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Journal : JEJAK

PENTINGNYA MENJAGA DAN MENINGKATKAN HUBUNGAN BAIK DENGAN KONSUMEN DALAM MASA KRISIS Haryono, Tulus
JEJAK: Jurnal Ekonomi dan Kebijakan Vol 3, No 1 (2010): March 2010
Publisher : Semarang State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jejak.v3i1.4666

Abstract

To maintain and improve customer relationship is the right strategy in the crisis period. This effort can be implemented by marketing relationship strategy. This strategy focus on customer as a partner, who we have to build continuous mutualism relationship. This is a long term relationship which impact on cost efficiency, compared than to get a new customer. This relationship gurantee the company’s lifetime, so it will be strenghten economic condition.
PENTINGNYA MENJAGA DAN MENINGKATKAN HUBUNGAN BAIK DENGAN KONSUMEN DALAM MASA KRISIS Haryono, Tulus
JEJAK: Jurnal Ekonomi dan Kebijakan Vol 3, No 1 (2010): March 2010
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jejak.v3i1.4666

Abstract

To maintain and improve customer relationship is the right strategy in the crisis period. This effort can be implemented by marketing relationship strategy. This strategy focus on customer as a partner, who we have to build continuous mutualism relationship. This is a long term relationship which impact on cost efficiency, compared than to get a new customer. This relationship gurantee the companys lifetime, so it will be strenghten economic condition.