human mind to distinguish right and false, but the consciousness is counterfeited by a certain mechanism, so that human reserves wicked  information through a reality.
The Identity Construction of Jordanian Muslim Woman Reflected in Willow Trees Don’t Weep Novel (2014) by Fadia Faqir Rosida, Ida; Molalita, Molalita
Insaniyat: Journal of Islam and Humanities Volume 1 Number 1, Nov 2016
Publisher : Faculty of Adab and Humanities, Syarif Hidayatullah State Islamic University of Jakarta.

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This  article  discusses  the  identity  construction  of  a  Jordanian  Muslim  woman  through  the  main female character named Najwa reflected in Willow Trees Don’t Weep novel (2014) by Fadia Faqir. The method used in this study is descriptive qualitative. It is supported by the concept of identity by Stuart Hall and that of patriarchy to analyze the text. The aim of the study is to point out how Najwa, as a Jordanian Muslim woman who lives in a strong patriarchal culture without male figure in her family,  constructs  her  identity,  particularly  when  travelling  to  some  different  countries  including Pakistan, Afghanistan, and England just to find her father. The way Najwa Lives in a new country, where she interacts with new people and be immersed in new culture, has an immense impact on her.  Subsequently  self-identity  construction  is  definitely  inevitable.  Here,  Najwa  herself  strives  to negotiate  and  articulate  her  identity  through  her  appearance  and  behavior,  especially  in  Islamic practices and rituals. Consequently, the negotiation and articulation turn out to be the two major things  in  her  self-identity  construction.  Culture,  however,  becomes  a  crucial  mean  to  identity. Different culture represents different identity, and it keeps changing relaying on place where she lives.DOI: 10.15408/insaniyat.v1i1.4169
Woman in Patriarchal Culture: Gender Discrimination and Intersectionality Portrayed in Bob Darling by Carolyn Cooke Rosida, Ida; Rejeki, Lestari
Insaniyat: Journal of Islam and Humanities Volume 1 Number 2, May 2017
Publisher : Faculty of Adab and Humanities, Syarif Hidayatullah State Islamic University of Jakarta.

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This  article  examines  gender  discrimination,  and  investigates  the  relation  between  gender  and social  class  relation  experienced  by  the  main  female  character,  Carla,  in  the  short  story  entitled Bob Darling by Carolyn Cooke. The method used in this study is descriptive qualitative applying the  concept  of  gender  discrimination  by  Mansour  Fakih  and  the  concept  of  intersectionality  by Kimberlé Crenshaw about the connection of multiple dimensions, such as gender and class in making discrimination. This study aims to find how the main female character that lives in the patriarchal culture is depicted in the story. Moreover, it is to show how social segregation strengthens the gender discrimination.  Gender  discrimination  is  unjust  treatments  and  assumptions  against  someone, particularly based on a person’s sex that leads to the role that he or she should play in the society. The  different  role  however,  leads  to  the  harm  and  the  loss  of  person’s  right  in  life  especially  for woman who lives in patriarchal culture. The results show that stereotype, subordination and violence against woman are experienced by the main female character in the society as the effect of gender discrimination. Then, social class as a division of individual classes based on levels of individual’s position in society that can be determined by wealth, education, occupation, and others has a part in gender discrimination. When the woman is on lower class, she has less power and authority so that  it  makes  a  stronger  discrimination  against  her.  In  conclusion,  in  the  patriarchal  culture,  the discrimination against woman is not only influenced by the gender itself, but also the social class.DOI: 10.15408/insaniyat.v1i2.4345
POEM AS A POLITICAL ACT; SCANNEL’S WORLDVIEW ON WALKING WOUNDED Rosida, Ida; Sari, Sulhizah Wulan
Wanastra: Jurnal Bahasa dan Sastra Vol 9, No 1 (2017): Maret 2017
Publisher : ABA BSI Jakarta

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Abstract

This study is aimed at revealing worldview of the poet toward war that is reflected in Walking Wounded by Vernon Scannel. The methode used in the research is descriptive qualitative supported by Genetic structuralism theory by Lucien Goldman that focus on analyzing internal and external structures of a literary work. Through a deep investigation of the internal structure of the poem, biographical interpretation of the poet, and socio-historical background in the creation of the poems, it is finally revealed the worldview of the poet toward the war. Result shows that war is not only devastated physical buildings but humanity. War is absolutely giving nothing but misery and humiliation for humanity.This study is important in adding up knowledge especially on how a poem is investigated through its internal and external structure. Moreover, the most significant thing of this study reveals that poem could be a political activism of the poet. Revelation of the worldview of the poet toward the war enlarges the opportunity to change the worldview of every human in the world especially on how important the humanity is and how important is it to keep the world peace.
Gender Relation in Willow Trees Don’t Weep Novel (2014) by Fadia Faqir: A Feminist Literary Criticism Rosida, Ida; Soraya, Aini
Insaniyat: Journal of Islam and Humanities Volume 2 Number 1, Nov 2017
Publisher : Faculty of Adab and Humanities, Syarif Hidayatullah State Islamic University of Jakarta.

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This  study  is  aimed  at  finding  gender  relations  between  male  and  female  character  as  they  are depicted  in  Willow  Trees  Don’t  ’Weep  (2014)  novel  written  by  Fadia  Faqir.  This  study  employs descriptive qualitative method on feminist literary criticism as a theory to find and reveal gender issues. The text is analyzed by using feminist criticism “woman as reader” to give the evaluation and  interpretation  on  how  woman  writes  about  woman.  The  result  shows  that  there  are  three significant points in which gender relation in patriarchal culture is portrayed in the novel. They are male  domination,  discrimination  towards  women,  and  violence  against  women.  The  results  were evaluated  by  examining  female  character’s  condition  in  a  patriarchal  society  through  woman’s point of view based on her social life and experiences. Moreover, the country where women live is influenced the gender relation. Jordan in this case, has the strongest patriarchal system compared to Pakistan, Afghanistan, and London (the countries where Najwa lived while searching for her father).DOI: 10.15408/insaniyat.v2i1.6586
TUBUH PEREMPUAN DALAM BUDAYA KONSUMEN: ANTARA KESENANGAN DIRI, STATUS SOSIAL, DAN NILAI PATRIARKI Rosida, ida
Jurnal Antropologi: Isu-Isu Sosial Budaya Vol 20, No 1 (2018): (June)
Publisher : Universitas Andalas

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Abstract

This article discusses the Jakarta urban women body in Indonesian consumer culture as reflected in Miss Jinjing Belanja Sampai Mati (2008) by Amelia Masniari. Within  consumer culture, consuming commodities is seen as a natural. However, it is the impact of the power (dominant ideologies) that present in that culture. The primary objective of this paper is to explore how  the Jakarta urban woman body is constructed within Indonesia’s consumer culture in which portrayed in Miss Jinjing Belanja Sampai Mati (2008) through the character of Amelia Masniari. This is a qualitative research with cultural studies approach. The concept of Mike Featherstone about the body in consumer culture is used to analyze the text. The results show that the Jakarta urban woman body as reflected through Amelias character is constructed by capitalism, consumerism and patriarchal ideology. The emergence of these three ideologies are seen through contradictions in the text such as the contradiction between values of self-pleasure, social status as well as patriarchal values. In conclusion, the Jakarta urban woman body (Amelia) in Indonesian consumer culture as reflected in Miss Jinjing Belanja Sampai Mati (2008) is site of ideological contestation; capitalism, consumerism and patriarchal ideology. The presence of these ideologies are not mutually tearing down but mutually reinforcing one another and in the end there is coherence between each ideology.