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Journal : ADDIN

THE ROLE OF CUSTOMERS’ CULTURAL VALUES IN DEVELOPING E-LOYALTY: EMPIRICAL STUDY ON BSM KUDUS BRANCH Haryono, Tulus; Sawitri, Hunik Sri Runing; Harsono, Mugi; Ningsih, Ekawati Rahayu
ADDIN Vol 10, No 2 (2016): ADDIN
Publisher : LPPM IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (19439.399 KB) | DOI: 10.21043/addin.v10i2.2593

Abstract

Objective of the study this paper is to discuss result of the study which examines effects of customers’ cultural values in developing e-loyalty in globalization era and integrative model which based on relationship marketing theory. These customers’ cultural values include personal relationship, long-term relationship, credibility among organizations, and English capability. Design/methodology/approach in this study is using triangulation approach consisted of survey on 17 customers, interview with manager, and instrument data processing of 200 respondents based on Structural Equation Modeling (SEM), its result shows that there is significant relation among customers’ cultural values in developing e-loyalty of Sharia banking especially in BSM Kudus Branch. Knowledge provided in this paper is expected to be able to help bank manager in handling issues of decreasing customers’ e-loyalty of Sharia banking by cultural approach.
Measuring Perceived e-Services Quality on Satisfaction of Islamic Saving and Credit Cooperatives Ningsih, Ekawati Rahayu; Haryono, Tulus; Sawitri, Hunik Sri Runing; Harsono, Mugi
ADDIN Vol 13, No 1 (2019): ADDIN
Publisher : LPPM IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/addin.v13i2.5793

Abstract

The purpose of this study was to measure the effect of banking e-services quality on satisfaction of Islamic Saving and Credit Cooperatives. At present the banking sector is in a global business that prioritizes electronic services based on advances in information technology. The type of research methodology is field research and uses quantitative analysis based on primary data from 229 respondents total in Central Java Province. The results of testing the data using PLS Version 3.0, show that banking e-services quality has an effect on satisfaction of Islamic Saving and Credit Cooperatives. This is indicated by the magnitude of the e-services quality path coefficient on satisfaction and its significant is 0.461 to alpha 0.05, and t-value of the statistic is 7.754 * greater more than the t table is 1.65. this is indicates that e-services quality has a positive effect to satisfaction.